Top trends and more on offer at Intergift September 2017

Noticia Prensa IFEMA G
The Fair presents the latest from 975 exhibitors and brands from 20 countries and a fantastic array of products for the run-up to the Christmas campaign.

Another edition with a clear focus on the world of ...

The halls of Feria de Madrid will once again be decked for the new edition of Intergift, the International Gift and Decoration Fair, displaying an extraordinary selection of the latest trends in these sectors. The Fair, organised by IFEMA to take place from 20 to 24 September, allows sector professionals comprehensive insight into upcoming trends in decoration and thousands of innovative gift ideas, all thanks to 975 exhibitors and brands from 20 countries, 148 of which will be here for the first time.

This edition will be geared especially towards the world of residential and contract décor, with a strong focus on interior design, furniture and home accessories, as visitors will see in the sections devoted to Haute Décor - Halls 1 and 3; Décor - Hall 7; and Textiles - Hall 1.

Professionals visiting Intergift will also discover a vast showcase of new developments in youth and promotional gifts, toys, merchandising, stationery, party items and more, all of which will be featured in their own special sector called Regalomanía (Gift Mania) in Hall 5. There will also be a whole array of products for the home and souvenirs at the Bazaar –sector in Hall 9. The Fair will also feature a Neo area dedicated to design, and a Handmade sector for companies and brands specialising in traditional and contemporary crafts.

In addition to the commercial side of the Fair, Intergift will be hosting a variety of  activities such as the Space under Construction area, and  presentations, talks and workshops at the Speakers’ Corner, with the participation of renowned interior designers, decorators, stylists and fashion influencers, among other professional groups.  They will offer visitors some of the  tools and templates to help them stay on top of the latest trends, consumer habits and other essential information for promoting their businesses. 

Space under Construction by Esther Sánchez Lastra

For the third year running, Intergift will set the stage for the “Space under Construction” area, an initiative driven by the Spanish General Council of Official Schools of Decorators and Interior Designers (CGCODDI), in collaboration with Interiores magazine, to shine the spotlight on interior designers and decorators in order to highlight their profession and their creative ability. This time, the project is brought to us by the acclaimed interior designer Esther Sánchez Lastra, the founder of the ESL INTERIORISMO studio. 

On the first day of the fair, Esther Sánchez Lastra will be selecting a range of decorative items, furniture and other elements from among those presented by the exhibiting companies at Intergift to decontextualise them and insert them in this Space, located at the entrance to Hall 3 in the form of a photocall. The finished effect will be presented on Thursday 21 September.

Speaker's Corner at Intergift

Intergift has also scheduled a variety of activities, workshops and presentations to be held at the Speaker's Corner.  This space was designed to offer professionals information and practical guidance that will allow them to discover some of the key tools for promoting their businesses. The activities of the Intergift Speaker's Corner, which will be located in Hall 7 of IFEMA, will be carried out in a very dynamic and participative format covering exciting new topics.  Given the significant presence of interior design at the Fair, this year's Corner will once again include different sessions on decoration such as the round tables on “Interior Design and Training” and “Interior Design and Communication”, organised by the Dolcevita magazine, and the workshop introducing the Moodboard as a Working Tool in Decoration, to be imparted by Belén López from the Antioquia Interiorismo studio. 

Additionally, Marta Banús from Banús Estudio will be talking about “New Design Spaces in Hospitality”, in an activity organised by Regalo Fama. There will also be a talk entitled “Discover the Latest Trends in Decoration” by interior designer Rosa Urbano; and another on “The Language of Colour in Decoration”, which will be given by Rocío Esquilas and Carlos Roma from Roma & Ro Estudio de Interiorismo, both organised by Mindway. 

Furthermore, and with the goal of offering companies, retailers and the professional world in general greater insight into the role of a decorator in this day and age, the Spanish General Council of Official Schools of Decorators and Interior Designers (CGCODDI) will organise a talk entitled “The Role of the Interior Designer and Decorator Today” by the renowned decorator Belén Sueiro.  This edition will also include activities linked to the role of flowers and plants in decoration, such as the talk organised by the Spanish Florist Association, entitled “Discover New Floral Resources” by Cristina Sánchez Carnerero, from the El Paraíso florist's shop. Similarly, there will be a series of talks focusing on the Christmas period, including one by Regalo Fama on “Creative Christmas Packaging”, delivered by Gema Casas.

Rounding off the Intergift Speaker's Corner programme will be other talks focusing on window dressing, such as the session on “Commercial Lighting: Highlight Your Product with Light”, by Jenny Moscoso from Años Luz Iluminación de Vanguardia. Other focal points on the programme include topics related to on-line and marketing strategies, including the talks to be organised by Brainprise on “Professional Management of Social Media for My Business” and “Attracting and Fostering Loyalty through Social Media” featuring Laura Pérez Martínez; the talks to be offered by Regalo Fama on “Connecting Your Point of Sale to the On-line World this Christmas” by María Ortega and Elena Fernández from Red Koroko; and talks to be offered by Mindway entitled “How to Understand Your Customer” by Jorge Álvarez and Jorge Sotelo from Álvaro+Sotelo Arquitectos, and “Keys to Business Success” to be delivered by Marta Ruiz de León, Economist and Co-Director of Estudio Mariano. Press Loft is an image and communication platform for the field of Decoration, Gifts & Lifestyle specialising in putting the sector's brands in touch with journalists, bloggers and influencers in order to boost their visibility in the media and on social networks. The platform will be organising a presentation on the opportunities they can offer companies, which will be delivered by Beatriz Alvear. Head of Brands and Agencies. Press Loft Spain.

