Innovation Hub

New apple variety adapted to hot climates. Bred within the Hot Climate Partnership, a breeding programme of the Catalan Agrifood and Technology Research Institute, the New Zealand Plant and Food Research Institute and Fruitfutur. A variety specifically bred to grow in hot conditions and produce a deliciously light crisp apple, with bright red skin and a rounded sweet fresh flavour.

STAND 5B04

The ideal tool for fruit growers!
Viewer, is a cuttng-edge camera monitoring system helping fruit growers to forecast yield, measure productivity and health status with high precision.
Easy to mount and operate, Viewer provides tree-level data on each pass, empowering growers to monitor their crops with ease, detect problems or low productivity zones. Real-time mapping of foliage and fruit load variabilities is now possible thanks to sprayer-Viewer VRA technology, delivering 40% cut in chemical

STAND 5B18B

Pallet Sure is a reusable system that eliminates the use of plastic film and strapping in the transport of goods. To provide innovative elements that improve efficiency in the logistics sector, promoting environmental sustainability. To be the global benchmark in the transformation of logistics fastening systems.

STAND 4A28A

The Anecoop Sustainability Observatory is a strategic tool, exclusively for Anecoop member companies and cooperatives, to enhance sustainability through real data. It allows cooperatives and companies to measure their impact, adapt to regulations and make better decisions. Through training, data science and innovation, it turns sustainability into a concrete way to improve efficiency, competitiveness, and the social and environmental value of the sector.

STAND 5D02-5D04

Kiplant Endofit is an innovative biofertilizer developed from the unique strain Bacillus velezensis BS36 through omics technologies. Its next-generation formulation protects bacterial stability and enhances its endophytic action, enabling rapid migration into the plant. It strengthens natural defenses, balances the microbiome and soil biodiversity, boosts productivity, and reduces residues, chemical inputs, and carbon footprint.

STAND 7C25

ATAMI – Naturally Innovating: plant nutrition for more sustainable agriculture.

Atami presents VGN at Fruit Attraction 2025, 100% organic liquid fertilisers certified for organic farming. The line includes base fertilisers, a flowering enhancer and a calcium and magnesium supplement. With different proportions of macronutrients, it allows nutrition to be adjusted to each stage of the crop.

VGN responds to the major challenge facing the sector: to produce more and better, with less impact.

STAND 10B23

Etched Earthcycle delivers sustainable impact and shelf appeal. Made from renewable, FSC®-certified materials, it’s OK Home Compost certified, recyclable, and PPWR-compliant. Etched visuals and QR/barcodes enhance brand recognition and traceability. Retailers gain standout packaging that drives sales, while consumers enjoy a premium, natural look that aligns with their eco-conscious values.

STAND 10A22

CoolEarthCoin (CEC) is a currency created by Cool Zero CO₂ that represents CO₂ reduction through regenerative agriculture.
For every fruit pack purchased under this model, the consumer receives 1 CEC, equivalent to 50 kg of CO₂ removed from the atmosphere.
Additionally, once you collect 20 CECs, you will receive a certified Carbon Credit. With this Credit, you can either contribute to reducing CO₂ emissions on the planet and become ZERO, or redeem it for money — the choice is yours.

STAND 3A12

Divino SecureFresh is an innovative packaging for vine cherry tomatoes, featuring a unique closure system, never before seen in fresh produce packaging, more common in parcel delivery. It offers a double closure: a security seal ensuring the product remains untouched until the consumer opens it, and a second closure that allows resealing as many times as needed, preserving freshness and reducing waste. Made from 100% sustainable cardboard and cellulose film.

STAND 7B13

FUNGIX is a natural broad-spectrum fungistatic that strengthens plants’ defenses against fungi without altering their physiological balance. With selected plant extracts that act synergistically in a multi-site manner, FUNGIX blocks phases of the fungal cycle and protects against downy mildew, botrytis, and powdery mildew. In addition, it reduces resistance, activates natural defenses, and improves stress tolerance, providing safe, effective, and sustainable control.

STAND 10F23

Flair S1™ is a new plant-based formula designed to accompany our Extend and Protect products to give citrus packers an all-in-one solution improving shelf-life, quality and appearance. In commercial trials, Flair S1 consistently outperformed legacy wax formulations and resins, providing packers with more efficient and reliable results.

