Fitur is the benchmark event in the tourism sector and the leading trade fair for inbound and outbound international markets.
The global hub for tourism industry professionals and the sector's largest business platform.
The announcement of the collaboration agreement between IFEMA MADRID, the Secretariat of Tourism of the Government of Mexico, and CREA took place at Mexico's stand during the International Tourism Fair.
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
The FITUR NEXT Observatory is a FITUR initiative focused on promoting best practices in the tourism sector. Throughout the year, we are dedicated to identifying and evaluating projects implemented by companies, organisations and destinations around the world that seek to have a positive impact on the experience of tourists, on the quality of life of local communities and on the sustainable development of destinations, while also contributing to environmental balance. Our goal is to share with the tourism community a set of effective and replicable initiatives that promote a more sustainable and higher quality tourism activity.
