This week IFEMA is featuring 6 major shows and events for the general public

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This is going to be an exciting week at IFEMA with a number of major events and shows for the general public at the forefront of Madrid’s cultural and entertainment calendar. Expect major concerts and a new edition of the circus with its big white tent, along with a spectacular exhibition on the mythical Jurassic World saga. In addition, a new edition of the fair for mums and babies par excellence is to be held, there will be an event for classic car lovers, and the biggest equestrian sporting event in Spain will take place.

Alongside FERIARTE, an art and antiques fair held until Sunday, 25 November, this week IFEMA will be premièring two new events:

The major production "33 El Musical" will open on 22 November in an incredible ad-hoc tent built in IFEMA, which positions it as the largest temporary theatre ever built in Spain and the one with the greatest capacity. Directed by Toño Casado, author, composer and director, and performed by 28 artists, "33 El Musical" tells the exceptional story of a man who changed the course of humanity with his message of love.

Additionally, the world of the circus is back with its great white tent at IFEMA. From 23 November to 3 February, IFEMA will host the Circlassica show, which will pay tribute to all the artists who one day dared to dream, on the occasion of the 250th anniversary of the modern circus. With the help of Emilio Aragón, this show will gather tightrope walkers, trapeze artists and jugglers who, together with their live orchestra, will bring the viewer to the magical world of Nim Y Margot, "the circus".

After the success of Harry Potter: the Exhibition, which received more than 460,000 visitors, IFEMA, another great exhibition is returning to IFEMA, this time dedicated to the legendary Jurassic saga, which opened on 17 November and will be in Hall 5.1 of IFEMA until 17 February. Jurassic World: The Exhibition, created in close collaboration with renowned palaeontologist Jack Horner, includes interactive educational content, inspired by the real science that studies the DNA of dinosaurs. Since its première in Melbourne in 2016, "Jurassic World: The Exhibition" has received more than 1.5 million visitors.

 On November 23, the largest equestrian event in Spain, Madrid Horse Week, opens its doors this year with IFEMA as naming sponsor. The 6th edition of IFEMA MADRID HORSE WEEK, which takes place from Friday the 23rd to Sunday the 25th of November in halls 12 and 14 of IFEMA, is opening its doors with a programme full of entertainment. For the fifth consecutive year IFEMA is hosting the LonginesTM FEI Jumping World Cup and incorporates another top competition: World Cup Dressage, held for the first time in Spain. It also includes an International Jumping Grand Prix, CSI2*, and a new edition of the 'Reining Masters' Cup Final. Among the novelties of this edition, the Natural Dressage show by Santi Serra is a particular highlight.

For its part, Bebés & Mamás will be showcasing the big new developments and trends related to pregnancy, birth, babies and toddlers of up to two years of age throughout the 25th and 26th of November, in hall 5 of IFEMA.

Closing the month, Retromóvil will be displaying classic cars in IFEMA hall 3 from 30 November to 2 December. This is the 16th edition of an event that ended last year with the attendance of 22,000 people and is set to have more exhibition floor space this year. Retromóvil Madrid is a unique opportunity for fans of classic cars to enjoy a perfect balance between hundred-year-old pieces and sports cars, alongside other vehicles that once had a major social impact, such as the Seat 124 or the 600.

 

In December, other big public events will turn IFEMA into one of the main destinations for family and youth leisure. JUVENALIA, ALMONEDA, and three major electronic music concerts are scheduled: DGTL, DON'T LET DADDY KNOW, and ORO VIEJO.

With this significant programme, IFEMA is establishing itself as an exceptional space for major musical events, festivals and large-scale shows, thus complementing its line of professional events.

Throughout 2018, IFEMA has, for the first time, hosted more than a hundred fairs and congresses, specifically 110, attracting a total of 33,000 participating companies and 3.5 million visitors.

