Fruit Attraction presents the Best Stand Awards at its 18th edition
Fruit Attraction, organised by IFEMA MADRID and FEPEX, today delivered its Best Stand 2026 Awards, an initiative sponsored by WAH that recognises the creativity, innovation and commitment to sustainability of the companies taking part in the trade fair.
Following the evaluation carried out by the jury, comprising highly respected professionals from the fields of design, architecture, gastronomy, communications and the trade fair sector, the winners of this year’s edition were announced.
In the Best Design category, the winner was CULTIVAR, whose exhibition space stood out for the quality of its architectural and visual design. The other finalists in this category were Herbex and Fortini Group.
The Most Original Stand award went to Cuna de Platero, in recognition of a design that successfully combined creativity, brand identity and visual impact. Furthermore, Fontestad and Patatas Lázaro were named as finalists.
For its part, Veganic received the award in the Most Sustainable Stand category, thanks to a stand designed in accordance with criteria of sustainability and environmental responsibility. The other two finalists were Semillas Fitó and Smurfit Westrock.
The jury was made up of Romina Barbieri Petrelli -Ro Barbieri Architecture Studio-; Felipe Medina -Technical Secretary General at ASEDAS-; Rodrigo de la Calle -chef-; Esther Sánchez Lastra -ESL Interior Design-; Sofía Alonso -IFEMA MADRID Trade Fair Design-; Daniel del Toro -chef and gastronomic communicator-; Santiago Quiroga, -Quality, Sustainability and Compliance Director at IFEMA MADRID-; Joana Gutiérrez -Quality and Sustainability Manager at IFEMA MADRID-; and Luis B. Martín -Technical Director at FEPEX-.
With these awards, Fruit Attraction reinforces its commitment to promoting innovation, design and sustainability as key elements in the industry’s development and in enhancing the experience of the professionals who visit the trade fair.