Fruit Attraction: the essential event for the fruit and vegetable sector
Fruit Attraction 2024, the epicentre of the fruit and vegetable business
With more than 2,000 exhibitors from 56 countries spread over 10 halls, Fruit Attraction becomes every year the global framework for the marketing of fresh produce, where innovation, quality and diversity are the main arguments that consolidate this event as the great event for professionals in the world of Fruit and Vegetables.
We are back, stronger than ever from 8 to 10 October, the key commercial moment for demand and supply where operators and retailers from all over the world take the opportunity to plan their campaigns at a key moment, allowing them to promote their business to new frontiers.
Fruit Attraction promotes and develops exports at a global level, connecting professionals along the entire value chain.
As a novelty of this edition, we will give special importance to the Innova&Tech area dedicated to the research and development of more innovative techniques and products that help fruit and vegetable production to successfully face the great challenges of our time: sustainability, water management, increased production...
Fruit Attraction, knowledge and innovation centre for the sector
Fresh Food Logistics The Summit
Fresh Food Logistics The Summit
9 and 10 October
Congress where FMCG companies, manufacturers, retailers, logistics companies and industry organisations will explore the challenges, projects and trends in the temperature-controlled supply chain.
Biofruit Congress
Biofruit Congress
8 and 9 October
7th International Congress on Organic Demand and Sustainable Supply, where key European supermarket buyers and industry institutions will discuss the future of organic fruit and vegetable markets and other growing value chains.
Innovation Hub
Innovation Hub
The space at the trade show that brings together the latest and best products and services from participating exhibitors in two categories: Fresh Produce and Supplies. The latest innovations can be found in the Fruit Attraction.
Global Avocado Congress
Global Avocado Congress
7 October
With the avocado as the Star Product of Fruit Attraction 2024, this congress is designed to bring the entire industry together. Enjoy an interactive programme with guest speakers and round tables.
Andalusia, Guest Region at Fruit Attraction 2024
Andalusia participates as a guest region in the XVI edition of the international fair Fruit Attraction with the aim of promoting the regional agri-food sector, by being one of the main sponsors for the third consecutive year. The fair will host professionals from the entire value chain of the fruit and vegetable sector, in which Andalusia stands out as a world leader region. Through its participation, the Regional Ministry will promote Andalusian fruit and vegetable products, their production methods and their identification in the market.
Best Stand Awards
For the first time, Fruit Attraction will present an award to recognise those exhibition spaces that stand out at the fair for their creativity and design according to the following criteria: functionality, communication/promotion, design, aesthetic impact and quality.
What's new at Fruit Attraction 2024
Innova&Tech Area:
The new Fruit Attraction area dedicated to innovation, which will occupy Hall 1.
China and Saudi Arabia:
Guest importing countries.
Fresh&Star:
Avocado will be the star product.
Best Stand Awards:
An award to recognise those exhibition spaces that stand out at the trade show.