Fruit-Attraction tree
Fruit-Attraction tree

Fruit Attraction

Access exclusive content with our 2023 edition digital pass.

+103 K
Trade visitors
64 K m2
Exhibition area
2 K
Exhibitors
145
Countries
18
Sectors
Fruit Attraction doesn't stop, get your digital pass and enjoy on-demand content
Fruit Attraction doesn't stop, get your digital pass and enjoy on-demand content
Days
Hours
Mins Minutes
Seconds
Fruit Attraction 15th anniversary video

Boost your sales at Fruit Attraction 2024

Thanks to all exhibitors, visitors, sponsors, speakers, associations and media and, ultimately, to all of you who have made us feel that Fruit Attraction is more than just a FAIR; it is the key event for all professionals in the fruit and vegetable industry worldwide.

We knew that this year was going to be special, that the whole sector was going to be supporting Fruit Attraction on its 15th Anniversary... but the welcome you have given us has been... spectacular!

See you at the next edition of Fruit Attraction from October 8 to 10, 2024 but in the meantime you can relive the conferences, interviews, congresses and gastronomic days in LIVE Connect with your virtual pass with on demand content.

VIRTUAL PASS #FA23

If you missed any of the conferences, interviews, congresses and gastronomic events at Fruit Attraction 2023, we offer you the opportunity to watch them on demand; wherever and whenever you want.

Access (link to live connect) to the new virtual knowledge platform for the fruit and vegetable industry; LIVE Connect (link to LIVE Connect); and get inspired by the best strategies, concepts and disruptive ideas for your business.

Get to know now all the exclusive content available for you, and experience the best days of Fruit Attraction 2023.

Buy virtual pass

The knowledge and innovation centre for the sector.

Fruit Attraction activities

Fruit Attraction activities

Fruit Attraction activities

A full program of activities and events characterized by the great diversity of content, as well as the quality of the participants and speakers. Biofruit Congress, IV Fresh Food Logistics Summit, Lettuce Attraction, Grape Attraction… and much more!

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Biofruit Congress

Biofruit Congress

Biofruit Congress

Fruit  Attraction and Eurofresh Distribution join forces to discuss the future of organic fruit and vegetable markets and other growing "value chains".

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IV Fresh Food Logistics Summit

Fresh Food Logistics Summit

IV Fresh Food Logistics Summit

Congress on refrigerated logistics, which will address how the FMCG and food sector is betting on innovative cold logistics, to adapt to the new demand and the new playing conditions.

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Lettuce Attraction

Lettuce attraction

Lettuce Attraction

Multi-event that will offer the best of the world of lettuces and salads to all visitors of the fair.

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Grape Attraction

Grape attraction

Grape Attraction

International seedlessgrape congress in which we bring together the most important players in the world of grapes to talk about how to increase the consumption of seedless grapes in all aspects.

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People strolling through the fair

Innovation Hub

This year, 53 products formed part of the Innovation Hub, an exhibition space located at the core of the connection between halls 8 and 10, where the latest market innovations for the international fruit and vegetable industry were presented.

See the winning products

sao paulo

Fruit Attraction Sao Paulo: The international meeting of the fruit and vegetable sector in Brazil

After fifteen editions, Fruit Attraction, the global professional fair global reference professional fair for the marketing of fruits and vegetables, organized by IFEMA Madrid, faces its internationalization process as a global brand of reference looking at Latin America.

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FRUIT ATTRACTION TV

Fruit TV

During the three days of Fruit Attraction 2023, we interviewed, with Begoñña Jiménez from Fepex, leading professionals in the fruit and vegetable sector.

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Collaborating