Seminar on Fashion and Lifestyle Trends for next Season

Regalo Fama, in collaboration with Intergift, has also organised a Seminar on Fashion and Lifestyle trends for next season, imparted by the prestigious firm WGSN, a world leader in predicting trends.  Under the guidance of renowned specialists, this activity will provide valuable information on the colours, materials, designs, styles and everything that will play a prominent role next season. The seminar will be held on Thursday 21 September in the GOYA Hall, located in the central avenue next to Hall 4.

Acknowledgements, Awards and After-Fair Event

For the second year running, Intergift will be rewarding the loyalty of the professionals who keep coming back to this major trade fair by showing special acknowledgement for the professional history of some of Spain's most emblematic establishments.  This time, the winning firm is Rosa García Decoración, specialising in decoration and interior design projects since 1971. It is a family business made up of 20 professionals and which currently has three establishments. The first opened in Tudela (Navarre), followed by another in Calahorra (La Rioja) and one in Zaragoza. 

The award ceremony will take place during the After-Fair celebration, on Friday 22 September at 8 pm, which will also be when the “Gift of the Year” Contest Award Ceremony takes place, organised by the REGALO FAMA Association, which this year has recognised the work of MULTIOCIO EVOE in the Candles and Fragrances category; AMADEUS LES PETITS in the Souvenir category; MIQUELRIUS in the Casual Gift category; FISURA in the Christmas Gift category; DOIY in the Decorative Items category; and Pablo Fuster in the Kitchen Accessories category. 

To complete the After-Fair activity programme, there will be a presentation by Tamara Nieto (@lacasitademara), who won the “Battle of the Bloggers” contest that was held over social networks during the last edition of the Fair in February, making her the official blogger for this edition of Intergift.    This passionate interior design blogger from Cádiz in the south of Spain discovered the world of decoration aged 20 as she scoured specialised magazines in search of inspiration and spent hours on DIY to decorate her first house.  Encouraged by her findings on déco blogs, she decided to create her own Instagram account ( showing pictures of her favourite corners of the house and her magnificent breakfast tables every weekend, where she is constantly changing the decoration, much to the delight of her 15,000+ followers. 

Two more fairs will be held at the same time as Intergift: Bisutex, the International Jewellery and Accessories Fair, and MadridJoya, the International Fair for Urban and Trendy Jewellery and Watches. Altogether, these three fairs are an unmissable melting pot for trends, fashion and consumer goods, gathering over 1,500 companies and brands and expecting to welcome roughly 40,000 professionals from Spain and all over the world. This time, there will be a fourth Fair taking place: Momad Shoes, involving 200 companies and representing more than 250 brands.



Bisutex is celebrating its most complete edition



The Fair presents the new trends and innovations in store for this Autumn-Winter season by 549 companies and brands from 23 countries
This fair organised by IFEMA will take place from 20 to 24 September in Hall 8 ...

With fashion taking centre stage, the new jewellery and accessory ideas for the Autumn-Winter 2017-2018 season are back stronger than ever at Hall 8 in Feria de Madrid for BISUTEX, the International Jewellery and Accessories Fair organised by IFEMA from 20 to 24 September 2017.  

This edition of the Fair will be one of the most complete since it began, with 549 businesses and brands taking part to reveal their novelties and trends, 92 of which are new this year. The international section of the Fair will also be particularly powerful at this edition, with participants from Andorra, Austria, Brazil, Colombia, Ecuador, France, Germany, Greece, Honduras, India, Italy, Mexico, the Republic of Moldova, the Netherlands, Portugal, Sweden, Turkey, the UK, the USA and Venezuela, helping to reinforce the position of BISUTEX among the most competitive events in this sector in Europe.   

The range of products at BISUTEX are displayed across a surface area of 8,701.5 m2, including an array of new items ranging from the latest in jewellery to fantasy watches, eyewear, handbags, belts, hair accessories, scarves, hats and much more. As usual, there will be a considerable section dedicated to Leather Goods and Travel Items.  

Signature jewellery and creative ideas at the MINI stands

Adding to the vast variety of products on offer at BISUTEX are the MINI stands. At this edition of the Fair, there will be 50 Spanish and international brands showcasing their products on the MINI stands along aisles A and B of Hall 8 to form an exclusive area for young companies and designers inspired by originality and state of the art, with a great deal of craftsmanship. The BISUTEX MINIS will include signature items together with the most creative collections made of natural materials. Collections inspired by the Mediterranean, Mexico, rustic styles, religious themes... They will also feature silver and combinations of glass and fabric, as well as enamel paint, aluminium and paper, natural stones, gilt brass, pearls and other stunning elements. The colour palette is dominated by autumn tones such as grey, brown and blue, with some bolder collections including red, green and yellow. 

Full house at the ARCHI Space

The ARCHI Space will once again be hosting a series of companies specialising in the medium-high-end segment, presenting exclusive proposals by 16 exhibitors representing a score of brands in the middle of Hall 8.  