STAND 3B21

Nemeton, where sustainability meets great flavor:
• Up to 23% lower CO₂ footprint vs. standard varieties
• Up to 30% savings in labor costs
• Excellent fruit quality and taste with a satisfying crunch
• Long shelf life reduces waste and supply chain losses
• A clear step toward more efficient and responsible agriculture

STAND 7A35

Technical description and degree of innovation
The LaserWeeder G2-600-9 is an autonomous robotic system that integrates:
*Advanced vision artificial intelligence for the selective identification of weeds among horticultural crops.
*High-precision diode laser technology, capable of eliminating weeds without physical contact or the use of herbicides.
*Efficient operational capacity, with 99% effectiveness in eliminating weeds within 72 hours.

STAND 9D01

NUTRINO® PRO : Controlled release nitrogen, with specially selected biostimulants for sustainable productivity. NUTRINO® PRO is a slow release nitrogen preparation containing magnesium and sulphur, plus a supplement of R100 biostimulants and pidolic acid, specially designed with the most innovative technologies for crop management where UFN reduction is needed.
-UFN reduction
-Carbon footprint reduction
-Low CO2 emissions
-6 Times more effective than traditional nitrogen
-Nutrient use efficiency
-Patented biostimulant

STAND 8B25A

Its special formulation acts through three forms of action, specifically selected to combine the plant's natural physiological processes with external protection factors (physical barrier).
- Post frost crop activation
- Frost protection
- Organic farming
- 1 Application 24/72 H
- Down to -5 Degrees*.
- High crop yield / More sustainability

STAND 8B25A

Cardboard tray fully compatible with existing thermo-sealing machines. Compatible with PET, PE, and even cellulose film. Reduces up to 100% of plastic compared to traditional PET trays. Synergy is ideal for a wide range of fruit and vegetable products. Its versatile, functional design is the perfect alternative to plastic, preserving freshness, flavor, quality, and presentation at the point of sale.

STAND 7A33

Plant biostimulant registered in Europe with unique SULTECH technology and selected amino acids, enriched with plant extracts. Enhances crop quality and size, increases yield in the final growth stages, and helps crops recover from stress or nutritional deficiencies.

STAND 6A16

Rubens es un escáner portátil no destructivo que, integrado con la plataforma digital FreshCloud™, permite evaluar en tiempo real la madurez y calidad de la fruta. Mide Brix, firmeza y almidón, optimizando decisiones desde el campo hasta el almacén. Su tecnología mejora la eficiencia, reduce desperdicios y facilita un control preciso en toda la cadena de valor hortofrutícola.

STAND 3D26

It is a highly assimilable potassium fertilizer solution with zinc that, in addition to correcting deficiencies in crops, its enzymatic formulation using K10 technology activates certain metabolic pathways that help maintain high crop resistance.
Due to its stabilised formula, it is suitable for incorporation into mixtures with various other products and applications using low-volume drones.

STAND 7A25

Altinco’s new insecticide, now also authorized for the control of pear psyllid.
Triple insecticidal action: suffocates the pest, degrades its exoskeleton, and prevents its proliferation, while also eliminating the honeydew it produces. Stands out for its high efficacy at low doses (200 cc/hl), proven in trials in Spain and Italy with control rates of up to 100% of the pest. Residue-free, biodegradable, and certified for organic farming.

STAND 6C17

A SaaS platform that automatically processes and analyzes price lists in the fresh produce (FGF) sector, forecast & benchmark.

IDP (procesamiento inteligente de documentos):
Nuestra tecnología específica para productos frescos (FGF) que reconoce, interpreta y estructura automáticamente los datos de las listas de precios, diseñada para gestionar la gran variedad de formatos, terminología y abreviaturas del sector.

Forecast Pro:
Un modelo de predicción de IA específico para el sector que pronostica las tendencias de precios con gran precisión, aprovechando los datos históricos y los patrones del mercado.

Motor de referencia:
Un módulo que utiliza datos confidenciales y anónimos de la comunidad para comparar el rendimiento del mercado.

STAND 4B02A

Orth is an AI-powered agronomist that provides personalised, plot-specific information via web and mobile apps. By combining advanced language models with satellite and climate data, it acts as a 24/7 advisor, supporting decisions on irrigation, fertigation and pest control. From small farmers to large estates, Orth promotes more precise, sustainable and profitable agriculture, improving yields and reducing waste.

STAND 5D12

Millenium Box is a 100% corrugated cardboard tray specially designed to meet the logistical demands of transporting and palletizing fruit and vegetables. Its improved roofs prevent detachment and breakage during handling, its superior rigidity at the ends helps protect the food throughout the supply chain, and its ultra-tough snap-on tabs ensure stability when stacked.

STAND 10F26A

Desarrollado por y para productores de banana, FARMS es una solución digital innovadora que permite aplicar la agricultura de precisión a la producción de banano y plátano. Aborda desafíos clave como los rendimientos, los costos, el control de enfermedades y la previsión de cosechas. Con una precisión a nivel intra-parcela, los datos geolocalizados se capturan directamente desde el racimo hasta la caja, mediante dispositivos móviles, lo que permite tomar decisiones informadas en tiempo real.

