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Information sessions for the fruit and vegetable sector

Fruit Attraction LIVEConnect

Are you part of the world´s largest trade community and professional social network for the fruit and vegetable sector?

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FRUIT ATTRACTION LIVEConnect will stay active and available

LIVEConnect will stay active and available and the community will be able to continue finding leads, networking, holding meetings, video calls and keep working with those new contacts.

The first ever online Fruit Attraction was held during the month of October, bringing together the entire the largest professional network and community in the world specialised in the fruit and vegetable sector through a new and advanced technological platform: Fruit Attraction LIVEConnect.

During its first month in operation, Fruit Attraction LIVEConnect, a new community formed consisting of almost 7,000 members, who made more than 15,000 professional contacts and exchanged 40,814 messages. There were more than 500 meetings and 186 video calls and 228 congresses and technical conferences on the platform.

The next face to face event of Fruit Attraction, organised by IFEMA y FEPEX, will take place from 5 to 7 of October of 2021.

What is Fruit Attraction? What is LIVEConnect?


Fruit Attraction LIVEConnect is an advanced technological platform operational through web and mobile.

Download the mobile app and get the the most out of your participation as member of the largest profesional community specialized in the Fruit and Vegetable sector.

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Over 200 conferences about all the news for the F&V sector

Numerous technical conferences, debates, sessions and monographic congress took place at Fruit Attraction LIVEConnect  during the whole month of October about a great diversity of topics: product categories, international market opportunities, topics of maximum sectoral interest,… Organized by associations, the media and the participating exhibitors.

The whole program includes events as World Fresh Forum (China, Japan, the United States, India and the United Arab Emirates); Biofruit Congress; Biotech Attraction, Women´s Forum, technical conferences about packaging, ODS, Sustanibility, The Fresh Convenience Market, a range of daily sessions during 31 days that made Fruit Attraction LIVEConnect the largest source of information for the sector.

Did you miss to attend any  session that you would like? Become part of the Community and enjoy the whole congress and seminars program.

Awarded in innovation


Innovation Hub is the section which draws together all Fruits and Vegetables product innovations launched on the market between 2019 and 2020.

A total number of 160 products compose this section. Out of the candidacies, of experts and renowned industry professionals had the complex task to select 20 finalists (10 for the Fresh Produce category and 10 for the Auxiliary Industry). The evaluation criteria are: Applicability, Innovation, Environmental Sustainability and Social Value Proposal.

The final FRUIT ATTRACTION 2020 INNOVATION AWARDS ceremony was held live, in a ceremony in which each of the finalists defended their candidacy in front of the jury.

Watch the final ceremony of both categories again at Fruit Attraction LIVEConnect.


Ifema created Fresh Food Logistics Fair, the new exhibition platform for the fresh food logistics, transport and cold chain management sector.

Fresh Food Logistics was created with the desire to serve the whole international industry. It is the only hyper-specialised, professional trade event in the European Union that will bring together all the stakeholders in the cold food chain under the same roof, from storage at the point of origin to logistics and transport to cold solutions for retail, last mile delivery and e-commerce. To take advantage of international synergies and potential, the first trade fair will be held as part of Fruit Attraction.

Fresh Food Logistics will be complemented by a significant number of dedicated technical conferences.


Flower and Garden Attraction, The BOUTIQUE EVENT for flower, plant and garden care products production and marketing companies wishing to address the organized European distribution and retail channel.

Co-organised by FEPEX and Ifema, Flower&Garden Attraction is presented under a new format of an Experiential ShowRoom, as the Industry´s proposal of developing  a major European trade event to market flower, plants and garden care productsThe key themes of this edition will be: Avant-garde, trends and innovation.

A real garden immersion experience!


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Fruit Attraction News

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