 

For further information:

Marta Cacho | IFEMA Communication and Press Manager | mcacho@ifema.es

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The creative diversity of Spanish design brought together at the 69th Mercedes-Benz Fashion Week Madrid

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The latest edition of Spain's number one fashion event takes place from 24 to 29 January at IFEMA and other venues across Madrid and reopens the international fashion show calendar

This year’s programme will bring together the fashion shows and presentations of 42 of Spain's leading designers and top brands

The inclusion of renowned names from the Spanish fashion industry, such as Roberto Diz, Brain & Beast and Maison Mesa, as well as young designers Beatriz Peñalver, Carlota Barrera and Pilar del Campo, are noteworthy
The young talents of Samsung Ego will be raising the curtain at this year’s event on 24 January in Hall 14.1 of the IFEMA-Madrid Trade Fair Centre

This edition premieres an architectural design plan. A new spatial concept, developed specifically for Hall 14.1, will bring a more modern and contemporary perspective to the area housing the two catwalks, backstage and Cyberspace

Creativity, sophistication, avant-garde and fresh creative energy are the keys that best define current Spanish fashion, these being epitomised at the Mercedes-Benz Fashion Week Madrid. From 24 to 29 January, the number one Spanish fashion design event, organised by IFEMA, celebrates its 69th edition, which this year takes us on a complete tour of Made in Spain, its different aesthetic codes and its creative diversity.

A diversity that will be highlighted during the six days of fashion shows and presentations of this year's MBFWMadrid, where 42 outstanding designers and brands will be showing their collections. Just as in recent years, the event will take place at the IFEMA Madrid Trade Fair Centre and other venues around the city.

The fashion shows of the young designers Samsung Ego will be raising the curtain at this year’s event on 24 January in Hall 14.1 of the IFEMA-Madrid Trade Fair Centre. On the same day Desigual will also be holding its show at the IFEMA premises while designers Moisés Nieto and Ernesto Naranjo are giving their presentations in other parts of the city.

From 25 to 28 January fashion shows will take place at IFEMA, with shows being held almost every day in other locations by direct invitation from the designers and brands, as was the case in previous years. Ana Locking will have the honour of opening this year’s programme of renowned designers on the 25th at 12.00 in Hall 14.1 of the IFEMA Trade Fair Centre.

On the 29th the collections of designers Pilar Dalbat, Carlota Barrera, Pilar del Campo and Maison Mesa will be presented in different parts of Madrid by direct invitation from their designers.

Notable additions
Among the novelties of this year’s event, special mention must be made of the inclusion of recognised names from the Spanish fashion industry, such as Roberto Diz, Brain & Beast and veteran designer Juan Carlos Mesa together with his company Maison Mesa, as well as young designers Beatriz Peñalver, Carlota Barrera and Pilar del Campo.

Roberto Diz returns to the MBFWMadrid catwalk, on which he featured for the first time in 2004. Galician of origin but based in Seville, Diz gives each of his creations a modern and sophisticated air, an element of a personal and unique style, in which a certain air of rebellion always remains.

On the other hand, the collections of Brain and Beast, a company founded in Barcelona in 2010, are based on games, riddles and hieroglyphics of apparent structural simplicity that respond to complex geometric equations. Their clothes combine emotion and reason, are strongly influenced by contemporary culture, and include large doses of sophistication combined with a sense of humour.

Juan Carlos Mesa’s seniority and experience in the world of fashion is evident in his creations and in his extensive curriculum, which includes his years working together with the great names of Spanish fashion such as Jesús del Pozo and Agatha Ruiz de la Prada, where he was creative director for fourteen years. He defines his own company, Maison Mesa, as classic-avant-garde.

One of the newcomers to Madrid’s top catwalks, Beatriz Peñalver, describes her collections as contemporary, sophisticated and daring, with this applying to both her casual line and her nightwear and party range. Pilar del Campo is also inspired by contemporary and innovative women who look to the future, while Carlota Barrera stands out for her unique concept of masculine elegance.

Fashion company Desigual will once again be putting on an original and ingenious show to illustrate the inspiration behind its new Spring/Summer 2019 collection entitled "Colour Me". This is a series of talks featuring leading figures in Spanish fashion, art and pop culture held inside a Mercedes-Benz car on the daily journey to the main catwalk venue at the IFEMA Trade Fair Centre. The different discussions can be followed as they happen via the company's social networks and those of the catwalk, as well as on the platforms of those taking part, on the screens installed in the Cyberspace and through different communication media throughout this latest edition of MBFWMadrid.

