Goals
Positioning

Positioning
Improving the Region and the city of Madrid’s positioning within the long-haul inbound markets. As well as strengthening its brand internationally through a joint schedule of promotion and commercialization activities aiming to strengthen Madrid’s economy.
Commercialization

Commercialization
Increasing the reach of promotional and commercialization activities while meeting efficiency, quality and sustainability criteria.
Promotion

Promotion
Aligned planning and development of promotional activities through an efficient public-private collaboration.