Tomatoes: Star Product at Fruit Attraction 2025
The most universal ingredient in Mediterranean cuisine will be the star of the 17th edition of Fruit Attraction. Three days full of unique experiences to discover, taste and celebrate the greatness of tomatoes.
This initiative is promoted by FEPEX and IFEMA, together with producers, marketers and leading companies in the sector, to highlight the work of the thousands of families who make Spanish tomatoes an international benchmark.
Why tomatoes?
They are the king of salads, the ambassador of the Mediterranean diet and a fresh, natural, sustainable and healthy product that is enjoyed in millions of homes around the world.
- They account for 24% of fresh vegetable consumption in Spain.
- They conquer Europe with 675,000 tonnes exported per year.
- Rich in antioxidants, vitamins and flavour: an essential food.
Live the experience
Madrid will be the tomato capital of the world.
- Tastings of all varieties.
- Live cooking with renowned chefs.
- Greenhouse garden to learn about cultivation up close.
- International forums and debates on the future of the sector.
- Tomato 2025 Awards to recognise the major players.
- PhoTomato Call, the most fun spots to take photos, share them on social media and take home a unique souvenir.