Special Scenarios
The schedule of this year's MBFWMadrid also provides interesting novelties as far as the choice of special scenarios is concerned. This is the case for Oteyza, whose performance will take place in the Teatro Español (Spanish National Theatre); Moisés Nieto’s show is set for the modernist building and headquarters of the IED in Calle Larra; Pilar Dalbat has been allocated the Patio de Cristal (Glass Patio) of the Plaza de la Villa, while Pilar del Campo will be strutting her stuff in the Núñez de Balboa car park, to name but a few.

Then there are the fashion shows of Ailanto and Pedro del Hierro at the Palacio de Cibeles, headquarters of the Madrid City Council on Saturday, 26 January at 7:30 p.m. and 9:00 p.m. ,respectively, and of Angel Schlesser at the parliament of the Community of Madrid on Sunday at 9:00 p.m.

By holding all these creative shows based on the latest trends in various parts of Madrid, MBFWMadrid is contributing towards spreading Fashion in all its different forms throughout the city, as so often happens in other major capitals during their fashion weeks. In order to carry out these activities, the support given by institutions such as the Community of Madrid and the City Council, through different initiatives, as well as ACME, through its Madrid es Moda programme, is fundamental.

The Community of Madrid will be once again contributing towards the dissemination of fashion design and the creative process involved during this year's MBFWMadrid by supporting, on this occasion, Angel Schlesser’s fashion show, in which he will be exhibiting his creations in the Real Casa de Correos in Puerta del Sol, the headquarters of the Community of Madrid, on the afternoon of Sunday 27 January. Featured alongside this fashion show will be a continuation of the exhibition entitled "Modus. A la Manera de España” (Modus. In the Spanish Way), which takes the visitor on a journey through the history of Spanish fashion from the nineteenth century to the present day via a series of garments that ooze Spanishness. Among the items on show are examples of Haute Couture -Mariano Fortuny and Balenciaga-; the creations of great Spanish talents - such as Ana Locking, Palomo Spain and Leandro Cano, among others-, and of prestigious international designers such as John Galliano, Givenchy and Dries Van Noten. Every inch an exhibition of creative talent and mastery of the trade by the crème de la crème of Spanish fashion together with the great designers of our time.

What's more, as part of its Madrid, Capital of Fashion (MCDM) programme, Madrid City Council is directly promoting and supporting a series of fashion-related activities at different venues in Madrid. A giant screen will be installed by the Council in Plaza Margaret Thatcher, on the corner with Paseo de la Castellana, where you will be able to watch the 69th edition of MBFWMadrid, which will take place at the Madrid Trade Fair Centre, as well as receive information on other fashion projects.

Similarly, the Madrid es Moda (Madrid is Fashion) (MeM) urban fashion festival, organised by the Spanish Fashion Designers’ Association (ACME), with the collaboration of the City Council of Madrid via Madrid Capital de Moda (Madrid Fashion Capital), presents its eighth edition, which will take place from 18 to 31 January 2019. MeM aims to 'dress' the capital during Fashion Week using exhibitions, special shop windows, museum tours, meetings, shopping, etc., all of which will be based on Spanish design and creation.

MBFWMadrid sponsors the exhibition The Feminine Seams of Spanish Fashion
In addition, together with the presentation of collections at IFEMA and other venues in Madrid, MBFWMadrid includes other activities in its program that will contribute towards
enriching the Fashion concept from different perspectives. Among them is the magnificent photographic exhibition entitled “Las costuras femeninas de la moda de España (1930-2018)”, sponsored by MBFWMadrid, that delves into the historical archives of the EFE News Agency.

It will run from 22 January to 31 March at the National Museum of Decorative Arts in Madrid and bring together around fifty press photographs featuring items of clothing by Spanish designers of all eras as well as accessories such as jewellery, hats and shoes. We shall see outfits by Balenciaga or Pertegaz on loan from the collection of the Fashion and Costume Museum of Madrid sharing the same space with photographs illustrating those years of "pre-democracy" in Spanish fashion when the designs were only presented and shown in exclusive private parlours.

