VIVE LA MOTO, THE BIG MOTORCYCLE TRADE SHOW, IS COMING BACK TO MADRID

This new project will be one of the big new events in the IFEMA calendar for next year, and undoubtedly the most anticipated by motorbike fans. The Motorbike Trade Show has not been held in Madrid since 2007. It returns to the capital in the context of a market recovery, with excellent expectations in terms of success and participation. This annual event will be held in Madrid in even years and in Barcelona in odd years.
For this new edition, IFEMA has already reserved more than 16,000 square metres of exhibition space in hall 12 and in the area connecting to hall 14 at Feria de Madrid. Both spaces are capable of hosting a major commercial exhibition full of the latest from brands, as well as a space for activities, demonstrations and trials for the public.
This announcement kicks off the marketing of the event, which is backed by ANESDOR, enabling it to meet its goal of maximum industry representation. The main brands that make up ANESDOR have already confirmed their presence at Vive la Moto. In this regard, the activities, product presentations and the presence of major brands will be the event's main attraction. Vive la Moto will be the go-to event for the sector and expects to welcome a large number of visitors from all over Spain.
A growing sector
Vive la Moto, Madrid's Big Motorbike Trade Show, comes at a key time in the motorcycle industry, which grew by 16.1 por ciento and saw 171,304 units registered in 2016.
José María Riaño, the general secretary of ANESDOR, said that "the consolidation of growth in the sector has allowed big trade fairs to come back to Spain, along with the support of brands and motorcycle manufacturers for these types of events". In this regard, Riaño explained that "this trade show is emerging as the go-to event for motorbike fans and industry brands and professionals in Spain".
It has been ten years since IFEMA held its last Motorcycle Trade Show, which had a special following since its inception, with spectacular attendance numbers and a high degree of visitor loyalty. The news of its return to Madrid, one of the main markets in Spain and the most active in terms of promoting sustainable mobility, has aroused major interest in the motorbike industry, which has always seen the event as a key element for positioning and stimulating trade.
About IFEMA-Feria de Madrid
The leading trade fair organiser in Spain and one of the most important in Europe, with over three and a half decades of experience and a portfolio of 80 annual specialist trade fairs in the main economic sectors, as well as events for the general public. Its facilities at Feria de Madrid, the epicentre of the Iberian Peninsula, with one-of-a-kind international connections, boasts 200,000 square metres of exhibition space and receives over 2.9 million visitors from around the world each year.
About ANESDOR

ANESDOR is the organisation that represents motorcycle industry businesses in Spain. Founded in 1954, it is the country's oldest automotive industry association.

ANESDOR represents over 96 por ciento of the motorbike market: 43 companies (manufacturers and importers of motorbikes, mopeds, trikes, quad bikes, the auxiliary and aftermarket industry), which market 91 different brands.

The organisation looks out for the interests of the motorbike sector's industrial and commercial fabric before public and private administrations and institutions, both nationally and internationally, and before the general public.

In this regard, ANESDOR participates in drawing up national and European guidelines and mobility plans which affect the sector in areas like standardisation of category L vehicles, environmental legislation, and road safety.

ANESDOR is a member of ACEM, the European Association of Motorcycle Manufacturers, and IMMA, the International Motorcycle Manufacturers Association.

More information
Marta Cacho, Head of media relations at IFEMA
mcacho@ifema.es
Tamara Raposo, ANDESDOR press manager
traposo@anesdor.com