You can now become an exhibitor at Fruit Attraction, the key event in the sector.
Fruit Attraction: the essential event for the fruit and vegetable sector
Fruit Attraction, the big event for the fruit and vegetable sector.
From the 30th of September to the 2nd of October, Madrid will become the world's epicentre for operators, retailers and professionals looking to grow, network and transform their business strategies.
Fruit Attraction is the place where international supply and demand meet at the key moment for planning campaigns and opening doors to new markets.
Under the premises of marketing, innovation, quality and knowledge, Fruit Attraction 2025 is presented as the main promotional tool for the fruit and vegetable sector, with the aim of boosting international commercial activity and promoting training and interaction between professionals throughout the value chain.
Don't miss the event that will determine the future of the fruit and vegetable sector. Fruit Attraction 2025: the time, place and global connection you need to take your business to the next level.
2025 Novelties
New distribution of halls and sectorisation by geographical area
Fruit Attraction grows with the incorporation of halls 12 and 14; thus increasing the size of the fair and improving the organisation and flow of visitors to offer a more comfortable, accessible and enriching experience for all participants.
Areas
Fresh Produce
The world's epicentre for fresh produce trading
Auxiliary industry
The entire value chain of the fruit and vegetable sector meets at Fruit Attraction
Innova & Tech
Innovation is at the forefront with the latest developments in agricultural research and technology.
Fresh Food Logistics
Companies that solve the supply chain of cold transport and logistics of perishable products.
Open calls only for exhibitors
Fruit Next Forums
At the Fruit Next Forums, you can present your work to a professional and specialised audience, generating conversation, inspiration and networking.
Deadline: 27 August 2025
Innovation Hub Awards
Submit your most innovative product or service and stand out from the industry leaders.
Deadline: 27 August 2025
Guest importing countries
This year's Guest importing countries are: Mexico and Malaysia
FRESH&STAR star product
At this edition of Fruit Attraction, the main protagonist will be the tomato. Throughout the fair, there will be various activities designed to highlight its exceptional quality, unique flavour and incredible versatility.
This was Fruit Attraction 2024
You may be interested in
24/03/26
to
26/03/26
Fruit Attraction Sao Paulo
Coming soon
Meat Attraction
06/11/25
to
08/11/25
Expo Sagris