Most of the companies attending this edition were here last time, such as DCM Argentona; Demiim; Del Carmen; Enso Canarias; Exentri; Handed By; La Formula; Kunz; OX Gemelos, and Ras, and the results were excellent.  This time, ARCHI will include acknowledged silver jewellery brands such as Govantes, as well as labels specialising in aluminium wallets such as Ogon Designs;  textile accessories such as Trusa and Santacana, who specialise exclusively in gloves, hats and scarves; and Exnovo Bijoux, who expertly design unique items of jewellery using nickel-free metals, semi-precious stones and Swarovski crystals. 

Bisutex premieres with an official blogger

Bisutex is introducing an official blogger The chosen influencer is   María José Gordillo (@mjose_ps). This initiative began during the last edition in February, when a selection process was carried out on social networks thanks to the “Battle of the Bloggers” contest, which produced figures such as 22,286 likes and 680 comments on Instagram. The ultimate goal of this idea is to engage an experienced influencer with a high number of followers to help spread the word about all of the novelties and major trends presented by the Fair's participating companies.

Useful information and learning at the Speaker's Corner

As well as discovering the latest novelties and trends in the sector, professionals visiting Bisutex will have access to a varied programme of talks, presentations and workshops at the Speaker's Corner   of MadridJoya (Hall 10), where experts from companies and associations linked to the sector will discuss interesting topics and provide training opportunities to help visitors boost their business strategies. 

In addition to specific jewellery-related subjects, the company Teinor will be delivering two presentations on e-commerce to talk about the “Present and Immediate Future of Online Stores with Teinor” and how to “Create Your New Online Store with Teinor”. Also at Speaker's Corner, Engine Software will be talking about the value of digital marketing during a roundtable entitled “Keys and Trends That Will Shape Online Sales in Our Sector over the Next 5 Years”, as well as a series of conferences on  “Motivations and Drawbacks of E-Business” and “Software on the Cloud. Advantages and Opportunities”. A lot will be said about the value of Social Networks in business by the consultancy firm Brainprise during the sessions on “How to Sell More with Social Networks?”. 

Tributes and After-Fair Event

For the second year running, Bisutex will be rewarding the loyalty of the professionals attending this huge commercial event by acknowledging the work of some of the most emblematic establishments in Spain.  

This edition's tribute will be for Sabina Complementos, specialising in jewellery and accessories since 1970. This family business currently has two establishments in Seville: one on Calle Tetuán and the other in Nervión.  One of the owners of the company, Sabina Castilla, explained that “I have been coming to Bisutex for 15 years with my family and I haven't missed a single edition since it started.”                                                                  

The award ceremony will take place during the After-Fair celebration, on Friday 22 September at 8 pm, which will also be a chance to acknowledge the work and loyalty of Rosa García Decoración, with stores in Navarre, La Rioja and Aragón, and Saphir Joyeros from the Canary Islands, who are also regular visitors at the Intergift and MadridJoya Fairs, which take place at the same time.  

Trends: extra large earrings, oversize or mini handbags and furry details

A huge variety of designs can be found in the collections dedicated to this Autumn-Winter season. The most exciting accessories this season are all about diversity and the latest in style. There is one for every occasion. The season will bring items of jewellery that combine materials such as silver, glass, wood, textile and lava. Earrings are the star item, especially in extra large formats with flowers or stones, providing the finishing chic touch to any outfit. Chunky bracelets are also in, as well as bangles in all sizes.  Necklaces this season are dazzling and exuberant, with large chains and pendants. Chokers are still in, but we will no longer see just a simple black band with a small embellishment – this season they are reinvented to become sophisticated items of jewellery. Watches with lined faces will be a must this Autumn-Winter.

Handbags come in new, supersize formats, especially tote bags.  And there will be mini handbags too. No in-betweens: either extra large or super small. We will see a wide range of materials at the Fair and plenty of fur! Furry details and strass will adorn all kinds of accessories, and hats will be made of corduroy, fur or fleece. Glasses will be big and embellished with jewelled details. Scarves will come with striking prints.

The colour range will be broad, both in jewellery and accessories, but autumn colours will predominate with ochre, grey, black, brown and blue combined with bolder hints of colour. Turquoise, lime and purple are out to make a statement. Rustic influences and casual flair will be the thing this winter. 

Two more fairs will be held at the same time as BISUTEX: Intergift, the Gift and Decoration Fair, and MadridJoya, the International Fair for Urban and Trendy Jewellery and Watches. Altogether, these three fairs are an unmissable melting pot for trends, fashion and consumer goods, gathering over 1,500 companies and brands and expecting to welcome roughly 40,000 professionals from Spain and all over the world. This time, there will be a fourth Fair taking place: MOMAD Shoes, involving 200 companies and representing more than 250 brands.




MadridJoya celebrates its September edition with a stronger commercial offering



With the participation of 252 companies and brands, and the return to the show of important fine jewellery firms, in an event especially focused on the Christmas season
Among the exhibitors that will be ...

MadridJoya, the International Urban and Trendy Jewellery and Watch Fair, which is organised by IFEMA from 20 to 24 September 2017, is hosting a new edition with a stronger commercial offering that is fully adapted to the demands of today’s market.

