This week IFEMA is featuring 6 major shows and events for the general public

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This is going to be an exciting week at IFEMA with a number of major events and shows for the general public at the forefront of Madrid’s cultural and entertainment calendar. Expect major concerts and a new edition of the circus with its big white tent, along with a spectacular exhibition on the mythical Jurassic World saga. In addition, a new edition of the fair for mums and babies par excellence is to be held, there will be an event for classic car lovers, and the biggest equestrian sporting event in Spain will take place.

Alongside FERIARTE, an art and antiques fair held until Sunday, 25 November, this week IFEMA will be premièring two new events:

The major production "33 El Musical" will open on 22 November in an incredible ad-hoc tent built in IFEMA, which positions it as the largest temporary theatre ever built in Spain and the one with the greatest capacity. Directed by Toño Casado, author, composer and director, and performed by 28 artists, "33 El Musical" tells the exceptional story of a man who changed the course of humanity with his message of love.

Additionally, the world of the circus is back with its great white tent at IFEMA. From 23 November to 3 February, IFEMA will host the Circlassica show, which will pay tribute to all the artists who one day dared to dream, on the occasion of the 250th anniversary of the modern circus. With the help of Emilio Aragón, this show will gather tightrope walkers, trapeze artists and jugglers who, together with their live orchestra, will bring the viewer to the magical world of Nim Y Margot, "the circus".

After the success of Harry Potter: the Exhibition, which received more than 460,000 visitors, IFEMA, another great exhibition is returning to IFEMA, this time dedicated to the legendary Jurassic saga, which opened on 17 November and will be in Hall 5.1 of IFEMA until 17 February. Jurassic World: The Exhibition, created in close collaboration with renowned palaeontologist Jack Horner, includes interactive educational content, inspired by the real science that studies the DNA of dinosaurs. Since its première in Melbourne in 2016, "Jurassic World: The Exhibition" has received more than 1.5 million visitors.

 On November 23, the largest equestrian event in Spain, Madrid Horse Week, opens its doors this year with IFEMA as naming sponsor. The 6th edition of IFEMA MADRID HORSE WEEK, which takes place from Friday the 23rd to Sunday the 25th of November in halls 12 and 14 of IFEMA, is opening its doors with a programme full of entertainment. For the fifth consecutive year IFEMA is hosting the LonginesTM FEI Jumping World Cup and incorporates another top competition: World Cup Dressage, held for the first time in Spain. It also includes an International Jumping Grand Prix, CSI2*, and a new edition of the 'Reining Masters' Cup Final. Among the novelties of this edition, the Natural Dressage show by Santi Serra is a particular highlight.

For its part, Bebés & Mamás will be showcasing the big new developments and trends related to pregnancy, birth, babies and toddlers of up to two years of age throughout the 25th and 26th of November, in hall 5 of IFEMA.

Closing the month, Retromóvil will be displaying classic cars in IFEMA hall 3 from 30 November to 2 December. This is the 16th edition of an event that ended last year with the attendance of 22,000 people and is set to have more exhibition floor space this year. Retromóvil Madrid is a unique opportunity for fans of classic cars to enjoy a perfect balance between hundred-year-old pieces and sports cars, alongside other vehicles that once had a major social impact, such as the Seat 124 or the 600.

 

In December, other big public events will turn IFEMA into one of the main destinations for family and youth leisure. JUVENALIA, ALMONEDA, and three major electronic music concerts are scheduled: DGTL, DON'T LET DADDY KNOW, and ORO VIEJO.

With this significant programme, IFEMA is establishing itself as an exceptional space for major musical events, festivals and large-scale shows, thus complementing its line of professional events.

Throughout 2018, IFEMA has, for the first time, hosted more than a hundred fairs and congresses, specifically 110, attracting a total of 33,000 participating companies and 3.5 million visitors.

 

For further information:

Marta Cacho | IFEMA Communication and Press Manager | mcacho@ifema.es

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FERIARTE 2018: exclusive antiques for contemporary homes

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17-25 November at IFEMA

Madrid’s FERIARTE 2018 will showcase the most exclusive art and antiques. This year, the art and antiques fair will be held from 17 to 25 November in Hall 3 at IFEMA. With more than 90 antiques dealers and art galleries exhibiting thousands of pieces dating back more than one hundred years, the city will once again become a focal point for collectors, professionals and art lovers alike.

