FITUR is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. At its  staging, FITUR broke all previous participation records with 10,487 companies from 165 countries and regions, 142,642 trade visitors and 110,848 visitors from the general public.

The country, which records a significant increase in international visitors with 15.3 million tourists in 2018, will boost the promotion of the destination by adding its brand to that of FITUR.

The presence as a FITUR partner coincides with the 70th anniversary of the start of diplomatic relations between South Korea and Spain. South Korea is currently the third largest issuing market in Asia for Spain. A very attractive and safe destination, with modern and high quality infrastructure, as well as a good public transport network.

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The tourism industry is a major driver of global and local economy.  In addition, it has the potential to improve the quality of life of communities. Through the selected challenge, we look for best practices that can have positive effects on communities, groups and populations who did not previously benefit from this activity.