Fruit Attraction

Be part of the world’s largest trade community for the fruit and vegetable sector


LIVE Connect

A year-round resource for information and business relationships, with networking opportunities and targeted content.

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Fruit Attraction

Access the largest professional community for the fruit and vegetable sector

Fruit Attraction: Reconnecting the World Fresh Produce Community

Fruit Attraction is much more than a face-to-face event… Fruit Attraction is the world’s reference commercial tool for the Fruit and Vegetable Industry. Its ability to promote world exports in the sector makes it the marketing hub for the whole group of professionals that make up the entire value chain, while consolidating its position as the platform for innovation in the fruit and vegetable market. 

Organised by IFEMA and FEPEX, the next face to face event of Fruit Attraction will be held from 4 to 6 October 2022​. Also, Fruit Attraction brings together the entire community under a platform that gives all its members the opportunity to stay connected 365 days a year. Fruit Attraction LIVEConnect, a new and advanced digital platform that strength and complement the face-to-face event, with new functionalities that reinforces each other.

Be part of the largest trade community for the Fruit and Vegetable sector!

Congresses, seminars and technical conferences

During the face-to-face event, enjoy a complete programme of activities, technical conferences, congresses and sector debates that will take place in the different forums and specialized spaces of Fruit Attraction: Biofruit Congress, Fresh Food Logistics the Summit, Biotech Attraction conference cycle , Factoría chef, etc.

In addition, LIVE Connect offers a complete program of conferences and seminars with specialized topics for the entire professional value chain of the sector: World Fresh Forum, conferences on Smart agriculture, sustainability, etc.

Download the LIVEConnect APP

LIVEConnect is an advanced technological platform operational through web and mobile.

Download the mobile app and get the the most out of your participation as member of the largest profesional community specialized in the Fruit and Vegetable sector.

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Fresh food logistics

Ifema created Fresh Food Logistics Fair, the new exhibition platform for the fresh food logistics, transport and cold chain management sector.

Fresh Food Logistics was created with the desire to serve the whole international industry. It is the only hyper-specialised, professional trade event in the European Union that will bring together all the stakeholders in the cold food chain under the same roof, from storage at the point of origin to logistics and transport to cold solutions for retail, last mile delivery and e-commerce. To take advantage of international synergies and potential, the first trade fair will be held as part of Fruit Attraction.

Fresh Food Logistics will be complemented by a significant number of dedicated technical conferences.

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