FLOWER & GARDEN ATTRACTION

The meeting point for flower, plant and garden products market throughout Europe

Flower and garden hero banner

THE BOUTIQUE EVENT TO ADDRESS THE ORGANIZED DISTRIBUTION CHANNELS

Flower&Garden Attraction is the BOUTIQUE EVENT for flower, plant and garden care products production and marketing companies wishing to reach the organized European distribution and retail channel.

Set to take place from 20 to 22 October, Flower&Garden Attraction will occupy Hall 1 at Ifema. The event will furthermore make the most of the synergies with flower and plant purchasing managers for supermarket chains from all over the world already attending Fruit Attraction.

Co-organised by FEPEX and Ifema, Flower&Garden Attraction is presented under a new format of an Experiential ShowRoom, as the Industry´s proposal of developing  a major European trade event to market flower, plants and garden care products.

A real garden immersion experience!


What is Flower & Garden?

AVANT-GARDE, TRENDS AND INNOVATION

Some of the issues discussed in this event will be:

  • The revolutionary new retail model and e-commerce
  • The great challenges for the European flower and plant distribution channels
  • Logistics management
  • New strategies to promote purchases at point of sales
  • Strengthening of new models and commercial opportunities

Flower&Garden will be complemented by a significant number of dedicated technical conferences with international  key speakers. Creating a very premium green experience: organized distribution chains will have meeting with their suppliers during the event, there will be gastronomic spaces, garden-rest areas, training and workshop areas…

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