STAND 10D06

DemetrIA is the only platform in Spain that downloads and organises official agricultural data using just the national ID number. It brings together farmers, agronomists, cooperatives, distributors, machinery and ERP systems in a single ecosystem, assisted by AI to interpret delivery notes, calculate dosages and ensure compliance with regulations on plant protection products and fertilisers, preparing the sector for the digital requirements coming into force in 2026.

STAND 5C16

E-Secure Box for fruit and vegetables is a 100% corrugated cardboard box specially designed for home delivery of fruit and vegetables. This packaging features security tabs that prevent it from being opened until it reaches its destination and ventilation holes that keep the food in perfect condition. In addition, its reinforced structure protects the merchandise from any impact or deformation during transport.

STAND 3C24

Millenium Box is a 100% corrugated cardboard tray specially designed to meet the logistical demands of transporting and palletizing fruit and vegetables. Its improved roofs prevent detachment and breakage during handling, its superior rigidity at the ends helps protect the food throughout the supply chain, and its ultra-tough snap-on tabs ensure stability when stacked.

STAND 3C24

ARA is an AI-powered sprayer delivering plant-by-plant precision. Its unique Broccoli algorithm ensures unmatched selectivity: -95% herbicide use in weeding, -85 to -35% fungicide and insecticide use depending on crop stage, and greater flexibility than hooded sprayers with adjustable safety zones (0–8 cm). This opens the possiblility to use non-selective herbicides in Broccoli where Farmers often face a lack of selective molecules. A true revolution in broccoli cultivation.

STAND 5D12A

Nergetic Complete NSAFE® is Fertiberia Tech’s most advanced line of granular fertilizers in terms of nutrient use efficiency and sustainability, incorporating two disruptive and market-unique technologies: C-PRO technology and the new NSAFE® nitrification bio-inhibitor, now available in three NPK balances for base fertilization of all crops.

STAND 5C11

Fertibersol Nitro SDCD 34.5% is Fertiberia's new 34.5% soluble ammonium nitrate with protected nitrogen. Due to its high purity and extremely high solubility, this product is ideal for the transition to more sustainable fertigation and hydroponics, as it allows for a more rational use of resources by making crops more efficient in their use of nutrients.

STAND 5C11

A product designed to eliminate ethylene in storage and transportation environments for fruits, vegetables, and flowers, helping to extend their shelf life and freshness. It is an innovative solution developed to meet market needs with new and improved technology, ensuring effective ethylene control throughout the supply chain.

STAND 12C01

Smart Sense is a sensitive and self-regulating detection system for inter-row cultivators that automatically adapts to soil conditions, crop morphology, and plant spacing. It features an in-house developed servo motor and a programmable ECU that enable real-time self-adjustment, delivering greater precision, increased working speed, and sustainability by reducing herbicide use and optimizing natural resources.

STAND 7D20

StimBlue+ Grapes represents a new generation of seaweed biostimulants designed for vineyards impacted by climate change, facing drought stress. Formulated from cultivated Macrocystis pyrifera and organic fulvic acid, it enhances vine resilience, yield, and grape quality while regenerating soils and boosting microbial activity. Highly soluble, traceable, and suitable for both organic and conventional farming, it bridges ocean and land, delivering sustainable performance for modern viticulture.

STAND 10A35

Mpact’s Column Lock is a paper-based solution designed to improve export pallet stability and carton compression strength. Delivered flat and folded by the customer, these interconnecting corrugated pegs binds carton layers—enhancing pallet stability, reducing damage, and withstanding rough handling during long-haul transport. This solution was successfully trialed and commercially rolled out in 2025.

STAND 14C14A

Compact system specially designed to discard defective blueberries and sort by color, soft, defects and sizes.
Through the use of vision technologies, it is an ideal equipment to reduce labor and automate manual blueberry sorting, optimizing packing or repacking activities.

STAND 10C25

PlantVoice® is the smart graft designed to monitor and assess the health of fruit plants. We are revolutionizing precision agriculture with a patented, bio-compatible sensor that captures the real-time “voice” of the plant from within its trunk. Installed directly into the plant, the device continuously monitors sap flow, salinity, and other physiological signals, providing a plant’s internal status like a human electrocardiogram.

STAND 5E15B

At The Climate Box, we are launching The Frost Box and The Chill Box, a new family of hyperlocal forecasting solutions. The Frost Box anticipates frost events across the farm’s different microclimatic zones, enabling frost control measures to reduce losses, while The Chill Box provides a microclimatic diagnosis of accumulated chill hours during the season and forecasts their evolution over the following week—key for more efficient agricultural planning.