Samsung EGO, with the new generation of designers
Samsung EGO will open this year's edition of shows in Hall 14.1 of IFEMA-Feria de Madrid, with the amazing offers of ideas from nine 9 young designers. The company that won the eleventh edition of the Samsung EGO Innovation Project contest will be in charge of starting the fashion show programme on 24 January with its project that merges fashion and technology in some of its creative phases. The fashion show put on by Zuzana Kubickova, the international designer hailing from Mercedes-Benz Prague Fashion
Week will close this year’s Samsung EGO schedule as part of the Mercedes-Benz Fashion Talent prize. Her collection presents designs that are not only beautiful and stimulating, but also full of curiosity featuring glass elements inserted into a palette of subtle colours.

Of the seven designers with a show at this year’s Samsung EGO, three are presenting collections for the first time -404 Studio, Melania Freire and Reveligion - and four are returning - Anel Yaos, Cherry Massia, MikelColas and Madridmanso-.

In addition, 15 young designers will be presenting their collections in the Samsung EGO Showroom, located in MBFWMadrid's Cyberspace, with direct sales to the visiting public.

Fashion Talks, the influencers' forum
The MBFWMadrid fashion show and the popular fashion app 21 Buttons will be presenting the latter's Fashion Talks influencers' forum on Saturday 26 January at 6.30 pm, which will bring together some of the main figures in the fashion oriented social networks. During this event they will talk about fashion, style, their references and how they use this application. They will also create, in real time, a series of different looks based on a selection of garments presented by the participating companies in this edition of MBFWMadrid.

Hall 14.1 new architectural project
Another novelty of this edition of MBFWMadrid is the new architectural project in Hall 14.1. Coinciding with the 69th edition of the fashion show, hall 14.1 is opening a modern and attractive spatial project that will bring a renewed atmosphere and warmth to the venue as well as a new configuration of spaces. The two catwalks are maintained, although one of them will provide greater functionality by offering a multi-purpose approach that includes different stage design. The Cyberspace, the area of stands that surrounds the two catwalks, also offers a new configuration, which includes a new location for the Kissing Room, as well as for press facilities and rooms for international buyers. Also, the backstage area will be larger and more attractive.

In addition, this year hall 14.1’s reception area and bar will also offer a refurbished image thanks to the decoration project developed and implemented by the magazine Interiors.

In 2019, the fashion show will once again be held in January and July
For 2019, MBFWMadrid will be held in same months – January and July – which it introduced in 2018, bringing forward its usual dates in line with its internationalisation strategy so as to avoid any coincidences with other international fashion events and ensuring that more buyers and foreign press attend.

In this regard, in the region of twenty buyers and around fifteen international journalists from different countries have confirmed their attendance at the
January 2019 edition. The international buyers which have confirmed come from Qatar, the United Kingdom, China, Saudi Arabia, Italy, France, Hong Kong and Singapore. And invited journalists are from the United Kingdom, the United States, Italy, Colombia, Mexico, France, Russia and Turkey.

As in the previous edition, MBFWMadrid includes a room for Buyers, in the Cyberspace, with the aim of facilitating the participating designers to establish commercial relationships with national and international buyers. In this room the collections of the designers will be displayed so that they can be viewed by the professionals and it will also serve as a meeting point and resting place for the buyers invited by the organisation.

MBFWMadrid and its commitment to sustainability
MBFWMadrid remains committed to sustainability. This year's backpack is made with fabric manufactured from recycled PET plastic bottles. It takes 35 PET plastic bottles to make 1 kg of fabric. Thanks to recycling, the extraction of non-renewable virgin materials is avoided, energy consumption is reduced by between 80 and 90% and there is less pollution.

Awards for the best Spanish Fashion
As usual, MBFWMadrid January 2019 will again form the backdrop chosen by major brands such as Mercedes-Benz, L'Oréal Paris and Samsung against which to reward the new and great talents of Spanish fashion. Sponsored by L’Oréal Paris, there will be awards for the best established designer, the best model, as well as the Best Beauty Look. Mercedes-Benz will choose the most prominent emerging designer with the Mercedes-Benz Fashion Talent award, and Samsung will present the winning project of the eleventh edition of the Samsung EGO Innovation Project on the catwalk during the opening of the Samsung EGO young designers event.

