Fruit Attraction Video

Fruit Attraction

We connect ideas, businesses and people.

+90 K
55 K m2
Exhibition area
1.8 K

Boost your sales at Fruit Attraction 2023

Fruit Attraction has become the leading commercial tool of reference for the worldwide marketing of fruit and vegetables. Its ability to promote world exports in the sector, make it the commercial connection nexus for the whole group of professionals that make up the entire value chain, whilst consolidating its position as the innovation stage for the fruit and vegetable market.

Organized by IFEMA MADRID and FEPEX, Fruit Attraction will be holding its in-person event from 3 to 5 October 2023 and will bring together the entire fruit and vegetable community 365 days a year through the Fruit Attraction LIVE Connect platform; a digital platform that enhances and complements the in-person event with new functionalities.

JOIN Fruit Attraction and CONNECT with the great professional fruit and vegetable community!

Fruit TV

Begoña Jiménez from FEPEX interviews leading professionals in the fruit and vegetable sector.

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Fruit Attraction, knowledge and innovation centre for the sector

A full program of activities and events characterized by the great diversity of content, as well as the quality of the participants and speakers.

Activities programme

Chef Factory

A space in Fruit Attraction with the objective of disseminating, innovating and gastronomic interpretation of fruit and vegetable products. Sharing culinary opportunities and gastronomic innovation, quality, variety and versatility of the products.

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Innovation Hub

Innovation Hub has once again become a great opportunity to promote and give maximum visibility to Fruit Attraction's star products, and to show the international fruit and vegetables industry as a whole that innovation is one of the pillars of a modern industry, adapted to new consumer profiles.

Located in the core of connection between pavilions 8 and 10A it is a space at the fair, that will bring together the latest and best products and services from exhibitors participating in the International Fruit and Vegetables Sector Trade Fair, organized into two categories: Fresh produce, Auxiliary Industry and Sustainability and Commitment Actions.

Product Catalog

II Fruit Attraction Podcast Contest: #Agroinspiration stories

Discover all the #Agroinspiration stories of our participants and meet the winner.

Meet the winner

Fresh food logistics

The international meeting point for the cold food logistics chain.

Fresh Food Logistics Fair, the exhibition platform for the fresh food logistics, transport and cold chain management sector.

Fresh Food Logistics was created with the desire to serve the whole international industry. It is the only hyper-specialised, professional trade event in the European Union that will bring together all the stakeholders in the cold food chain under the same roof, from storage at the point of origin to logistics and transport to cold solutions for retail, last mile delivery and e-commerce. To take advantage of international synergies and potential, the trade fair will be held as part of Fruit Attraction.

Fresh Food Logistics will be complemented by a significant number of dedicated technical conferences.


Woman sitting on bench and looking at laptop. Woman sitting on bench and looking at laptop.

What is LIVE Connect?

Enjoy unlimited and exclusive professional content, benefit from networking with professionals in your sector throughout the year. A new model of relationship and permanent contact between customers and suppliers from all over the world that enhances and reinforces the value proposal of the face-to-face experience.

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Fruit Attraction Areas

Fresh Produce

Fresh Produce

Fresh Produce

Fruit Attraction takes in the variety of fruit and vegetable products brought from different parts of the world by the exhibitor companies.

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Auxiliary Industry

Industria Auxiliar

Auxiliary Industry

Fruit Attraction is a point of reference for the professionals throughout the entire supply chain.

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Innovation Areas

Fruit Attraction, a center of knowledge and innovation for the sector

Innovation Areas

Fruit Attraction brings together some of the essential areas of innovation in the agricultural sector.  A monographic space with the aim of promoting innovation, sustainability and digitisation as fundamental keys that will drive future growth: Smart Agro Area and Biotech Attraction Area.

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Ecorganic Market

Ecorganic Market

Ecorganic Market

Ecorganic Market, an exclusive exhibition area for the commercialization and export of organic products.

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