Fruit TV

Over the three days of Fruit Attraction 2026, we will be conducting interviews with leading professionals from the fruit and vegetable sector, hosted by Begoña Jiménez, a representative of FEPEX (Spanish Federation of Associations of Exporters of Fruit, Vegetables, Flowers and Live Plants).

We will gather insights from experts, producers, exporters and representatives of key organisations within the sector, who will share their views on the main challenges, emerging trends and opportunities for growth in both domestic and international markets. These interviews will highlight the dynamism, innovation and global reach of the fruit and vegetable industry, as well as the strategic role of Fruit Attraction as a meeting point for strengthening commercial relationships and generating new synergies.