“Masters of Sewing" is looking for participants in MBFWMadrid
During MBFWMadrid January 2019, the casting team of "Maestros de la Costura" ("Masters of Sewing"), Televisión Española's tailoring and fashion talent show, will be on the look out for possible contestants for its new season.

Sponsorship
Once again, the forthcoming edition of MBFWMadrid will receive significant support from the sponsoring brands. In total 21 outstanding companies, leaders in their respective sectors, have confirmed their support of this year’s event. Mercedes-Benz, L'Oréal Paris and Inditex are its main sponsors; Samsung, Dyson, Iberia, Royal Bliss, Cîroc, Font Vella and GHMumm , sponsors, and Only YOU Hotels, Santander Bank, Silestone by Cosentino, Kaiku Caffe Latte, ESNE, Spanish Fur Association, 21 Buttons and GPS Radar, are partners. Also present will be Anaconda, IED Madrid, Xyon Revolution – who will supply the shoes for the team of catwalk stewards and hostesses – and the University Rey Juan Carlos will also be present. Fashion TV will once again be the international television channel covering the event.
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Dominican Republic, a FITUR 2019 partner

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The country, a tourism leader in the Caribbean, with 6.2 million tourists in 2017, will have a large showcase to promote the destination, adding its brand to the FITUR brand.

Its exuberant nature, eco-tourism, adventure and picture-perfect beaches, as well as good connections and economic growth, make this Caribbean country a pioneer destination, attractive for tourism investments and businesses.

The upcoming edition of the International Tourism Fair, FITUR 2019, will present the Dominican Republic as a partner country, a destination that has continued to grow in recent years and which is currently a tourism leader in the Caribbean, with 6.2 million international tourists arriving in 2017, according to the Dominican Republic Central Bank. The addition of the Dominican Republic as a FITUR partner opens a wide field of joint action for communication and promotion of this important tourism industry event, organised by IFEMA from the 23 to 27 January at Feria de Madrid.

This collaboration also contributes to creating a close relationship between the sum of the Dominican Republic and the International Tourism Fair, which will enable the new FITUR partner, a country that has long participated in the Fair, to take advantage and benefit even more from the event’s great promotional potential. Under the slogan “It has everything” the Caribbean country will set up an important international showcase to promote the destination.

The strong ties with Spain in language, culture and history, as well as the good commercial relations and air connections, make the Dominican Republic a destination packed with opportunities and in constant growth for the tourism industry. This industry represents 60 to 70% of the total Spanish investment in the island, with plans to increase in coming years, positively affecting the country’s economy and tourism development.

The “FITUR partner” initiative was implemented in 2016 and it provides Trade Fair participants with the chance to join a partner program, offering them the widest publicity and impact for their destination through its communication strategy.

. A leader in Caribbean Island tourism

Tourist visits have continuously increased, to the point that it has made the Dominican Republic the leader in tourism in the Antilles archipelago. 5.9 million tourists were recorded between January and November 2018, which is a 6.2% inter-annual increase.

Cruise tourism is also going through a period of development and success, after registering a record number of 546,444 cruise passengers in 2017, with a very good forecast for 2018. “The Ministry of tourism estimates that by the end of 2018 we will have positive tourist numbers. The Dominican Republic is the favourite long-distance destination for Spaniards”, explained Karyna Font-Bernard, director of the Dominican Republic Tourism Office for Spain and Portugal. In 2017 a total of 173,065 Spanish tourists travelled to the destination, which takes up the Eastern two-thirds of the island that Christopher Columbus founded as Hispaniola.

The increase in the complementary offering, excursions and tourism attractions, as well as the noticeable increase of internal land, air and sea communications justify not only the inter-annual growth in tourism but also the interest of international investors in the destination. The increase and improvement of the hotels is one of the most significant indicators. Throughout 2018 over 7,000 new rooms were added to the accommodation offered by the Dominican Republic. Therefore, it is expected that the year will close having exceeded expectations regarding the number of tourists.

