Fruit Attraction Sao Paulo: The international meeting point for the fruit and vegetable sector in Brazil

Following fifteen successful editions, Fruit Attraction, one of the world’s leading references for the marketing of fruit and vegetables, organised by IFEMA MADRID and FEPEX, is now facing its internationalisation process as a global benchmark brand with a view to Latin America.

Organized by IFEMA MADRID and FIERA MILANO BRAZIL, Fruit Attraction Sao Paulo will hold its inaugural event from march 25 to 27, 2024, at the Brazilian venue São Paulo Expo & Convention Centre where it will bring together the entire fruit and vegetable community.

Don’t miss it!

Why exhibit at Fruit Attraction Sao Paulo?


Be part of the meeting for professionals of the Fruit and Vegetables sector in Sao Paulo

Open your market

Generate new opportunities for expansion and internationalisation

Exchange knowledge

Present your new products and learn about the latest trends in the sector

Boost your brand

Strengthen your brand positioning and take advantage of media coverage

Fruit Attraction Sao Paulo areas

An event designed to boost business opportunities and contacts

Visitor profile

  • Wholesale and retail distributors
  • Importers
  • CEASAS or wholesale markets
  • Supermarket chains
  • Hotels and restaurants
  • Producers
  • Re-exporters
  • Packaging and handling
  • Transport and logistics

BRAZIL, the best market to grow your business

  • It is the largest market in Latin America, with more than 212 million people.
  • It is the largest producer in the region and the third largest in the world, with more than 40 million tons of fruit and vegetables in annual production.
  • Agriculture in general accounts for 25% of BRAZIL’s GDP.
  • When it comes to exports, fruits and vegetables represent 35% of the total value generated by the international sale of these goods throughout the LATAM region.
  • Brazil is the leader in LATAM in the production of oranges, bananas, grapes, apples, citrus fruits, pineapple and corn.
Rodapé Fruit Cidade de São PauloObservatório Gastronomia cidade de São PauloPrograma Sampa Rural Ministério do Desenvolvimento, Indústria, Comércio e ServiçosapexBrasil SUAPE Governo do Maranhão Governo do Estado Bahia SP NEGOCIOS Globorual Universo Agro Agro Papo Fruit Today Magazine SAPE ABIMAQ SEDAP Negócio Rural AgriBrasilis Notícias Agrícolas Toda Fruta Ministério de Agricultura Feiras & Negócios Aenverde Diário Agrícola | AgroPlanning Avobook ABRAFRURAS A LAVOURA HIGIENE ALIMENTAR DA FRUTA CAMPO & NEGÓCIOS INFORETAIL Sucesso no Campo Poland Fruits Corriere Ortofrutticolo Food News Latam Ifema Madrid AD Turismo ufi member são paulo expo Portal do agronégocio ubrafe cipa fiera milano visite sao paulo Turismo Responsável