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The 16th edition of Fruit Attraction was successfully held from 8 to 10 October, achieving an all-time record with the attendance of 117,370 professionals from 145 countries, representing a 13% increase on the previous year. With 2,201 exhibitors from 59 countries and an occupancy of 70,254 m², the fair reaffirmed Madrid as the world capital of the fruit and vegetable sector and Fruit Attraction as a key tool for global trade.
National participation represented 55% of the surface area, with Andalusia standing out as the region with the most exhibitors, followed by the Valencian Community, Murcia, Madrid and Catalonia. Internationally, 45% of the space was occupied by exhibitors from 59 countries, with an increase of 22.5% in surface area. The Fresh Produce, Fresh Food Logistics and Innova&Tech areas stood out as pillars of innovation and development in the sector, with an emphasis on sustainability and advanced technology. It is worth noting that this edition marked the debut of the Innova&Tech area, dedicated exclusively to innovation, research and technological development.
The quality of the international visitors, who grew by 24% and accounted for 49% of the total, was highly valued. The largest numbers came from Europe, with Italy, France, the Netherlands and Germany leading the way, as well as countries such as Peru, Morocco and South Africa. The International Guest Programme attracted 700 strategic buyers from 70 countries, with China and Saudi Arabia as the main guest countries.
The avocado was the main protagonist, with activities such as the Global Avocado Congress, which brought together 400 professionals, and other initiatives around this superfood. The Innovation Hub Awards were also held, recognising leading companies in innovation, technology and sustainability. For the first time, the Best Stand Awards were also presented, highlighting the exhibitors with the most creative and effective designs representing the sector.
Fruit Attraction 2024 confirmed its position as the benchmark platform for the global expansion and marketing of the fruit and vegetable sector.