The Spanish groups are the ones best positioned in the destination and both the projects completed and the ongoing investments clearly show that the Dominican Republic is a firm choice for the future.

 . Top “eco-tourism” destination

Visitors at the Trade Fair will discover that this destination, bathed by the Pacific Ocean and the Caribbean Sea, has a green heart. Beyond its spectacular beaches, the Dominican Republic is vying for a top place in the eco-tourism destination ranking, meeting the expectations of adventure and nature tourism fans.

Mangroves, lagoons and natural wells, coral reefs and marine sanctuaries, dry forests and mountain ranges, among others. The diversity of eco-systems in the Dominican Republic provide it with an exuberant natural heritage, still largely unexplored by mass tourism. With 128 natural protected areas, which include 15 natural reserves, 32 national parks and unique locations, such as the Hoyo Azul wellspring, the Natural Park Los Haitises over the Samaná Bay, the Padre Nuestro Ecological Trail that crosses through tropical rainforest or the Ébano Verde Scientific Reserve, with its crystal-clear spa, the country aims to diversify its tourism in the coming years.

“Our picture-perfect beaches, our colonial legacy and our unique criollo gastronomy are well-known by our visitors; therefore, we will now focus on also showing them the incredible biodiversity and variety of activities that they can enjoy outdoors, in the midst of nature and all year round, thanks to our tropical climate”, pointed out Karyna Font-Bernard.

About FITUR

FITUR 2019 will be the global meeting point for tourism professionals and it will once again be the leading trade fair for the incoming and outgoing Latin American markets. The last edition brought together 251,000 participants, with over 6,800 business meetings. For five days, from the 23 to 27 January, this large global tourism event, organised by IFEMA at Feria de Madrid, will offer a wide array of content, specialised sections, B2B and B2C meetings, as well as a variety of activities aimed at promoting improvement in tourism management, destinations and traveller experiences. The progressive specialisation of tourism has its best reference in the various sections offered by FITUR. Among these, the new section FITUR CINE/SCREEN TOURISM, along with the content provided by the monographic areas FITUR FESTIVALS, which is the backdrop for the first-time music festival FITUR IS MUSIC; FiturtechY;  Fitur Know-How & Export;  FITUR HEALTH and  FITUR LGBT.

. About the Dominican Republic

The country comprises 32 provinces, with a total surface area of 48,760 square kilometres and a population of over 10 million inhabitants. It borders to the North with the Atlantic Ocean, to the South with the Caribbean Sea, to the East with the Canal de la Mona, separating it from Puerto Rico, and to the West with the Republic of Haiti. The Dominican Republic is currently one of the countries that has the most tourism attractions, hence it is visited by millions of tourists every year. Some of its most popular places are Bávaro-Punta Cana, Santo Domingo, Boca Chica, Juan Dolio, Bayahibe, Puerto Plata, Sosúa, Cabarete, Samaná, Las Terrenas, Las Galeras, Jarabacoa and Constanza. www.godominicanrepublic.com

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Madrid hosts the 1st International Conference on Water

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On 27 February, the major challenges of water in sustainable cities will be analysed

On 27 February 2019 Madrid will host the 1st International Water Conference, which will bring together the world's leading organisations in the sector to discuss the major challenges of water for the sustainability of cities.

The Conference, which will be opened by the President of the Community of Madrid, Angel Garrido, will feature keynote speakers at the highest level: Kala Vairavamoorthy, Executive Director of the IWA, International Water Association, will offer a global outlook of the technological challenges and solutions for urban water.

For his part, Bruno Tisserand, President of the EUREAU, Federation of National Association of Water Services, will present the European view.

The presentation of Sergio Campos, Head of the Division of Water and Sanitation of the IDB, Inter-American Development Bank, will focus on the perspective of the Ibero-American area.

In turn, the representatives of the World Bank and the Ministry for the Ecological Transition of Spain, will focus on the area of North Africa and the Middle East and our country, respectively.

The International Water Conference has the support of Canal de Isabel II, Acciona Agua and Aqualia, major Spanish water management companies, in their constant effort to ensure the best service to supply the public, in a sustainable environment of cities committed to care of the environment.