On this occasion, the trade fair will be located in hall 10 of IFEMA, where it will showcase the innovations and proposals of 252 companies and brands from 14 countries - Germany, Colombia, Spain, France, Greece, India, Indonesia, Italy, the Netherlands, Pakistan, Portugal, Switzerland, Turkey and Venezuela -, offering professionals a unique opportunity to discover the latest trends in the international market, and a space in which to comfortably contact regular or new suppliers with the best security measures.

Also noteworthy in this edition is the return to the Show of important fine jewellery firms, which, in conjunction with the significant offering from the mass market jewellery, silver, gold- and silversmithing segments, together with the solutions and services on offer from Related Industries and a strong presence from the watch segment, makes MadridJoya a major showcase offering a global panorama of the sector’s proposals, and the latest trends with a view to the upcoming Christmas season.

Additionally, this edition boasts the participation of exhibitors representing renowned brands from all segments. The fine jewellery segment will include the participation of companies as important as Almacenes Bustinza; Barín; Coral Orafa Mediterránea; Cordobesa de Relojes y Joyas; Di Bruni; Díaz y Villar; Emmedidue; Francisco Nuñez Márquez; Gayubo; Generoso Gioielli; José López García; Manuel Ruso Jiménez; Megagold; Merina; Modelados J.P; Mendoza Joyeros; Niro; Nuevas Colecciones Jovima; Orital; Oscar Rodríguez; Scala Gioielli&Figli; Sevillano Ruíz; Sodo Migliori; Sotoca; Sucesores de Simón Franco; Superoro, and Talleres Victoria. 

As for the mid-tier and silver collections segment, the Show will feature brands such as Belén Bajo; Coolook; Fidda; Gae Line/Di Noto; Glamour 925; Gofrey; Ibernegocios; Jorge Revilla; Karma; Lineargent; Liska; Luxenter; Marques&Gomes; Maximo Betro; No solo en plata; Pedro Duran; Petrai/La Petra; Raive; Salvatore Plata; Terero; Swalem; Vidal&Vidal, and Ziio. Gold- and silversmithing firms will also be presenting their biggest innovations, including Deam; Miguel Ángel Díaz Navarrete; Pedro Duran; Pedro Hernando, and Global Argenti, among others; as well as specialised firms within Related Industries, such as Capala Built; Chamorro y Moreno; Coimpack; Compack; Conde Vera; CoCom-Forsa; Engine Software; Grupo 3H; Líder Dos Sacos; Limjoy; Rodolfo Servan Correiduria de Seguris; Teinor; United Fusion and Waxco. 

Additionally, MadridJoya, is bolstering its watch segment, hand in hand with specialised brands such as Boccia Titanium; Bruno Söhnle; Cat; Club Strap; Club Watch; Duward; Garmin; Go; Hanowa; Huawei; Ibérica de Correas; Kamawatch; Laval; Luxenter; Manfred´Cracco; Pedro Duran; Piero Magli; Swiss Military Hanowa; RBF; Rec; Roamer of Switzerland; Rodanic; Rosefield; Smarttime; Storm London, and We Wood. 

The MINIS promote the participation of small jewellery firms

The Show will once again feature a space for the MINIS stands, an alternative that allows small workshops and emerging firms to participate and gives them the opportunity to obtain visibility in a unique forum where they can promote themselves and establish contact with the market’s leading players.

This edition features the participation of firms specialised in gold and silver jewellery, such as Fili Plaza Barcelona; Sportiello Ciro; Tabata Morgana, and Woosenter.  Among the many designs on show, it will feature handcrafted pieces, one-of-a-kind jewellery that makes each piece a unique entity; simple models aimed at the modern woman who wishes to look sharp from morning to night. Featuring rings, bracelets, charms, necklaces, tie pins, cuff links, studs, jewellery sets, earrings, bracelets, brooches, zips… made from different materials such as silver, gold, steel, pearls, bands, semi-precious stones,… 

Practical information at the Speakers’ Corner

Parallel to the exhibition on innovations and trends, MadridJoya has prepared an interesting programme of talks, presentations and workshops that tackle a variety of topics of both practical and educational interest.  Specifically, MadridJoya Speakers´ Corner, once again supported by the participation of experts from companies and associations related to this sector, will be offering both professionals visiting the fair, as well as exhibitors, key information on how to improve their business strategy.

As part of this, the Spanish Gemological Institute -IGE- is organising four workshops on “Gems with an organic origin”, “Direct recognition of gems”, “3D Jewellery Modellin", and “Diamond - quality rating”. In addition, the IGE will offer a talk on “Pearls and imitations”. 

Also participating in this year’s Speakers’ Corner is the Association of Signature Jewellery –AJA- which offers different talks on “Design and 3D printing in the creation of a unique piece”; ”The potential of signature jewellery in retail”, and “Signature jewellery and collecting". Completing its presence, the AJA will present the AJA-IGE “Los Nerones de Ayer y de Hoy” Awards, and will organise the Signature Jewellery Exhibition, with both activities scheduled for the afternoon of Saturday 23 September.  For its part, the company Teinor has prepared two presentations on e-commerce, which address the “Current and immediate future of on-line stores with Teinor” and “Create your new Professional On-line Store with Teinor”. 