Dozens of antiques dealers will bring selections of their very best pieces. Furniture, decorative articles, collectors’ pieces, jewellery, painting, sculpture and archaeological artefacts will all be on show, with styles ranging through Art Deco, Edwardian, Art Nouveau, Alphonsine, Tribal Art, Pre-Columbian and Oriental. Alongside this, art galleries will offer contemporary painting and sculpture by artists of renowned prestige.

Visitors, both from Spain and abroad, will be spoiled for choice between the masterworks and exceptional pieces, whose quality and authenticity are guaranteed by a committee of experts comprising over 40 specialists in different disciplines. But FERIARTE is not just for collectors and museums - it is also the perfect place for visitors looking for something elegant and different to add to their home, since antiques can fit in perfectly with the most up-to-date design. There are many ways of incorporating antiques into contemporary homes, and the right combination will only enhance the two elements.

Pieces range from 18th-century furniture to tables from the great interior designer Jules Leleu, through the sophistication of Willy Rizzo and Aldo Tura, the artisanal creations of Fornasetti and the avant-garde work of Charlotte Perriand - not to mention the iconic Danish designs of Arne Jacobsen.

FERIARTE is so much more than just furniture. Visitors will be able to peruse an extensive range of archaeological artefacts from various ancient civilizations, Art Nouveau glass from the pioneer of modernism Emile Gallé, and antique jewellery including unique bracelets, rings, brooches, necklaces and earrings from the 19th-century Louis Phillippe period.

And, of course, there will be paintings. A journey through the history of the visual arts will offer a feast for the eyes in the work of one of the greatest artists in history, El Greco, as well as baroque paintings by Juan de Valdés Leal, and original paintings ranging from Julio Romero de Torres through Sorolla and Picasso to the most contemporary work of Damien Hirst.

With over four decades of experience, FERIARTE is the only art and antiques fair in Spain. An event whose hallmark is quality, with highly competitive prices in relation to the European market, all of which translates into the perfect opportunity for buyers.


 

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IFEMA, ONE OF THE LEADING TRADE FAIR VENUES IN EUROPE IN HIGH SECURITY SYSTEMS

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Video: https://youtu.be/_lmHxNzn_vc

• A new state-of-the-art barrier system will control the access of more than 700,000 vehicles, including trucks and goods delivery vehicles.
• Feria de Madrid will also have a new public address system that will ensure effective communications in emergencies, in any circumstances.
• For both systems, IFEMA has allocated €5 million as part of the 5-year global investment plan with an expected budget of €100 million to improve infrastructures, communications, digitalisation and security.
Throughout September, a new high-security system will be put into operation aimed at preventing the threat of the use of vehicles against the physical integrity of people inside the venue, as well as against the venue itself and the goods within it, through a system of protection devices designed using state-of-the-art barriers centrally integrated into IFEMA’s security operations.

For both systems IFEMA has allocated a total of €5 million, as part of the global investment plan for 2018, which encompasses a total of €25 million. Over the next 5 years, IFEMA’s Strategic Plan includes an expected investment of €100 million for the improvement and installation of infrastructures, communications, digitalisation and security.
The access control system, capable of supporting more than 2,000 daily operations 24 hours a day, 365 days a year, includes a total of 92 bollards made of high performance steel which are resistant to impacts from goods vehicles at high speed, in accordance with international standards. The bollards are fully mechanised and automated and deployed on two levels. The type of activation, which offers several possibilities, will depend on the situation and the vehicle in question, with special consideration to the security levels established by the Ministry of the Interior.

The system has been implemented at the four main entrances to IFEMA (South, North, East and West) where each year more than 700,000 vehicles enter, most of them public transport vehicles or heavy-duty vehicles used to transport goods to the more than 110 fairs and congresses held here.

To install the system, a total of 4.5 kilometres of fibre optic cabling has been used, since the entire system is supported using a ring of communications that continually sends information on the status of the system to the IFEMA Control and Video Surveillance Centre, where all of its security systems are integrated, and which are monitored 365 days a year.

