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Boost your sales at Fruit Attraction 2023
Fruit Attraction 2023, taking place in Madrid from the 3rd of October to the 5th of October, will once again become the world`s epicentre for the commercialisation of fresh produce, where innovation, quality and diversity are key factors influencing operators and retailers from all over the world to plan their campaigns at just the right time.
On its 15th anniversary, Fruit Attraction will bring together more than 90,000 potential customers from 135 countries who are looking for the latest trends in the fruit and vegetable industry to make their business profitable and boost their business.
We count on you! Fruit Attraction 2023 will be a unique and exclusive edition.
What is LIVE Connect?
Enjoy unlimited and exclusive professional content and benefit from networking with professionals in your industry throughout the year. In addition, you will have access to the new LIVE Connect Community. A new model of relationship and permanent contact between customers and suppliers from all over the world that enhances and reinforces the value proposition of the on-site experience.
Discover LIVE ConnectDiscover the CommunityThe knowledge and innovation centre for the sector.
Fruit Attraction activities
Fruit Attraction activities
A full program of activities and events characterized by the great diversity of content, as well as the quality of the participants and speakers. Biofruit Congress, IV Fresh Food Logistics Summit, Lettuce Attraction, Grape Attraction… and much more!
Biofruit Congress
Biofruit Congress
Fruit Attraction and Eurofresh Distribution join forces to discuss the future of organic fruit and vegetable markets and other growing "value chains".
IV Fresh Food Logistics Summit
IV Fresh Food Logistics Summit
Congress on refrigerated logistics, which will address how the FMCG and food sector is betting on innovative cold logistics, to adapt to the new demand and the new playing conditions.
Lettuce Attraction
Lettuce Attraction
Multi-event that will offer the best of the world of lettuces and salads to all visitors of the fair.
Grape Attraction
Grape Attraction
International seedlessgrape congress in which we bring together the most important players in the world of grapes to talk about how to increase the consumption of seedless grapes in all aspects.
Andalucía, this edition's Guest Region
Andalucía will participate from October 3rd to 5th as Guest Region in the 15th Anniversary of Fruit Atrraction, with the aim of promoting the regional agro-alimentary sector through the promotion of their products, their production methods and their identification in the market.
Innovation Hub
54 products will form part of this year's Innovation Hub, the exhibition space
located in the hub between halls 8 and 10, where you can find out about the latest market innovations for the international fruit and vegetable industry.
Factoría Chef
Located in the hall 6 and 8 connection area, Factoría Chef is a space for disseminating culinary opportunities, quality, variety and versatility of fruit and vegetable products.
Fresh&Star star product: Lettuce
Lettuce will be the star product of Fruit Attraction 2023, with specific activities to promote the opening up of markets, development of promotion strategies for companies.
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