Fruit Attraction is the commercial meeting point for everyone in the fruit and vegetable business community. This year it will bring together 2,000 exhibitors and 95,000 business people from 140 countries.

Marketing, innovation, quality and knowledge are the key words of this new edition of the event, which will take place from 20 to 22 October.

Under the motto Where Fresh Produce & Innovation meet, Fruit Attraction will one again offer international markets the most comprehensive and effective marketing tool for the fruit and vegetable sector.

Zone within Fruit Attraction dedicated to the promotion, innovation and gastronomic interpretation of horticultural products created to promote culinary opportunities and gastronomic innovation, quality, variety and the versatility of its products.

Innovation Hub is the area which draws together all horticultural product innovations at Fruit Attraction. Why not drop in and learn about the sector’s latest innovations?

Situated at the connecting passage halls 8-10.

A place to enjoy good company, good food, good live music, food trucks from exhibiting companies, gourmet hamburgers and sandwiches, drinks...What better way to close a business deal or open up new opportunities than by toasting with a beer at one of our chill-out sessions starting at 10am, or dancing to the rhythm of 80s hits Tuesdays and Wednesdays from 5pm to 8pm!

Need a break? Enjoy the FruitFest, enjoy the show experience!