A special mention also goes out to the topics focusing on the value of digital marketing being developed by the company Engine Software in the round table entitled “Keys and trends that will set the tone for on-line sales in our sector over the next 5 years”, as well as different conferences on “Motivation and Disappointments in Internet business” and “Software in the cloud. Advantages and opportunities”. Topics concerning the value of Social Media in the jewellery sector will also be tackled by the consultancy firm Brainprise at the session “How to sell more via the Social Media?”. 

Acknowledgements and After-Fair Event

For the second consecutive year, Madridjoya will be rewarding the loyalty of the professionals that attend this important commercial gathering by paying special tribute to the professional trajectory of some of Spain’s most emblematic establishments.

On this occasion, the establishment being honoured is Saphir Joyeros, specialised in jewellery and high-end watches. This is a family-owned business that was founded in the sixties by Alfonso Viera Rodríguez, founder and forefather of the jewellery industry and trade  It has five establishments in Las Palmas de Gran Canaria and one in Santa Cruz de Tenerife. One of the owners, Cristina Viera, declared, “we attend MadridJoya every year”.                                                              

The tribute is happening as part of the After-Fair fiesta, on Friday 22 September at 8 p.m., at which time there will also be a recognition of the loyalty and professional work of Rosa García decoración, with establishments in Navarre, La Rioja and Aragón, and Sabina Complementos, from Seville, both also regular visitors to the simultaneously-held fairs, Intergift and Bisutex

The latest trends in jewellery for the 2017/18 season

Collections made from yellow, pink or white gold, with cultivated pearls and precious stones in all colours;  geometric shapes; large rings and earrings; very long and fine chains; chokers with flowers; small-format hyper-feminine smart or sporty watches stand out from amongst the numerous proposals that are sure to triumph this autumn/winter season.

MadridJoya launches the official blogger

MadridJoya, launches the “Official Blogger” figure. The influencer selected is Nadine Caldera (@nadinecaldera).  This is an initiative that took off during the recent February edition, via a selection process undertaken on social media based on the results of the contest “battle of the bloggers”, generating a superb response that included 33,297 likes and 113 comments on Instagram. The main goal of this action, which involves an influencer with experience and a high number of followers, is to foster the dissemination of the most prominent innovations and trends presented by participating companies.

Intergift, the International Gift and Decoration Fair, and Bisutex, the International Fashion Jewellery and Accessories Trade Fair, will be held in conjunction with MadridJoya, giving rise to an important global event on trends, fashion and consumer goods, which together will assemble an offering of more than 1,500 companies and brands. It is expected to attract around 40,000 domestic and international professionals. And lest we forget, this edition will also include Momad Shoes, with the participation of 200 companies and representation from more than 250 brands.

Graphic material for exhibitor companies MadridJoya


The International Bicycle Fair, organised by IFEMA and AMBE, will be held from 21 to ...

Noticia Prensa IFEMA G
The #WEBIKE forum will feature presentations and exhibitions revolving around the world of cycling

Liberty Seguros will be presenting the results of its “Cycling to Work” initiative during the Fair, at 11 ...

During the Fair, IFEMA and AMBE will also be holding the #WEBIKE Forum, a place at which to come together and present some of the most innovative initiatives in the cycling world.

Liberty Seguros will be presenting the results of its “Cycling to Work” initiative during the Fair, at 11 am on Thursday on the #WEBIKE Forum stage. 

Liberty launched the initiative in 2016 to encourage its employees in Madrid, Barcelona and Bilbao to travel to work every day by bicycle. Six months later, the number of employees who cycle to the Barcelona office has doubled, and the figure has tripled in Madrid. They have estimated a total of 28,000 km cycled, which means a reduction amounting to approximately 2 tonnes of CO2 emissions.

“Encouraging people to cycle to work is one of the consequences of our commitment to the health and happiness of our employees, as well as showing how much we care for the environment. The results from this past semester show that not only are there different ways to commute, but also more healthy, sustainable and affordable ways,” says María Eugenia Muguerza, Talent Director at Liberty Seguros and a user of the Cycling to Work service.

The #WEBIKE forum will also invite other businesses and initiatives to present their most innovative products, which includes showing how to assemble a bike, introducing the new anti-burst tyres, cycling trail books, a presentation of the book entitled “La importancia de la bicicleta” (The Importance of Bicycles) by Ricardo Marqués, the Bajo Tietar – Gredos Sur marathon, the Bkool trainer system, and a range of other contributions, making the #WEBIKE Forum a melting pot for all bike-related ideas and initiatives.

The #WEBIKE Forum will be taking place within the UNIBIKE Fair, from Thursday 21 to Sunday 24 September, from 10 am to 8 pm, on the Stage in Hall 12 of IFEMA.



Retail, Fashion and the latest in Footwear and Leather Goods at the fourth edition of ...

Noticia Prensa IFEMA G
Over 200 exhibitors and more than 350 footwear and accessories brands will be gathering from 22 to 24 September for this great event, organised by IFEMA, to present their collections for Spring-Summer ...
Among the various exhibitions and activities taking place during the show, there will be a section dedicated to the stores of the future courtesy of the La Rioja Footwear Technology Centre (CTCR). For the first time ever at a trade fair, they will introduce an innovative store format equipped with next-generation technology to make purchasing a whole new consumer experience.

