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Gastronomy, food and tapas fairs
It is evident that gastronomy and Spain go hand in hand. The tradition of tapas has been perfected over the years by the Spanish and has become well-known worldwide. Nowadays, going out for tapas has gone from being a purely culinary concept to being part of the country’s culture, enjoying the experience.
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What is on display
At the gastronomy fairs at IFEMA MADRID, visitors can explore a wide range of high quality food products, both local and international. A variety of fresh foods, such as fruit, vegetables, meats, fish and seafood, as well as processed products such as cheeses, sausages, preserves and sweets, are on display. In addition, a large selection of wines, spirits, craft beers and other beverages can be found, along with gourmet and delicatessen products.
Exhibitors often include local and regional producers promoting their traditional products, as well as international companies presenting culinary specialities from around the world. Visitors have the opportunity to taste and buy fresh and gourmet products, learn about cooking techniques, attend live culinary demonstrations and participate in wine tastings and food tastings.
In addition to the exhibition of food products, the fairs offer interactive activities and special events, such as cooking competitions, talks and conferences on gastronomic trends, master classes with renowned chefs, and demonstrations of innovative culinary techniques. These fairs provide a unique experience for food lovers, where they can discover new flavours, meet local producers and enjoy the culinary culture in a festive and welcoming atmosphere.
Gastronomy at IFEMA MADRID
IFEMA MADRID's gastronomic fairs are outstanding events in the culinary field, bringing together producers, distributors and enthusiasts from all over the world. Among the most relevant are Salón Gourmets, Organic Food Iberia, Fruit Attraction and Meat Attraction. These fairs offer a platform to showcase high quality products, learn about the latest trends in organic food, fruit, vegetables and the meat industry, as well as providing opportunities to network and learn about the food industry.
Visitor profile
The profiles of people attending food fairs are diverse and range from professionals in the food industry to amateurs and food lovers. Among them are chefs and restaurateurs looking for innovative and high quality products for their establishments, distributors and retailers interested in expanding their offer, entrepreneurs looking for business opportunities, foodies and food lovers who want to know the latest trends and taste new products, as well as families looking to spend a pleasant day enjoying the wide gastronomic variety offered at the fairs.
Gastronomy Sector
The gastronomy sector in Spain is a fundamental pillar of its culture and economy. According to data from the National Statistics Institute (INE), there are around 300,000 catering establishments operating in Spain, ranging from small bars and cafés to haute cuisine restaurants and fast food chains. These businesses generate employment for more than 1.7 million people throughout the country.
Spanish gastronomy enjoys an internationally recognised reputation, which has led to a steady increase in gastronomic tourism in recent years. Spain is one of the world's leading culinary destinations, attracting millions of tourists every year in search of high quality and authentic gastronomic experiences.
The Spanish gastronomy sector faces several challenges and opportunities in the future. One of the main challenges is adapting to new market trends and demands, such as the growing interest in organic and sustainable food, as well as fast food and delivery options. In addition, digitalisation and technology are transforming the way restaurants operate and engage with their customers, requiring increased investment in digital infrastructure and training.
On the other hand, the future of the sector is also marked by growth opportunities, especially in the area of export and internationalisation. Spanish gastronomic products, such as olive oil, wine, Iberian ham and cheeses, are in high demand in international markets, which opens up new business opportunities for companies in the sector.