Fruit Attraction: The meeting place for fruit and vegetable professionals from around the world
Fruit Attraction, the leading international trade show for the fruit and vegetable sector, will be held at IFEMA MADRID from October 6 to 8, 2026, consolidating its position as the key meeting point for the global marketing of fruit and vegetables. This event brings together the entire value chain to boost exports, generate business, and showcase the latest innovations on the market.
For three days, professionals and companies will have access to unique networking opportunities, specialized content, and trends that shape the future of the sector. Fruit Attraction is the essential event for connecting with the fruit and vegetable world in the heart of Madrid.
What you will find at Fruit Attraction
- Global business: Key platform for fruit and vegetable distribution and international campaign planning.
- Innovation: Presentation of new developments at the Innovation Hub and Innovation Hub Awards.
- Diversity: Fresh Produce, Auxiliary Industry, Fresh Food Logistics, and Innova&Tech (Biotech and Smart Agro) areas.
- Knowledge: Technical conferences, forums, and show cooking with industry experts.
- Inspiration: Ideas and solutions to drive business growth.
- Connection: In-person and digital networking with Liveconnect and opportunities in new markets.
Why should you visit Fruit Attraction?
Expand your network
Discover new suppliers and customers, strengthen existing business relationships and maximize business opportunities.
Explore its wide range
Evaluate and personally verify the characteristics of the products and services offered by the main brands in the sector.
New business opportunities
Build and generate new commercial relationships: Initiate, continue or close purchase processes and orders in Fruit Attraction.
Latest market trends
Fruit Attraction focuses on content that drives development, promoting sustainability and innovation in the industry.
Discover the essence of the industry
