Fruit Attraction is the commercial meeting point for everyone in the fruit and vegetable business community. This year it will be a great tribute to all professionals in the Fruit and Vegetable industry with the aim of serving as a fulcrum to promote the reconstruction of international trade relations within the fruit and vegetable sector.

Quality, innovation, diversity, knowledge, sustainability and technology, are the key words of this new edition of the event, which will take place from 20 to 22 October in IFEMA.

Under the motto Where Fresh Produce & Innovation meet, Fruit Attraction will once again offer international markets the most comprehensive and effective marketing tool for the fruit and vegetable sector.

Fruit Attraction 2020 will be a unique and exclusive event which will introduce many new features for the first time ever at Fruit Attraction: Fresh Food Logistics, Fresh Shopping Lab, Avocado Fresh´n Star or Biotech Zone. Also, it will be held coinciding with Flower&Garden Attraction and Fresh Food Logistics Fair.

Fruit Attraction 2020, offers the fruit and vegetable community the largest Marketplace and Professional Network in the world specialised in the sector, Fruit Attraction LIVEConnect, a new digital platform that will generate thousands of new international buying and selling opportunities. A new worldwide sales channel to connect all the fruit and vegetable supply and demand.

LIVEConnect will be operational from 1 October 2020 for the whole month, and will multiply the indisputable business opportunities offered by the fair during the three face-to-face days.

La plataforma estará disponible a través de Mobile App, y con todas las funcionalidades Web, que servirá de puente entre lo presencial y lo no presencial, apoyándose en cuatro patas estratégicas: 

The new platform will be available through the Mobile App, and with all the Web features, which will bridge the gap between face-to-face and non-face-to-face, based on four strategic pillars:

• CONNECT: A platform for managing contacts, networking, matching and activation of purchase/sale operations with operators around the world.
• IMPACT: Generation of millions of impacts, renown, communication and publicity for highly qualified targets in our field of activity, products and commercial solutions.
• INNOVATE: Innovation Hub: A platform that spreads the news and innovations that are part of Fruit Attraction 2020.
• EMPOWER: Virtual Fruit Forum will be the network space that for 30 days will cover all major topics of debate, knowledge, training, private sessions,...

With all the functions to generate thousands of new sales opportunities for companies, Fruit Attraction LIVEConnect turns Fruit Attraction 2020 into an extraordinary and unique edition, under a model that will be Live, Hybrid and On-line.

Fruit Attraction 2020, will be a fulcrum for the reconstruction for all the professionals in the fruit and vegetable industry.

The trade fair will incorporate new elements into its format with the aim of serving as a fulcrum to promote the reconstruction of international trade relations within the fruit and vegetable sector, minimise the risks for participating companies and guarantee the health and safety of all its attendees.

During these months of COVID-19, our agri-food sector has shown and will continue to show the community as a whole all its strengths, reaffirming itself as a strategic and fundamental sector.

Three days during which the industry comes together to generate and develop commercial relationships in a mixed face-to-face and digital format, enhancing the quality of the buyer profile. Three days of international buying and selling, supply agreements, campaign planning, news, face-to-face and virtual forums and debates, all taking advantage of IFEMA's 5G technology.

Ifema has created Fresh Food Logistics Fair, the new exhibition platform for the fresh food logistics, transport and cold chain management sector that will be held from 20 to 22 October 2020 at Feria de Madrid.
Fresh Food Logistics was created with the desire to serve the whole international industry. It is the only hyper-specialised, professional trade event in the European Union that will bring together all the stakeholders in the cold food chain under the same roof, from storage at the point of origin to logistics and transport to cold solutions for retail, last mile delivery and e-commerce. To take advantage of international synergies and potential, the first trade fair will be held as part of Fruit Attraction.

Fresh Food Logistics will be complemented by a significant number of dedicated technical

conferences and by the Fresh Food Logistics Summit, a large sector-specific congress that will be held on 20 October at the Ifema South Auditorium.

Flower and Garden Attraction, The BOUTIQUE EVENT for flower, plant and garden care products production and marketing companies wishing to address the organized European distribution and retail channel.

Set to take place from 20 to 22 October, Flower&Garden Attraction will have its own specialized and professional identity and it will take up Hall 1 at Ifema. The event will furthermore make the most of the synergies with flower and plant purchasing managers for supermarket chains from all over the world already attending Fruit Attraction.

Co-organised by FEPEX and Ifema, Flower&Garden Attraction is presented under a new format of an Experiential ShowRoom, as the Industry´s proposal of developing  a major European trade event to market flower, plants and garden care products. The key themes of this edition will be: Avant-garde, trends and innovation.

A real garden immersion experience!

Zone within Fruit Attraction dedicated to the promotion, innovation and gastronomic interpretation of horticultural products created to promote culinary opportunities and gastronomic innovation, quality, variety and the versatility of its products.

Innovation Hub is the area which draws together all horticultural product innovations at Fruit Attraction. Why not drop in and learn about the sector’s latest innovations?

A place to enjoy good company, good food, good live music, food trucks from exhibiting companies, gourmet hamburgers and sandwiches, drinks...What better way to close a business deal or open up new opportunities than by toasting with a beer at one of our chill-out sessions starting at 10am, or dancing to the rhythm of 80s hits!

Need a break? Enjoy the FruitFest, enjoy the show experience!