Fruit Attraction is an instrument at the service of the commercial revitalisation of the international fruit and vegetable sector. For that reason, Fruit Attraction has the ability to support and contribute to this process of sales hybridisation by providing tools that facilitate relational transformation.
There are certain irreplaceable advantages to face-to-face contacts, but Fruit Attraction LIVEConnect is strengthening and complementing them with new functionalities lacking in the in-person events. Face-to-face and remote interactions are not the same, but they can complement, strengthen and reinforce each other. Each user must be able to get the most from this new platform.