The fair will also host daily fashion shows on the MOMAD Catwalk in Hall 4. This includes the footwear fashion show on Saturday 23 September, in collaboration with the Madrid Down Syndrome Foundation, starring boys and girls, some with Down syndrome or other intellectual disabilities.

MOMAD Shoes, the International Footwear and Accessories Fair, is the major platform for business, fashion and innovation in this field and will be holding its fourth edition from 22 to 24 September at IFEMA-Feria de Madrid.
That means yet another edition of the fair that best represents Spain's strength in this industry. The fair now covers Halls 4 and 6 of IFEMA-Feria de Madrid, spanning 7,000 m2 of net exhibition space. Here, there will be proposals from over 200 exhibitors and 350 Footwear and Accessories brands for the coming Spring-Summer 2018 season in various market segments.

The contents of the fair will once again be divided into sectors for different kinds of products, offering a panoramic display of the designs and quality of the brands taking part. Hall 4 will house the major footwear and handbag labels in the Metro Space; casual, urban, physiological and comfort footwear collections will be in the Casual section; products based on handicraft and material care will be found in the Contemporary section; and children’s footwear will be in Kids. Hall 6 will display collections aimed at young people, as well as urban, modern and sports footwear, in Fast & Young. MOMAD Shoes will welcome a selection of Handbag and Accessories brands, as well as the Sustainable MOMAD section for companies who prioritise social responsibility in their production and marketing.

Furthermore, MOMAD Shoes will be taking place at the same time as Intergift, Bisutex and MadridJoya. Altogether, these four fairs will turn Madrid's main trade fair venue into a huge meeting point for professionals to discover the latest Footwear, Jewellery, Accessories and Decoration collections for the coming months.

Among the labels taking part in this edition are Mascaró, Mayoral, Pons Quintana, Pura López, Chie Mihara, Pertini, Luisetti, Wonders, Victoria, Exé, ChiKa10, Xti, Vidorreta, Alma en Pena, Coolway, Gioseppo, Mustang, Dchicas, Paredes, Hannibal Laguna and Koala Bay, as well as emerging brands such as Dorothy Mambo, Abraham Zambrana and Las Pacas.

This edition of MOMAD Shoes will have a bigger selection of children’s footwear, with the participation of companies such as Acebo´s, Guantitos, Pachocle and Calzados Xiquets, as well as more Portuguese exhibitors than previous editions.
Valencia will be the most widely represented Spanish region at the fourth edition of MOMAD Shoes, followed by Castile-La Mancha, Catalonia and the Balearic Islands.

National and international buyers programme
This edition of the MOMAD Shoes international buyers programme includes representatives from prominent Latin American establishments and distribution groups such as Ripley (Chile), Almacenes de Prati (Ecuador), Chapur (Mexico), La Marina (Mexico) and Piaggi (Mexico). On a national level, the event will also be attended by important Spanish distribution groups and chains such as El Corte Inglés, Bravo Java and Privalia.

Parallel activities
Along with its comprehensive trade section, the fourth edition of MOMAD Shoes will be enhanced with the MOMAD Forum educational programme and a series of other initiatives taking place during the fair, including exhibitions, solidarity projects, cutting-edge technology presentations, contests and parades.

The MOMAD Forum will involve a series of didactic activities to teach buyers how to interact with their digital surroundings, helping them with web tools and online marketing strategies to boost sales. There will also be conferences and roundtables on footwear and accessories trends for Spring-Summer 2018, the latest research in the field of footwear, how to steer products and businesses towards a sustainable horizon, and how the stores of the future will work.

Various exhibitions have been organised, including one focusing on the retail of the future courtesy of the La Rioja Footwear Technology Centre (CTCR), who will be the first ever at a trade fair to introduce and recreate an innovative store format equipped with next-generation technology to make purchasing a whole new consumer experience.

Solidarity at MOMAD Shoes
New to this edition, MOMAD Shoes is working with the Mensajeros de la Paz Foundation on the Solidary Footwear initiative, through which they intend to help underprivileged families by donating shoes made by the exhibitors. This project, which has proven extremely successful among participating companies, will be represented at the fair through a symbolic shoe delivery on Friday 22 September, attended by representatives from the Foundation.

The UN Industrial Development Organization (UNIDO) will also have a place at the Fair through the Creative Mediterranean project. This plan is being implemented in seven countries in the southern Mediterranean area and aims to help SMEs in the creative sector to grow – for instance, by providing them with greater market access through international fairs like this one. This time, they will be bringing to MOMAD Shoes the work of Cairo Leather Cluster, an association of young Egyptian designers and craft makers of handbags, shoes, jackets and accessories.

The activity programme planned for the MOMAD Catwalk in Hall 4 will start on Saturday with the Fashion Show in collaboration with the Madrid Down Syndrome Foundation. The models will be boys and girls, some with intellectual disabilities including down syndrome.

Exhibitions on Fetish Footwear and Caravaca Jute
Professionals at this edition of the Fair will get to visit several exhibitions, including one organised by Elda Footwear Museum under the title “Fetish Footwear”, which focuses on feet as a sensual part of the body and on footwear as an expression of their social and erotic power. The exhibition explores this topic in different cultures, from East to West, at stand 4F04/06. The Handbags with a History exhibition shows visitors how fashion has evolved over time by displaying some of the most emblematic and historically valuable items from each era.