Public address system
At the same time, a comprehensive update of IFEMA’s public address system is being carried out, both indoors (halls, convention centres, rooms, office and technical buildings, food areas, etc.) and outdoors (perimeter, entrances, public car parks, interior roads, loading docks, etc.). In addition to promotional messages and specific communications to exhibitors and visitors according to the needs of the site, it constitutes a new communication channel in the event of emergencies and guarantees complete effectiveness in any situation and whichever way the venue is being used.

The system is designed and implemented according to current national and international regulations and is linked to the controls of the voice alarm and indicator equipment and to the components of the voice alarm systems, thus perfecting the already powerful self-protection model implemented throughout the venue.

It includes 5,164 loudspeakers installed in internal spaces, common areas, offices and other spaces, and 472 speakers for the halls. In total it has 204 pieces of multichannel amplification equipment, 1,084 amplifiers including 1200W, 250W and 500W, and is capable of reaching sound power of 357,000 W.

When used as a voice evacuation system, the public address system is capable of emitting up to 52 simultaneous and different messages. When used as a public address system it offers a range of more than 100 zones for addressing messages, with automatic control of pre-recorded or programmed messages, and volume control according to occupancy level through 72 probe microphones. It also incorporates a text-to-speech system for converting text messages into multiple languages.

More information:
Marta Cacho | IFEMA Communication and Press Manager | mcacho@ifema.es
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Design and creation with a Spanish accent, at the 68th Mercedes-Benz Fashion Week Madrid

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From 6th to 11th July, the great catwalk of Spanish fashion, organized by IFEMA, celebrates its second edition of the year. New dates, two months before the normal ones, allowing the opening of the calendar of international fashion shows, like in January and reinforcing the internationalization of the event

On 6th July, the fashion shows and presentations will take place in different parts of the city. From the 7th until the 11th of July, the fashion shows will take place in Pavilion 14.1 at IFEMA-Feria de Madrid. There will also be presentations to complete each day at other locations.
New this year, on Saturday, 7th July , the Samsung EGO fashion shows will open the catwalk calendar in pavilion 14.1 of IFEMA, giving way from Sunday 8th July to the programme of established designers

In this edition, the catwalk goes one step further in its commitment to Sustainability. The designer Juanjo Oliva, through his brand Oliva will present on the catwalk Ecofashion Project by Ecoembes, a collection made with fabrics made from recycled materials, mainly plastic bottles (PET)

With the design and creation of Fashion with a Spanish accent as protagonists, from 6th to 11th July the 68th edition of Mercedes-Benz Fashion Week Madrid will take place, the great platform for the promotion of Spanish fashion, to be held at IFEMA-Feria de Madrid and other places in the city.

The programme for this edition will bring together the presentations and shows of 47 leading creators and Spanish brands. It will start on 6th July with events in different parts of the city, and from 7th until Wednesday 11th July, will take place in pavilion 14.1 of IFEMA-Feria de Madrid, most of the days ending with shows in other locations, with direct invitation from the designers and brands, as was done in the last events. On the 6th the presentations of collections in different parts of Madrid, by direct invitation of each brand will be in the hands of the creators Pilar Dalbat, Oteyza, Schlesser -with Rabaneda as new creative director- and Shoop.

Also, on the 6th of June the third edition of UNDRESS by Desigual will be held. A meeting place to share key themes about 21st century Spanish fashion . This time, located in Medialab Prado (C/Alameda, 15), it will delve into how the freedom of aesthetic expression of the new generations - which is born on the street - is influencing the fashion industry. Additionally, and as a second theme of the day, we will work around the revitalization of fashion jobs thanks to its effort to adapt to current demand and the revalorization of crafts. In a shared format between round tables and workshops, you can discuss these issues, as well as see on site and learn about the work of various artisan professionals.

With the celebration of all these manifestations around design and new tendencies in various parts of Madrid, MBFWMadrid favours the extension of Fashion and its different manifestations throughout the city, as often happens in other big capitals during their fashion weeks. In order to carry out these activities, the support given by institutions such as the Community of Madrid and the City Council, through different initiatives, as well as ACME, through its Madrid es Moda programme, is fundamental.

