IFEMA MADRID breaks into the "Metaverse" with the HELIXA platform
This development makes it the first trade fair operator to explore the links between business models for different business sectors and the new post-Internet reality of virtual universes.
Over the next six months, observatory and collaborative knowledge ecosystem Helixa will address the challenges and opportunities to mentor businesses and contribute to democratising access to business innovation and digitalisation. HELIXA Experience Center is the technological and artistic installation in the heart of the Fair. It will be the first to offer visitors the chance to create their own avatar in real time. This avatar is a personalised, hyper-realistic, 3D, #seriezero digital twin that they can use to interact on digital platforms and in the metaverse.