STAND 5E30

BOOMBITES™ grapes are the first seedless black grapes with a deep red flesh.

STAND 8A27

Driscoll’s Sweetest Batch™ blueberries and blackberries mark the launch of our premium line, dedicated to delivering an exceptionally sweet and elevated flavour experience. Grown from proprietary varieties selected for their unique sweetness and flavour, these berries set a new standard in indulgencing berry consumers. Introduced in early 2025, they’re available in recyclable paper packs—where taste meets thoughtful innovation.

STAND 10F12

Summer Cool, the resilient and flavorful evolution of Yellow Cherry Round:
With the rise of ToBRFV, tomatoes around the world began losing their flavor, leaving consumers disappointed. But Hazera refused to let taste fade away. Building on its successful variety long known for its excellent sweet taste, Hazera introduced Summer Cool, a breakthrough that preserves the traditional, refreshing flavor people cherish. Summer Cool stands as proof that true innovation means safeguarding both resilience

STAND 7A35

Tribelli® Seedless: hassle-free flavour.
Enjoy Tribelli®’s signature sweetness—now without seeds. Ready to eat, no cutting or prep needed, Tribelli® Seedless peppers are perfect for healthy snacks, meal kits and fresh dishes thanks to their exceptional taste, high vitamin and antioxidant content, and unbeatable convenience. An innovative product designed to elevate the consumer experience and reduce waste.

“Berry Easter” embodies the perfect blend of taste, health, and sustainability, making it an ideal choice for those looking to celebrate Easter with a delicious, yet responsible option.
Packed with antioxidants, vitamin and natural sweetness, blueberries provide a guiltfree indulgence compared to chocolate eggs.
More than just a festive delight, “Berry Easter” reflects Hortifrut's commitment to sustainability with its 100% plastic-free packaging.

STAND 9E10

MuñozVal Purple Carrot revives one of the carrot’s original colours. Its deep hue comes from anthocyanins, natural pigments of strong scientific interest. Its visual and organoleptic differentiation makes it a true “superfood” aligned with health, wellness and sustainability trends. An innovative, versatile and locally grown product, developed with scientific collaboration and designed for both retail and industry.

STAND 3C07A

Pack tray of baby potatoes with Mediterranean herbs and olive oil. Net weight: 310 grams. Convenient packaging, suitable for microwave and Airfryer.

STAND 10F06

The world’s first oriental-style tomato that combines a thin, crisp skin with a juicy interior rich in green gel — a jelly-like substance packed with glutamic acid. The perfect balance of acidity and sweetness delivers a unique sensory experience. An umami flavor explosion born in Japan.

STAND 9D26

A new range of fresh and natural spreads never seen before, inviting us to bring flavors from other parts of the world such as Japan, Syria, Lebanon... to our tables, or to export the flavor of Spain abroad.

STAND 3C02

PAN BAO DIQUESÍ is an innovative product that includes everything you need to enjoy a fresh and flavorful recipe anytime, anywhere.
Soft and fluffy Bao Bun, ready to be filled with tender pulled pork, a mix of crisp vegetables, and a rich cheddar sauce, transforms this salad bowl into DiqueSí’s most street food-inspired creation.
A modern salad in a convenient format, perfectly aligned with today’s evolving consumer trends.

STAND 9C03

More than just a tasty salad!
Veggie Power was designed and developed to offer the best combination of leaves with nutrients such as Vitamin C and Folate, which help support the immune system.
A special selection of lamb’s lettuce and baby pea leaves, red lettuce and wild rocket.
Folate and Vitamin C contribute to the normal function of the immune system. Vitamin C contributes to the protection of cells from oxidative stress. 

STAND 8C10

Veggie Balance Salad 100g
For everyday balance, Veggie Balance is more than just a salad – it’s a small gesture of well-being, designed to nurture both body and mind.
A special selection combining baby spinach, chard, green lettuce, red lettuce and pak choi.
Potassium contributes to the normal functioning of the nervous system. Folate contributes to normal psychological function and to the reduction of tiredness and fatigue. 

STAND 8C10

Sweetloom, the world’s first purple heirloom tomato, features a purple-black colour, elegant flat sliceable shape, firm texture, and fruits of 220–240 g. Its naturally sweet, well-balanced, complex flavour makes it ideal for retail and foodservice, alone or in mixes. ToBRFV-resistant, available from organic GSPP seeds, winner of the 2025 Superior Award, with strong global demand across more than four continents.

STAND 9E30