What is Fitur?

Fair with visitors.

FITUR is Tourism

FITUR is the first appointment of the year for the world’s tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. 

You have to be at FITUR: a unique forum for promoting brands, presenting new products, learning about the latest trends and filling your agenda with new contacts and opportunities.

Exhibitors doing business.

Fitur is Business

Fitur is an essential hub for the generation of business and the global dynamisation of the world's tourism industry.

During five days of celebration, the fair welcomes professionals from the tourism sector with high decision-making authority.  As well as the visitors interested in finding out more about the destinations on offer, who can visit the fair over the weekend.

Thousands of meetings that generate great ideas, business opportunities, new projects and agreements.

Fair hall with many visitors

Fitur is Specialisation

Society is evolving and tourism is a reflection of the different trends that mark our lifestyle. Specialisation at fitur is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.

Find out about its ten specialised areas: Fitur TechY, Fitur Know-How & Export, Fitur LGBT+, Fitur Lingua,Fitur Talent, Fitur Woman, Fitur Screen, Fitur4All, Fitur Cruises and Fitur Sports.

futuristic stand design

Fitur is cutting edge

Fitur offers content focused on development, promoting digitalisation, innovation, technology and sustainability. Addressing cross-cutting and current topics such as Big Data, Artificial Intelligence, smart destinations, etc.

In addition, the FiturNext Observatory aims to promote initiatives that will have a positive impact on visitors, residents, destinations and the world, in the economic, social, cultural and environmental spheres.

Attendees at a Fitur conference

FITUR is Knowledge

FITUR is a platform for training, debates and inspiration.

Every year the trade fair brings together experts from a variety of disciplines to share their knowledge, experiences and concerns. Don’t miss the forums, debates and presentations that we organize in collaboration with the world’s most innovative tourism businesses.

Specialised areas

Specialisation at fitur is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.