Fruit Attraction, The International Trade Show for the Fruit and Vegetable Industry

Fruit Attraction is the commercial meeting point for everyone in the fruit and vegetable business community. This year it will bring together 1,800 exhibitors and 90,000 business people from 130 countries.

Marketing, innovation, quality and knowledge are the key words of this new edition of the event, which will take place from 22 to 24 October.

Under the motto Where Fresh Produce & Innovation meet, Fruit Attraction will one again offer international markets the most comprehensive and effective marketing tool for the fruit and vegetable sector.

What is Fruit Attraction?

Factoría Chef

Zone within Fruit Attraction dedicated to the promotion, innovation and gastronomic interpretation of horticultural products created to promote culinary opportunities and gastronomic innovation, quality, variety and the versatility of its products.

Situated at the connecting passage halls 4-6.

Innovation Hub

Innovation Hub is the area which draws together all horticultural product innovations at Fruit Attraction. Why not drop in and learn about the sector’s latest innovations?

Situated at the connecting passage halls 8-10.

FruitFest

A place to enjoy good company, good food, good live music, food trucks from exhibiting companies, gourmet hamburgers and sandwiches, drinks...What better way to close a business deal or open up new opportunities than by toasting with a beer at one of our chill-out sessions starting at 10am, or dancing to the rhythm of 80s hits Tuesdays and Wednesdays from 5pm to 8pm!

Need a break? Enjoy the FruitFest, enjoy the show experience!