The Community of Madrid contributes, once again, to the dissemination of design and the creation of Fashion during the celebration of this call for MBFWMadrid, supporting on this occasion two designers, Juan Vidal and Duarte, who will exhibit their creations in the Real Casa de Correos (Royal House of the Post Office) in Puerta del Sol, headquarters of the Community of Madrid, on the afternoon of 11th July.

What's more, as part of its Madrid Capital de Moda [Madrid, Capital of Fashion] (MCDM) programme, Madrid City Council is directly promoting and supporting a series of fashion-related activities at different venues in Madrid. Thus, on the one hand, the Council has installed a screen in Plaza Margaret Thatcher, at the corner with Paseo de la Castellana, where you will be able to watch live the 68th edition of MBFWMadrid, which will take place at Feria de Madrid, as well as receive information on other fashion projects. In addition, a new free bus service will be available to visitors of MBFWMadrid, which will connect, every day, IFEMA with Plaza de Colón, at the end of each day.

In search of greater business international projection
In its second edition of the year, the MBFWMadrid catwalk announces new dates and brings forward its days of celebration by two months, to open the calendar of the great international fashion shows, as in its previous call last January. In this way, the event advances in the internationalization of the catwalk, one of its priority objectives, and avoids it overlapping with other catwalks, achieving the interest of a greater number of buyers and foreign press. Specifically, in this edition the catwalk will be attended by around 40 buyers and press representatives from Europe, America, Asia and the Emirates, invited by MBFWMadrid.

Precisely with the aim of facilitating to the participating designers the establishment of commercial relations with the national and international buyers attending, MBFWMadrid opens in this edition a new room for buyers in the Cyberspace, where the collections of the participating designers will be gathered so that they can be seen by professionals. In addition, this space will also be a meeting point and resting place for buyers invited by the organization.

The Samsung EGO shows, on Saturday
New this year, the Samsung EGO fashion shows will open the calendar of this edition of the catwalk in pavilion 14.1 of IFEMA, with the shows of an interesting cast of young creators who will bring their new vision on fashion. Its innovative creations will give way, from Sunday 8th July and until 11th July, to the programme of shows of established designers, which will include, as usual, the big names in Spanish fashion. Agatha Ruiz de la Prada will be responsible for opening the general programme of established designers, with the presentation of their Spring-Summer 2019 collection, on Sunday at 11:00.

Among the novelties of the established calendar of this call, the première of La Condesa is particularly interesting with a show in pavilion 14.1; the return of Roberto Torretta and Menchén Tomás; the show of Pedro del Hierro at IFEMA; the show of Palomo Spain after recently receiving the VOGUE award Who's on Next 2018; the first catwalk presentation of Miguel Marinero's summer textile collection, and the Duarte and Juan Vidal fashion shows at the headquarters of the Community of Madrid. Dolores Cortés, on the other hand, will present her swimwear proposals, as is usual in all summer collections events.

The unique scenarios chosen by some designers for the shows outside of IFEMA-Feria de Madrid deserve a special mention, such as the Royal Botanical Garden chosen by Schlesser; the Arab house, by Pilar Dalbat; Matadero Madrid, by Oteyza; the gymnasium of Mercado de las Ventas, by Shoop; the Museum of Natural Sciences, by Palomo Spain, and the Caleido tower - best known as the fifth tower north of la Castellana -, by Maria Ke Fisherman, among others.

Likewise, MBFWMadrid will have an interesting off programme, which includes, among others, the young designer of menswear, Carlota Barrera; #XRModa exhibition, virtual reality on the catwalks, organized by the British Council and Fundación Telefónica Madrid and the pop-up cooking fashion. Also included in the off of this edition, the talk that will be given by the prestigious journalist Jessica Michault, aimed at the designers participating in the catwalk, on the importance of digitalization in fashion to strengthen the business and the internationalization of its brands, which will take place at the Only You Atocha hotel, one of the official hotels of this event.

