Fruit Attraction: Where the essence of the sector connects with the world
Connecting and leading the way into the future of the sector
From 6 to 8 October, Madrid will host Fruit Attraction, a key event for operators, retailers and professionals in the fruit and vegetable sector. The event will bring together international supply and demand to plan campaigns and open up new markets. Based on innovation, quality and knowledge, it is establishing itself as a strategic tool for boosting commercial activity and capacity building across the entire value chain. An essential event for those seeking to grow and take their business to the next level in a competitive and dynamic global environment.
Highlights of activities and congresses
BIOFRUIT CONGRESS
8th edition of the leading international forum on the organic fruit and vegetable market. It brings together the main European players to discuss the current state and future of the markets, as well as technological advances in sustainable production and marketing.
FACTORIA CHEF
by #alimentosdespaña
This is the gastronomic space where innovation, creativity and fruit and vegetable products take centre stage. Through showcookings and high-level presentations, this stage connects chefs, producers and professionals from the sector, showing the infinite possibilities of fresh produce in the kitchen.
ORGANIC HUB TOUR
Como novedad en esta edición presentamos Organic Hub Tour, el recorrido especial que te guiará por los expositores con productos o servicios certificados ecológicamente.
Layout and sectorisation of the fair
For the next edition of the fair , the current layout will remain unchanged, ensuring continuity and stability for exhibitors and visitors. This will reinforce a well-organised, accessible and coherent experience that meets the needs of each sector. The pavilions will retain their location, theme and layout, facilitating a smooth transition and ensuring that companies and professionals continue to enjoy a familiar and efficient environment.