Meanwhile, the Caravaca Jute Exhibition by the Calzia association at stand 4C22 will display the craft work involved in handmade espadrilles, a traditional item of footwear that is especially popular in the Spring-Summer season and which is still all the rage, both in Spain and beyond. There will also be an exhibition of Children's Footwear Collections at the area linking Halls 4 and 6.

The best of the contest
The MOMAD Shoes window display at stand 4F02A will be showing the pictures sent in by retailers through the official MOMAD Shoes Facebook page to enter the contest for the best footwear window display in Spain.

And, on occasion of the 23rd edition of the international "Golden Pencil" competition for young modellers organised by IES La Torreta, MOMAD Shoes has provided the winners of the Design and Models categories with a stand to exhibit their work.

Sustainable Fashion
The fourth edition of MOMAD Shoes will once again hold a special place for fashion retailers who, along with their financial profit, prioritise environmental protection and social responsibility: the Sustainable Experience area.

This area is a chance for visitors to learn about the companies who choose to follow environmentally-friendly production and marketing strategies. It will include conferences and roundtables with renowned experts who will share important information about their field with attendants. The topics they will be covering include how to develop sustainable products and processes in the footwear and accessories industry with the support of the CDTI; innovation in sustainability applied to footwear; and discovering some of the most successful sustainable fashion firms and how they are backed and promoted by sustainable fashion associations.

What's more, visitors will get to discover the latest collections for the Spring-Summer 2018 season from the sustainable footwear and accessories brands present at the trade show.

This includes associations from Andalusia, Barcelona, Extremadura, Madrid and Murcia sharing interesting information on sustainable fashion and shining the spotlight on their members at the stands.

Spanish footwear in numbers
Spain's footwear industry is firmly set on diversifying its markets beyond EU borders. This is clear from the financial report drawn up by IFEMA based on data provided by the Spanish Federation of Footwear Industries (FICE) and the Spanish Association for Leather Goods Manufacturers (ASEFMA) on the occasion of the fourth edition of MOMAD Shoes.

Up until June 2017, overall footwear exports amounted to 87 million pairs of shoes with a value of €1.38 billion, which represents a 2.31% rise in terms of volume and a 1.33% drop in value compared to the same semester in 2016.

During that time, non-EU countries showed the most positive trends. Markets outside Europe account for 27.97% of Spanish footwear exports in terms of value, and 20% in terms of volume, amounting to €385.1 million and 17.4 million pairs. More specifically, Spanish footwear sold well and for a higher value in countries such as Russia (46%), Poland (35%), Romania (31%), Portugal (30%) and Turkey (18%).

The EU is the biggest buyer of Spanish shoes, representing 80.4% of overall exports in terms of volume and 73.7% in terms of value. France, Italy, Germany, Portugal and the United Kingdom are at the top of the buyer list.

Exports to the EU reached €1.0147 billion and 70 million pairs, showing a 3.8% decrease in value and a 3.4% rise in the number of pairs. France, the UK and Belgium are still bringing up the rear within Europe.

Spanish leather in numbers
The Spanish leather sector exported goods for a value of €916.9 million in 2016, according to data from the Spanish Institute of Foreign Trade (ICEX) provided by the Spanish Association of Leather Goods Manufacturers (ASEFMA). This shows a rise of 3.01% with respect to the same period of the previous year, which returned a figure of €890.1 million.

France, Italy, Portugal and the UK are at the top of the buyer list for Spanish leather goods, with values of €277.2 million, €78.5 million, €53.5 million and €51.9 million, respectively. Outside the EU, China ranks first with €27.2 million, followed closely by the USA with 27 million. Behind them are Mexico (€25.5 million) and South Korea (€8.7 million).

Handbags are once again the most purchased leather goods item outside Spain, with sales exceeding last year's figures for the same period. In 2016, handbag sales amounted to €417 million, up almost 2.83% on the last period. Handbags were followed by natural or artificial leather clothing, with purchases amounting to €172 million, small leather goods or pocket items (€116 million), and belts and natural, artificial or recycled leather shoulder bags (€87 million). Next on the list are travel items, cases, buckles, fasteners, gloves and umbrellas.

Imports have also risen compared to the same period last year, rising 3.51% from €1.0616 billion in 2015 to €1.0989 billion in 2016.

MOMAD Shoes, showcasing trends
Sartia, a company specialising in trend detection, advice and training in the retail sector, will be at MOMAD Shoes offering a preview of the 2018 Spring-Summer season's major footwear trends. The new collections are inspired by five main themes: Simply Minimal, Fusion, Beach to Tropic, Energy and City Sport.

Footwear in the 2018 summer season will be at once versatile, functional and visually stunning, inspired by the past but brought to a more sophisticated present. Special attention will be paid to elements such as shaped heels, wide hybrid soles, detailed fasteners and embellishments such as bows, appliqués, tassels and pompoms. The colour palette will be broad, ranging from neutral creams, sand and ivory to orangey reds and blues. The gold and silver metallic trend is still in.

MOMAD Shoes will be open all day from 10 am to 7 pm on Friday 22 and Saturday 23 September, and from 10 am to 4 pm on Sunday 24 September.

