Fruit Attraction 2022 held its 14th edition with the participation of 89,535 professionals from 137 countries, the largest gathering of all its history.
Organized by IFEMA MADRID and FEPEX, Fruit Attraction 2022 was held from 4 to 6 October and had for the first time with Andalusia as Guest Region. It also recorded the participation of 1,740 exhibitors from 57 countries, and an occupation of more than 58,300 net square meters of fruit and vegetable supply spread over 8 pavilions of the enclosure.
This represents a 42% growth in surface area compared to the 2021 edition, and 4% compared to 2019, before the pandemic.
Figures that have turned Madrid into the world fruit and vegetable capital in addition to ratifying Fruit Attraction as a key instrument for a global fruit and vegetable marketing with the capacity to promote world exports of the sector.
Knowledge and innovation centre for the sector
Once again, Fruit Attraction 2022 recognised innovation and entrepreneurship with the Innovation Hub Awards.
From a total of 48 nominations, 15 fruit and vegetable products and services were selected as finalists by a professional jury, under the criteria of applicability, innovation, environmental sustainability and value proposition of social situation.
The winning products were chosen during a final ceremony of the Innovation Hub 2022 Awards, obtaining recognition for the best project in the three proposed categories, Fresh Produce, F&V Industry and Sustainability Actions and Engagement.
The aim of this space at Fruit Attraction is to promote the innovation and gastronomic interpretation of fruit and vegetable products in order to raise awareness of the culinary opportunities and gastronomic innovation, quality, variety and versatility of the products.
Biofruit Congress, the 5th international conference on organic demand and sustainable supply
Biofruit Congress, organised by Eurofresh and Fruit Attraction, held its fifth edition in 2022, after the success of its previous editions, and was the place where European retail buyers together with international institutions discussed the best strategies to boost the organic market phenomenon worldwide.
II Fruit Attraction Podcast Contest: Stories of #Agroinspiration 2022
Discover all the #Agroinspiration stories of our participants and meet the winner and the participants.
During the three days of Fruit Attraction 2022, we interviewed leading professionals in the fruit and vegetable sector with Begoña Jiménez from FEPEX.