IFEMA - Feria de Madrid is the owner of this website and is responsible for processing the personal data gathered from your browsing. You can contact us by writing to email@example.com or to our Data Protection Delegate (DPD) at the following address firstname.lastname@example.org.
IFEMA provides this Cookies Policy to give you a clear understanding of the information that we collect about you, and to give you control over your privacy preferences.
You are also informed that the provisions of this web page apply not only to this website but to other present and future domains and subdomains, therefore your cookies setting will be the same for all web pages and Applications owned by IFEMA.
What are cookies?
Cookies are small text files that are downloaded to your browser when accessing a web page. These files collect information for different purposes, for example, to enable personalised browsing, develop certain functionalities and remember your user data, among others.
The General Data Protection Regulation (GDPR) describes cookies as a type of "online identifier" so, on certain occasions, they will collect and process personal data such as, for example, user authentication cookies, which allow you to log in to a website.
Cookies are classified taking into account several factors, mainly:
- Their purpose and the type of information they collect;
- Their persistence - that is, the time they are installed in your browser. Cookies may only be installed for the duration of a session, or for a longer and pre-set period;
- Their origin, since cookies can belong to the website, or to third parties that develop advertisements or other elements and add-ons.
In addition to cookies, there are other similar technologies for storing user information, for example, scripts, tracking pixels or other add-ons, which serve the same purpose as cookies.
Therefore, with the term "cookies" we will refer to these similar technologies, as well as cookies in the strict sense.
How long do cookies remain installed?
As a general rule, the duration of cookies depends on their purpose, but in any case, they will be kept for a certain proportionate and limited term according to their purpose.
Depending on the time that cookies remain in your browser, they are classified as persistent cookies or session cookies.
- Session Cookies: These cookies expire when you leave the website, when the cookies are deleted from your browser. These cookies are used to link your actions on the website during browsing.
- Persistent Cookies: These cookies remain stored once you leave the website, for a certain period of time, and according to the purpose of each cookie. For example, persistent cookies allow the user to remember their preferences, which apply the next time they access the website.
What types of cookies does IFEMA use and for what purposes?
- Technical or necessary cookies
Technical or necessary cookies are essential to allow you to navigate through our website and to make correct use of the different options or services offered. In addition, they can offer specific functions, such as user authentication or guarantee the security of the website.
Since these cookies are necessary for the proper functioning of the website, deactivating them could cause some of the services to stop working. Even so, you can block or delete them through your browser settings at any time.
- Analytical or statistical cookies
Analytical or statistical cookies allow us to track your browsing habits and behaviour on the website. This enables us to optimise the service efficiently, detecting where we must improve the performance of the website. Examples of the information collected are, among others, the number of users browsing the website, how long they stay and which parts they visit more and/or less frequently.
In this regard, IFEMA uses Google Analytics on the website, a user behaviour analysis service provided by Google, Inc. (hereinafter, “Google”) domiciled at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States.
Google Analytics cookies collect user information, for example, your IP address, in order to:
- Track your interaction and use of the website;
- Prepare reports on audience measurement, behaviour monitoring;
- Other services related to the website.
The information collected by Google constitutes an international transfer of data to its servers located in the United States. However, Google is subject to the EU - US Privacy Shield, so it offers a high level of personal data protection and well-defined safeguards.
Google will not communicate the information gathered unless legally required to do so, or in the case of third parties that process the information on behalf of Google.
- Functional or personalisation cookies
Personalisation cookies allow us to store information about your preferences within the website, for example, your IP address, your chosen language, the location from which you browse or the type of browser, among others. We do this to create a profile based on your browsing preferences and habits to show you personalised content and improve your browsing experience.
- Advertising cookies
IFEMA uses its own advertising cookies. Advertising cookies store information about the user's interests, developing a specific commercial profile. This allows advertising and information campaigns to be tailored to the user's interests, and to measure their effectiveness.
IFEMA does not use third-party cookies for advertising purposes.