Fruit Attraction: the essential event for the fruit and vegetable sector

Name: Fruit Attraction
Start: 2025-09-30
End: 2025-10-02
Location: Fruit Attraction

Fruit Attraction, the big event for the fruit and vegetable sector.

From the 30th of September to the 2nd of October, Madrid will become the world's epicentre for operators, retailers and professionals looking to grow, network and transform their business strategies.

Fruit Attraction is the place where international supply and demand meet at the key moment for planning campaigns and opening doors to new markets.

Under the premises of marketing, innovation, quality and knowledge, Fruit Attraction 2025 is presented as the main promotional tool for the fruit and vegetable sector, with the aim of boosting international commercial activity and promoting training and interaction between professionals throughout the value chain.

Don't miss the event that will determine the future of the fruit and vegetable sector. Fruit Attraction 2025: the time, place and global connection you need to take your business to the next level.

What is Fruit Attraction?

2025 Novelties: Halls 12 and 14

New distribution of halls and sectorisation by geographical area

Fruit Attraction grows with the incorporation of halls 12 and 14; thus increasing the size of the fair and improving the organisation and flow of visitors to offer a more comfortable, accessible and enriching experience for all participants.

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Activities

FRESH FOOD LOGISTICS

FRESH FOOD LOGISTICS

This conference will explore the challenges, projects and trends in the temperature-controlled supply chain with the participation of FMCG companies, manufacturers, retailers, logistics operators and sectoral organisations.

BIOFRUIT CONGRESS

8th edition of the leading international forum on the organic fruit and vegetable market. It brings together the main European players to discuss the current state and future of the markets, as well as technological advances in sustainable production and marketing.

More Information

INNOVATION HUB

The space at the fair will bring together the latest and best products and services from participating exhibitors in three categories: Fresh Produce, F&V Industry and Sustainability and Commitment Actions. Participants will also be eligible for the Innovation Hub Awards, which will be presented during the fair. The latest in innovation is at Fruit Attraction.

FACTORIA CHEF

This is the gastronomic space where innovation, creativity and fruit and vegetable products take centre stage. Through showcookings and high-level presentations, this stage connects chefs, producers and professionals from the sector, showing the infinite possibilities of fresh produce in the kitchen.

AWARD FOR THE BEST STAND

During the fair, the Best Stand Awards will be held to recognise the most surprising, innovative and sustainable spaces at the exhibition. As a visitor, you will be able to take a close look at the stands competing in these 4 categories: Most Original Stand, Best Design, Most Sustainable Stand and vote for your favourite to be awarded the Visitor´s Favourite Stand.