Link to the MOMAD Shoes brand book:

REHABITAR MADRID 2017 is an opportunity for the public to learn about a comprehensive ...

Noticia Prensa IFEMA G
This new initiative, organised by IFEMA, will take place in Plaza de España from 22 to 24 September

Entrance to the event is free. On display will be solutions from almost 100 companies for adapting and ...

REHABITAR MADRID 2017, Space for Rebuilding and Upgrading the home, will give visitors some excellent ideas for renovating and restoring their homes, from 90 companies, entities and bodies. The event, organised by IFEMA, will take place from 22 to 24 September in the Plaza de España, where the people of Madrid will be invited to see the many options and opportunities, and to participate in 50 activities, children’s workshops, and practical demonstrations. IFEMA and the Sustainable Urban Development Department at Madrid City Council have behind this innovative initiative. As well as providing information about measures and grants available through the MAD-RE plan to improve accessibility, the state of repair and energy efficiency of homes, and an urban Regeneration Strategy focused on improving the existing city.


Under the banner, "Looking after yourself, looking after you", and aimed at the public, this free, innovative initiative will have an exhibition area and a large dissemination area. It is intended to be a way of raising residents’ awareness of the benefits of renovating and rehabilitating buildings, spaces and homes, for greater comfort, savings, efficiency and accessibility.


REHABITAR MADRID wants to support the building sector and help to create local jobs by sharing information about the technical solutions available to the segment with residents and other social, economic and professional agents. To achieve this, participating companies will exhibit their best offerings in windows, floors, doors, building materials, lifts, heating and air conditioners, lighting, home automation, as well as products from refurbishment firms, interior designers, financial institutions, bodies and associations.

Many important sector companies will take part in REHABITAR MADRID 2017, including two sponsors of the event - Philips Lighting and Saint-Gobain; as well as leading business groups and sector entities, such as the National Association of Tile and Building Material Distributors with its campaign “Care for your House”; the National Association of Rehabilitation and Reform Companies (ANERR), the Construction Labour Foundation, and the Spanish Aluminium Association, AEA.


As part of REHABITAR MADRID, ANDIMAC will offer a tool called Care for your House . This is a specialist renovation industry and business tool for achieving well-being in the home. The purpose of the survey is to help everyone to learn how to make their homes more comfortable, offering each user a ranking with the top five solutions, adapted and customised to each home, to offer greater well-being.



. What's new


Among the solutions exhibited at REHABITAR MADRID is the Philips Hue connected home lighting system. This system enables householders to control up to 50 points of light with a Smartphone, Tablet or voice control. Philips Hue adapts lighting conditions to your daily routine, changing the colour temperature (cold white or warm white), dimming or brightening, by playing with 16 million colours to create the most suitable atmosphere at all times. The system has more than 600 compatible apps.


Saint-Gobain will be at REHABITAR MADRID with its CLIMALIT PLUS reinforced thermal insulating glass for windows, thermal and sound insulation with ISOVER mineral wool, WEBER thermal insulating mortars for façades, and PLACO highly-resistant laminated plaster, for creating comfortable, sustainable places for living and enhancing everyday life.


The ANERR association will present SiRE, Efficient Rehabilitation Information Service, offering advice to citizens about the benefits of efficient rehabilitation and refurbishment.


. Programming

At the same time as the trade show, there will be a busy programme, consisting of more than 50 activities, workshops and demonstrations, divided into three areas: Refurbishment Classroom, children’s workshops, and demonstrations by participating companies. This programme includes, among others, meetings such as “Improving homes with replacement windows, by window association ASEFAVE; “The healthy Passive House of the 21st century (by the Passivhaus Consortium (InnSolutions); “How to sleep easy when you do building work” (organised by the ANERR association and the Association of Technical Architects of Madrid), and in the children’s workshop area, the Urbankidss Build your Green City workshops, organised by the Green Building Council; another on Sustainability in the Home for Children, courtesy of Leroy Merlin, and Safety for Children in the Home (Passivhaus Consortium / Roto Frank).

REHABITAR MADRID intends to raise awareness of the growing importance of refurbishment and rebuilding, pivotal to the recovery of the building sector, and accounting for 80% of its activity, according to ANDIMAC. The association estimates that the renovation sector was worth €15,200 million in Spain in 2016, a figure that could increase to €16,100 million within two years. It is also interesting that the amount spent by Spanish families on home improvements increased by 5.2% last year to an average €829 per home. The amount was higher in the Region of Madrid, 6.7%, equal or €742 in the average home.


According to ANERR, the key is energy efficiency, and it is essential to take savings into account when undertaking renovations. In this regard, the National Association of Rehabilitation and Reform Companies focuses on European rules and directives that recognise its impact, like the National Action Plan for Energy Efficiency 2011-2020; the European 20/20/20 regulation - which reduces CO2 emissions, committing to reducing power consumption by at least 20% by 2020, and the Spanish Climate Change and Energy Transition Bill, which is being prepared by the Government.


REHABITAR MADRID, space for Rebuilding and Upgrading your home, will be open every day from Friday, 22 September to Sunday, 24 September, from 11 am to 9 pm. Entry to the public is free of charge.



For more information:



Hashtag: #RehabitarMadrid







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