This important international event will be held in conjunction with SIGA, Trade Fair for Innovative Water Management Solutions, also organised by IFEMA, from 26 February to 1 March 2019, at the Feria de Madrid.

Takes place at the same time as: www.siga.ifema.es

Press and Communication Department, IFEMA: SIGA Press Officer, Jesús González | jesusg@ifema.es | 91 722 50 95

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IFEMA implements the best WIFI network in Spain

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· The new WIFI system allows up to 64,000 simultaneous connections at present, and will allow up to 100,000 in the future, figures equivalent to double the maximum number of simultaneous users who attend events such as the Mobile World Congress


· The project to revamp the entire WIFI connection infrastructure has involved an investment of €3.4 million, and will allow free access to this network to visitors to the fairs organised by IFEMA


· It is a state-of-the-art facility prepared for high user densities supported by more than 1,100 access points and 2,000 state-of-the-art antennas, covering the entire 230,000 m2 surface area

 

VIDEO: https://youtu.be/4wGDw6vh19s

 

During the summer months, IFEMA has undertaken an ambitious project to refurbish its entire WiFi wireless connection infrastructure, the installation of which is scheduled to end in September. It is a large-scale project with investment totalling €3.4 million, and the finished product is the best WIFI network ever installed in Spain. Its installation has made it possible to provide all of IFEMA's facilities with a state-of-the-art WiFi connection in all areas of commercial use, totalling more than 230,000 square metres. With this, the institution will be able to offer visitors to the fairs that it organises a free connection to the network. It will also be possible to configure a wide range of high-performance premium services for the exhibiting companies that require wireless installations to carry out their business.

 

According to the general director of IFEMA, Eduardo López-Puertas, "the commitment to implementing the best WIFI network that currently exists in Spain has been a priority for IFEMA and a strategic decision in its investment plan to strengthen its positioning through the quality and performance of its services and the experience of its visitors and exhibitors".

 

The installation, which will soon allow connection throughout the site for the more than 3.5 million visitors who attend the Feria de Madrid annually, achieves impressive figures such as more than 1,100 access points and 2,000 antennas installed, or the 90 kilometres of multimode optical fibre and wiring installed. This large-scale infrastructure can support more than 64,000 simultaneous connections at present and up to 100,000 in the future, figures that double the maximum number of concurrent users that currently attend technological events such as the Mobile World Congress.  To achieve this

CISCO technology has been used with Aironet 3800 series access points, which support the most advanced WiFi standard (802.11ac Wave 2 MU-MIMO). This technology allows each connection rate to reach up to 5.2 Gbps, almost 4 times more than through the previous 802.11ac technology.

 

The project has been a significant organisational and logistical challenge, with an investment of more than 16,000 work-hours, carried out within a very limited time-frame. It has required the close involvement of the Information Technology Directorate, along with IFEMA's other technical areas, to make the new installation compatible with all the existing infrastructure, guaranteeing the absence of problems and its perfect operation.

 

IFEMA has allocated a total of €3.4 million for the installation of the new WIFI network, as part of its global investment plan for 2018, which totals €25 million. The project has been developed in parallel with the installation of a high security system to automatically control all the access points to its premises, as well as the new emergency public address system, with an investment of €5 million. Over the next 5 years, IFEMA’s Strategic Plan includes an expected investment of €100 million for the improvement and installation of infrastructure, communications, digitalisation and security.

 More information:

Marta Cacho | IFEMA Communication and Press Manager | mcacho@ifema.es

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MOMAD strengthens its commitment to Sustainable Fashion, with the increasing participation of well-established companies

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The success of the specialised Sustainable Experience area can be seen from the growing space requested by exhibitors for their stands.

Sustainability based on innovation, technology and entrepreneurship will be the common thread of the extensive programme of presentations and workshops.

Momad, Fashion in Madrid, is strengthening its commitment to Sustainable Fashion. Well-established companies from this market segment will be brought together in the Sustainable Experience space at the next fair, from 8 to 10 February 2019 at IFEMA-Feria de Madrid. They are widely considered to be benchmarks in this sector and are committed to environmentally friendly manufacturing, while fulfilling responsible social and economic criteria. The sectors represented in this area will be women, men, children, footwear, leather goods, toiletries, jewellery, accessories, glasses, watches and related industries.

