Madrid Más Moto reinvents the biking experience
Madrid Más Moto is coming to IFEMA MADRID on 23-26 May 2024 as a new event that gives visitors the chance to enjoy the outstanding atmosphere of the biking universe. It will offer a space for all members of the public, from motorbike fanatics to those who are still unaware that this will become their new passion or the solution to their mobility issues.
From 23-26 May, IFEMA MADRID will host a new event with motorbikes as the stars of the show: Madrid Más Moto. For four days, this brilliant party will bring together the most loyal fans in the biking world, alongside members of the public who are eager to delve into life on two wheels.
As part of this experiential event, Madrid Más Moto will fuse passion for biking with innovation and creativity, with the aim to ensure that all members of the public can experience the biking world first-hand thanks to the presentations of new models, interaction with visitors, and the many activities in which the user experience will be key in terms of promoting the use of motorbikes.
This event, co-organised by IFEMA MADRID and KANDO, aims to evolve the way that motorbikes are presented in today’s society and bring them closer to everyone from “loyal” bikers to new, younger members of the public who see motorbikes as a tool for both leisure and mobility.
This event will also offer interesting content thanks to diverse activities, always keeping motorbikes at the heart, promoting biking culture. Madrid Más Moto will boast a wide range of content, including leisure, gastronomy and music, all of which will be focused on biking culture, complementing the IFEMA MADRID experience.
Retail also forms part of this event, providing new business opportunities between professionals and the general public, as they can see, experience and purchase the latest releases in the biking world.
Madrid Más Moto will take the concept of an event as we know it and transform it into a new way of understanding what an event in the sector on two wheels should really be like.
Madrid Más Moto will take place on 23-26 May in the exhibition centre at IFEMA MADRID. Find out all the information at ifema.es/madrid-mas-moto, and on the official X, Facebook, Instagram, TikTok and YouTube profiles: @MadridMasMoto.