Samsung EGO, with the new generation of designers
Samsung EGO will open at this edition the calendar of shows in pavilion 14.1 of IFEMA-Feria de Madrid, with the amazing proposals of nine 9 young creators. One of them, Constanza + Lab, winning emerging firm of the tenth edition of the Samung EGO Innovation Project competition, will be responsible for starting the shows programme on 7th July, with its project that merges fashion and technology in some of its creative phases. The show of Adam Kost, international designer of Mercedes-Benz Prague Fashion Week will close the Samsung EGO calendar of this edition, within the framework of the Mercedes-Benz Fashion Talent prize.

Of the seven designers with a show at this edition of Samsung EGO, three are doing it for the first time - Zap_Buj, Dominnico and Andres Zurru - and there are four repeat visits - Outsiders Division, Jessica Conzen, Euphemio Fernandez and Christian Simmon.

In addition, 15 young creators will present their collections in the Showroom of Samsung EGO, in the Cyberspace of MBFWMadrid, with direct sales to the visiting public.

MBFWMadrid and its commitment to sustainability
In this edition, MBFWMadrid goes one step further in its commitment to Fashion with Sustainability, presenting with the collaboration of its environmental sponsor Ecoembes
its first show made within the parameters of the circular economy, by the designer Juanjo Oliva. The designer, under his Oliva brand, will show the Ecofashion Project by Ecoembes collection on the catwalk, made with fabrics made from recycled materials, mainly plastic bottles (PET).

On the day before the start of this edition of MBFWMadrid, the second edition of the Innovation Fashion Forum will be held, organized by Modaes.es and promoted by IFEMA, through its Momad and Mercedes-Benz Fashion Week events
Madrid. Under the title (Re) Thinking fashion: think differently, do it differently , the meeting will bring together leading executives and experts in the fashion and technology business,
who will analyze the keys of the sector, immersed at the moment in a deep technological transformation, and they will pose the new paradigms, through debates and conferences on innovation in the fashion sector.

Awards for the best Spanish Fashion
As usual, MBFWMadrid will again be, in its July 2018 edition, the framework chosen by major brands such as Mercedes-Benz, L'Oréal Paris and Samsung to reward the new and great values of Spanish fashion. Sponsored by L’Oréal Paris, there will be awards for the best established designer, the best model, as well as the Best Beauty Look. For its part, Mercedes-Benz will choose the most prominent emerging designer with the Mercedes-Benz Fashion Talent award, and Samsung will present the winning project of the tenth edition of the Samsung EGO Innovation Project on the catwalk, opening the Samsung EGO young designers event.

“Maestros de la Costura” ("Masters of Sewing") is looking for participants in MBFWMadrid
During MBFWMadrid July'18, the casting team of "Maestros de la Costura" ("Masters of Sewing"), the tailoring and fashion talent show of Televisión Española, will look for possible contestants for its new edition. The programme will have its own stand in the Cyberspace where its editors will act as 'talent hunters' and will give the opportunity to potential candidates to participate in the casting and thus have a chance to compete in the spot.

Sponsorship
Once again, the next edition of MBFWMadrid will receive vital support from the sponsoring brands. A total of 20 brands have confirmed their attendance at the event. Mercedes-Benz, L’Oréal Paris and Inditex are the main sponsors; Samsung, Iberia, Font Vella, Cîroc, Royal Bliss, sponsors; Facebook/Instagram, Dyson, Only YOU Hotels, IED Madrid, and ESNE, collaborators and Ecoembes as the environmental collaborator for the event. Likewise, Bestway, ESDEN, IED, Lord Wilmore, Anaconda and Xyon Revolution will all be present, the latter providing the shoes for the catwalk hosts and hostesses and the brand of handbags made in Spain Blover - which has exclusively created a leather design that will be worn by the staff and hostesses of MBFWMadrid.

Furthermore, the Fashion TV channel will be this edition's official international television channel.
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IFEMA implements the best WIFI network in Spain

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· The new WIFI system allows up to 64,000 simultaneous connections at present, and will allow up to 100,000 in the future, figures equivalent to double the maximum number of simultaneous users who attend events such as the Mobile World Congress


· The project to revamp the entire WIFI connection infrastructure has involved an investment of €3.4 million, and will allow free access to this network to visitors to the fairs organised by IFEMA


· It is a state-of-the-art facility prepared for high user densities supported by more than 1,100 access points and 2,000 state-of-the-art antennas, covering the entire 230,000 m2 surface area

 

