What is Flower&Garden Attraction?

Flower&Garden Attraction background header

What is Flower&Garden Attraction?

Flower&Garden Attraction is the BOUTIQUE EVENT for flower, plant and garden care products production and marketing companies wishing to reach the organized European distribution and retail channel

Flower&Garden Attraction is the flower and plant industry event, positioning and showcasing our offer and the quality and diversity of our produce and suppliers to the dedicated international distribution chain.

Co-organised by FEPEX and Ifema, Flower&Garden Attraction is presented under a new format of an Experiential ShowRoom, as the Industry´s proposal of developing  a major European trade event to market flower, plants and garden care products.

A real garden immersion experience!


Focus on avant-garde issues:

  • The revolutionary new retail model and e-commerce.
  • The great challenges for the European flower and plant distribution channels
  • Logistics management
  • New strategies to promote purchases at point of sales
  • Strengthening of new models and commercial opportunities

Flower&Garden will be complemented by a significant number of dedicated technical conferences with international  key speakers.


  • Garden centres
  • DIY’s and decor operators
  • Importers and wholesalers
  • Franchises and retail groups
  • Supermarket chains

Why visit?

  • To obtain all the information on the specialised commercial offering existing in the Spanish and international markets under one roof and compressed into three days’ work. 
  • To initiate, continue or finalise purchasing and ordering processes with the whole distribution channel.
  • To build up a working network: Professional Meeting Point and Meeting Agenda Service with all exhibitors at the trade show
  • To visit and strengthen business relationships with current suppliers.
  • To analyse and directly verify the characteristics of the products and services offered by potential new suppliers.
  • Directly compare characteristics of all specialist options.
  • Check out the latest sector and consumer trends.
  • Seek and learn about new features, technologies and services.
  • Opportunity for attending the full programme of technical sessions and activities.
  • Enjoy the city of Madrid and its region.