New dates: 1 - 31 october

Be part of the first ever online Fruit Attraction.

Exhibitors doing business during the fair


Join now the world´s largest trade community and professional social network in the fresh produce industry

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Sign up for the community to attend numerous technical seminars, debates, meetings and daily monographic conferences.

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Fruit Attraction LIVEConnect

Are you part of the world´s largest trade community and professional social network for the fruit and vegetable sector?

Fruit LiveConnect logo on a picture of the fair English

Fruit Attraction, the world´s largest Marketplace and Professional Social Network in the fruit and vegetable sector

The first ever online Fruit Attraction brings together the entire the largest professional network and community in the world specialised in the fruit and vegetable sector through a new and advanced technological platform: Fruit Attraction LIVEConnect.

Fruit Attraction LIVEConnect will be operational from 1 October 2020 for the whole month through the Mobile App, and with all the web features, to generate thousands of new sales opportunities.

What is Fruit Attraction? Fruit Attraction LiveConnect Exhibitor´s Guide


Fruit Attraction LIVEConnect is an advanced technological platform operational through web and mobile.

Download the mobile app and get the the most out of your participation as member of the largest profesional community specialized in the Fruit and Vegetable sector.

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Woman looking at the Innovation Hub gallery Visitor looking at the innovation product gallery


Discover the section of innovations at Fruit Attraction 2020, which draws together all Fruits and Vegetables product innovations launched on the market between 2019 and 2020.

A total number of 160 compose this section. Out of the candidacies, of experts and renowned industry professionals had the complex task to select 20 finalists (10 for the Fresh Produce category and 10 for the Auxiliary Industry). The evaluation criteria are: Applicability, Innovation, Environmental Sustainability and Social Value Proposal.

The FRUIT ATTRACTION 2020 INNOVATION AWARDS ceremony will take place on the 26th and 27th October at 3 pm. Do not miss it!

A month of Congresses, Seminars and Meetings

Fruit Attraction LIVEConnect 2020 will be a framework for numerous technical seminars, debates, meetings and daily monographic conferences dealing with product categories, international market opportunities on topics of great interest to the sector organised by associations, the media and participating exhibitors. 

Among the events scheduled are conferences like Biofruit Congress, World Fresh Forum (with specific sessions for buyers from the USA, India, China, Japan and the UAE), Grape Attraction Congress; seminars on packaging, SDG, Sustainability, The Fresh Convenience Market, Factoría Chef ... 

Fruit Attraction LIVEConnect will be the best space to get news on the market for 2020 and watch the finals of the Innovation Hub-Accelera Awards, and plenty of daily sessions organised by exhibitors who will make the 31 days of Fruit Attraction LIVEConnect the largest and influential edition to date. 


Ifema has created Fresh Food Logistics Fair, the new exhibition platform for the fresh food logistics, transport and cold chain management sector.

Fresh Food Logistics was created with the desire to serve the whole international industry. It is the only hyper-specialised, professional trade event in the European Union that will bring together all the stakeholders in the cold food chain under the same roof, from storage at the point of origin to logistics and transport to cold solutions for retail, last mile delivery and e-commerce. To take advantage of international synergies and potential, the first trade fair will be held as part of Fruit Attraction.

Fresh Food Logistics will be complemented by a significant number of dedicated technical conferences and by the Fresh Food Logistics Summit, a large sector-specific congress that will be held on 20 October.


Flower and Garden Attraction, The BOUTIQUE EVENT for flower, plant and garden care products production and marketing companies wishing to address the organized European distribution and retail channel.

Co-organised by FEPEX and Ifema, Flower&Garden Attraction is presented under a new format of an Experiential ShowRoom, as the Industry´s proposal of developing  a major European trade event to market flower, plants and garden care productsThe key themes of this edition will be: Avant-garde, trends and innovation.

A real garden immersion experience!


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Fruit Attraction News

Would you like to know the latest news and new developments regarding the fair, the exhibitors and the fruit and vegetable sector, as well as expert opinions, marketing tips etc.?