VIDEO: https://youtu.be/4wGDw6vh19s

 

During the summer months, IFEMA has undertaken an ambitious project to refurbish its entire WiFi wireless connection infrastructure, the installation of which is scheduled to end in September. It is a large-scale project with investment totalling €3.4 million, and the finished product is the best WIFI network ever installed in Spain. Its installation has made it possible to provide all of IFEMA's facilities with a state-of-the-art WiFi connection in all areas of commercial use, totalling more than 230,000 square metres. With this, the institution will be able to offer visitors to the fairs that it organises a free connection to the network. It will also be possible to configure a wide range of high-performance premium services for the exhibiting companies that require wireless installations to carry out their business.

 

According to the general director of IFEMA, Eduardo López-Puertas, "the commitment to implementing the best WIFI network that currently exists in Spain has been a priority for IFEMA and a strategic decision in its investment plan to strengthen its positioning through the quality and performance of its services and the experience of its visitors and exhibitors".

 

The installation, which will soon allow connection throughout the site for the more than 3.5 million visitors who attend the Feria de Madrid annually, achieves impressive figures such as more than 1,100 access points and 2,000 antennas installed, or the 90 kilometres of multimode optical fibre and wiring installed. This large-scale infrastructure can support more than 64,000 simultaneous connections at present and up to 100,000 in the future, figures that double the maximum number of concurrent users that currently attend technological events such as the Mobile World Congress.  To achieve this

CISCO technology has been used with Aironet 3800 series access points, which support the most advanced WiFi standard (802.11ac Wave 2 MU-MIMO). This technology allows each connection rate to reach up to 5.2 Gbps, almost 4 times more than through the previous 802.11ac technology.

 

The project has been a significant organisational and logistical challenge, with an investment of more than 16,000 work-hours, carried out within a very limited time-frame. It has required the close involvement of the Information Technology Directorate, along with IFEMA's other technical areas, to make the new installation compatible with all the existing infrastructure, guaranteeing the absence of problems and its perfect operation.

 

IFEMA has allocated a total of €3.4 million for the installation of the new WIFI network, as part of its global investment plan for 2018, which totals €25 million. The project has been developed in parallel with the installation of a high security system to automatically control all the access points to its premises, as well as the new emergency public address system, with an investment of €5 million. Over the next 5 years, IFEMA’s Strategic Plan includes an expected investment of €100 million for the improvement and installation of infrastructure, communications, digitalisation and security.

 More information:

Marta Cacho | IFEMA Communication and Press Manager | mcacho@ifema.es

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IFEMA EXPANDS WITH THE CONSTRUCTION OF A NEW HALL

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One of the four unique building projects that IFEMA has recently held has been the construction of a new Exhibition Hall, , which joins the 12 that make up the Feria de Madrid Exhibition Centre. It was inaugurated in October, expanding IFEMA's space and its ability to accommodate projects.

VIDEO TIME LAPSE: https://goo.gl/8h1Hw9

The new hall was recently inaugurated for the CPhI Worldwide, the world's largest pharmaceutical trade fair, celebrated between 6 and 11 October. The fair will occupy the entire site, in addition to two large marquees built for this large event, which will receive 2,500 companies and 45,000 professionals from around the world during the week.

Features of Hall 5.1

This hall differs from the others that make up the complex. It is designed around a new layout and using materials that differentiate it from the rest, although it has been built to last and with all the equipment required to host all manner of fairs and events.

This new space is located on the esplanade behind Hall 5 and measures 55 x 85 metres. It has 4,675 square metres of floor space, plus 150 square metres of corridors connecting it to Hall 5. It measures seven metres in height at its lowest point, rising to a height of 14 metres at its highest.

Hall 5.1 is also equipped with the greatest possible comforts for this type of facilities, including access ramps for people of reduced mobility.

A total of €2.8 million was earmarked for the construction of Hall 5.1, as part of the 2018 global investment plan, which encompasses a total of €25 million. Over the next 5 years, IFEMA’s Strategic Plan includes an expected investment of €100 million for the improvement and installation of infrastructure, communications, digitalisation and security.

For further information:

Marta Cacho | IFEMA Communications and Press Manager | mcacho@ifema.es

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