In this space, it will be possible to see products from the following companies: Hammerhoj, Skbags & Gifts, Anuscas Family, Root Sunglasses & Watches, Intiferreira, Suela, Ray Musgo, Beatriz Constan, Coeli, Original Art, Susana Álvarez Berlín, Tadoro Tuduri, Blue Dolls, Castor Sunglasses, Coba Complements, Gogopower, Nehcaa, Star Love, One Oak, D The Brand and El Naturalista.

In addition, the popularity of the Sustainable Experience space at Momad can be seen in the increased area requested by exhibitors for their stands, which also confirms the growing demand for this fashion sector from national and international markets. At this fair, around thirty companies will take part, in line with the last time the fair was held.

The significant participation in the Sustainable Experience space consolidates the position of Momad, which is organised by IFEMA, as one of the major fashion trade shows on the international calendar, and places special emphasis on the specific needs of the current market. The Sustainable Fashion Associations of Spain (AMSE), Murcia (MSM) and Madrid (MSMAD) will display the work carried out by their associates and will share their knowledge. Furthermore, this space will also feature the Slow Fashion Next training platform; the INESCOP technology centre; Luxiders Magazine, the German magazine specialising in Sustainable Fashion, published in 3 languages; and the Spanish publications Gansos Salvajes, specialising in responsible lifestyle, and ETHIC, aimed at companies and the environment with a specialised fashion section.

Sustainability and innovation

Sustainability based on innovation, technology and entrepreneurship will be the theme of the comprehensive programme of presentations on Sustainable Fashion to be held on Saturday 9 February at the MOMAD Forum. Ana Belén Muñoz, from INESCOP, and Maribel Martínez Vergara, from the La Rioja Footwear Technology Centre (CTCR), will present a talk entitled Terminology and Differences Between Fur, Leather, Vegan Materials and Synthetic Materials, which will explain all the details related to this topic. Blanca Gómara, from BE2FABRIC, and Santiago Martínez Losa, from MERAKII, will discuss showrooms with added value. Belvis Soler, from Luxiders; Laura Hortal, from Gansos Salvajes and Pablo Blázquez, from Ethic, will focus on new consumers and new companies; more responsible attitudes and concepts.

The presentation given by Ignasi Eiriz, from Ethical Time, and Marisa Fatás, from Kalon Madrid will focus on entrepreneurs and responsible projects, innovation, technology and culture. In addition, Paloma García, from the Madrid-based Sustainable Fashion Association, will explain the work carried out by MSMAD's associated brands, and Luz Rodríguez, from Nehcaa Jewelry, and Guillermo Íñiguez, from One Oak, will cover sustainable jewellery and accessories.

Marina López, from the Spanish Sustainable Fashion Association, will discuss where clothing goes when it is thrown away in the presentation entitled The Problem of Textile Waste: Where Will Our Clothes End Up? Paula Gorini, from the Sustainable Fashion Association in Murcia will present Ecodesign, Circular Economy and Their Application to the Fashion Industry. Gema Gómez, from Slow Fashion Next, will give 20 to ideas to lead the future of fashion. Another presentation by an expert from the company Jeanología will also be given.

During Momad, two sustainable fabrics workshops will also be given at the B2 Fabric stand (Friday 8 at 5 pm and Sunday 10 at 11 am). In addition, Sustainable Experience will also have a green working space, where participating companies can interact, offer or request their needs in the field of sustainable fashion.

Additionally, the Sustainable Experience space will have a Green Coffee café, where visitors to the fair can enjoy healthy food and drinks.

Sustainable backpacks at Momad

One more example of Momad's growing commitment to Sustainability are the backpacks for this year’s fair for buyers and the accredited press, made from a fabric using recycled PET plastic bottles. It takes 35 PET plastic bottles to make 1 kg of fabric. Thanks to recycling, the extraction of non-renewable virgin materials is avoided, energy consumption is reduced by between 80 and 90% and there is less pollution.

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