Welcome to FITUR Sports

The global sports tourism market is projected to reach USD 1.8 trillion by 2030. In Spain, sports tourism is in full recovery and generated more than 2.4 billion dollars in 2021, 36% better than in 2020.

Fitur Sports programme of activities

19 January
Other activities
logo fitur sports
Hall 10 - Stand 10 to 15

  • María Valcarce. Director FITUR
  • Andrés de la Dehesa, President of AFYDAD Spain is Sport
  • Enrique Cerezo. President of the Culture and Sport Commission of the CEOE
  • Blanca Pérez-Sauquillo. Deputy Director General Marketing de Turespaña

Pabellón 10 - Stand 10 a 15

  • Andrés de la Dehesa, President of AFYDAD Spain is Sport - Board Member Federation European Sporting Goods Industry
  • Maurici Carbó. Head of Tourism Commission. AFYDAD Spain is Sport

Inma De Benito Director Tourism, Culture and Sport Department CEOE.

  • Ana Muñoz. Deputy Director General for Tourism Development and Sustainability. Secretary of State for Tourism
  • Patrick Torrent. Executive Director at Catalan Tourism Agency
  • Félix Jordán de Urríes. General Director at  Fundación Deporte Joven. CSD
  • May Peus. Vice-president of the Spanish Sports Federations Association

Carlos Cantó. CEO at SPSG Consulting.
Hall 10 - Stand 10 to 15

  • Imanol Muñoz. Sales & Marketing Manager at Ternua Group
  • Christoph Rapp. International Sales & Retail Manager at ISPO Munich
  • Agustí Pérez Capdevila. Senior Regional Director South EMEA at Ironman Group

Enrique Ruiz de Lera, Deputy Deputy Director of Marketing Turespaña

  • Carlos Pitarch. Vice-president. Spanish Golf Courses Association
  • Fran Mellén. Head of Marketing & Innovation. RPM Sports
  • Manuel Rodriguez. CEO Mundo Tour Sports

  • Ion Vilcu. Director of UNWTO's Affiliate Members Department

Jesús Freire Secretary General of AMBE. Spanish Bicycle Brands Association

  • Gabriel Llobera. Vice-president Garden Hotels
  • Albert Balcells CEO of Ocisport
  • Arancha Villar. Costa Blanca Tourist Board Sports Tourism Manager

Marian Otamendi. CEO. Nexus - World Football Summit

  • Sofia Toro. Olympic sailing medallist / Manager of the Galician Sport Cluster
  • Gemma Riu. Cluster Manager at Andorra Sports Cluster

Gael González. Secretary General of the Spanish Federation of Mountain Sports and Climbing.

  • Xavier Pocino. Regional Director Spain and Portugal at UTMB® Group
  • Enrique Álvarez Orcajo. President. Spanish Federation of Sports for the Physically Disabled

  • Gorka Gómez Díaz. Deputy for Sports. Deputation of Pontevedra

  • Héctor Fernández, Managing Director SPEL-Turismo Lanzarote & Yessica González. Revenue Manager Club La Santa

  • Emilio Mompel Commercial Director Trangoworld

  • Pepe Ortiz Montero de Espinosa. General Manager MADCUP

Maurici Carbó. Head of Tourism Commission. AFYDAD Spain is Sport

What will you find at FITUR Sports?


Athlete swimming


FITUR Sports will show how sports tourism is a driver of sustainable growth for the tourism industry and will be the meeting point for both to highlight the potential of this lever for socio-economic development, analyse its challenges, share knowledge and generate business opportunities.

FITUR Sports will address sports tourism in all its facets: sporting events, training camps, sports holidays, etc. The new section, which will include a knowledge day and a networking space, will analyse in this first edition high-participation events (marathons, trail races, triathlons, cycling marches, amateur tournaments, etc.), and national and local events.

Target audience

Person enjoying the mountain views

Target audience

  • Tourism industry:
    Destination managers, managers of natural areas, accommodation, intermediation, activities, training.
  • Sports industry:
    Organisers of sporting events, sport federations, managers of sports facilities, sport institutions, sport brands and manufacturers, education & training.
  • Sports marketing and sponsorship industry:
    Marketing and sponsorship agencies, sponsoring brands, event organisers.

Content axles

Person cycling

Content axles

The 1st edition addresses sports tourism with a focus on sport and outdoor events.

  • Sports tourism as a driving force for territorial, socio-economic and sustainable development.
  • Synergies between events, sponsorship and destination marketing.
  • Innovation and trends in communication and marketing of sport tourism
  • Innovation and trends. The case of water sports tourism, mountain sports and golf.
  • Product development and sport tourism experiences
Fitur Sports
Fitur Sports

Institutional Partners and Sponsors

Association Partners:
Media partners:

Specialised areas

Fitur is a global benchmark event in the tourism sector. The great diversity and talent it brings together makes it possible for there to be totally specialised areas within it.