What is Flower&Garden Attraction?

header image

What is Flower&Garden Attraction?

Flower&Garden Attraction is the BOUTIQUE EVENT for flower, plant and garden care products production and marketing companies wishing to reach the organized European distribution and retail channel

Flower&Garden Attraction is the flower and plant industry event, positioning and showcasing our offer and the quality and diversity of our produce and suppliers to the dedicated international distribution chain.

Co-organised by FEPEX and Ifema, Flower&Garden Attraction is presented under a new format of an Experiential ShowRoom, as the Industry´s proposal of developing  a major European trade event to market flower, plants and garden care products.

A real garden immersion experience!


Focus on avant-garde issues:

  • The revolutionary new retail model and e-commerce.
  • The great challenges for the European flower and plant distribution channels
  • Logistics management
  • New strategies to promote purchases at point of sales
  • Strengthening of new models and commercial opportunities

Flower&Garden will be complemented by a significant number of dedicated technical conferences with international  key speakers.


  • Garden centres
  • DIY’s and decor operators
  • Importers and wholesalers
  • Franchises and retail groups
  • Supermarket chains