FITUR SPORT, Sports tourism

Welcome to FITUR Sports

The global sports tourism market is projected to reach USD 1.8 trillion by 2030. In Spain, sports tourism is in full recovery and generated more than 2.4 billion dollars in 2021, 36% better than in 2020.

Fitur Sports programme of activities

19 January

Other activities

Welcome

10.45 - 11.00

Hall 10 - Stand 10 to 15

María Valcarce. Director FITUR
Andrés de la Dehesa, President of AFYDAD Spain is Sport
Enrique Cerezo. President of the Culture and Sport Commission of the CEOE
Blanca Pérez-Sauquillo. Deputy Director General Marketing de Turespaña

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Keynote. Figures, trends and profile of sports tourism visitors

11.05 - 11.35

Pabellón 10 - Stand 10 a 15

Andrés de la Dehesa, President of AFYDAD Spain is Sport - Board Member Federation European Sporting Goods Industry
Maurici Carbó. Head of Tourism Commission. AFYDAD Spain is Sport

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Panel 1. Sports tourism as an instrument for territorial, socio-economic and sustainable development.Role and strategies of Administrations, Destination Managers and Sport Organisations.

11.40 - 12.25

Moderator

Inma De Benito Director Tourism, Culture and Sport Department CEOE.

Ana Muñoz. Deputy Director General for Tourism Development and Sustainability. Secretary of State for Tourism
Patrick Torrent. Executive Director at Catalan Tourism Agency
Félix Jordán de Urríes. General Director at Fundación Deporte Joven. CSD
May Peus. Vice-president of the Spanish Sports Federations Association

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Panel 2. Events, sponsorship and destination marketing.Synergies and opportunities between brands, event organisers and destination management bodies.

12.30 - 13.10

Moderator

Carlos Cantó. CEO at SPSG Consulting.

Hall 10 - Stand 10 to 15

Imanol Muñoz. Sales & Marketing Manager at Ternua Group
Christoph Rapp. International Sales & Retail Manager at ISPO Munich
Agustí Pérez Capdevila. Senior Regional Director South EMEA at Ironman Group

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Panel 3. Sports Tourism Communication and Marketing.Innovation and trends in marketing, promotion and distribution channels.

13.15 - 13.55

Moderator

Enrique Ruiz de Lera, Deputy Deputy Director of Marketing Turespaña

Carlos Pitarch. Vice-president. Spanish Golf Courses Association
Fran Mellén. Head of Marketing & Innovation. RPM Sports
Manuel Rodriguez. CEO Mundo Tour Sports

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Session. Key findings of the World Tourism Organization sports tourism study and presentation of the 2nd UNWTO World Congress on Sports Tourism.

14.00 - 14.20

Ion Vilcu. Director of UNWTO's Affiliate Members Department

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Break

14.20 - 15.30

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Panel 4. Product development and sport tourism experiences.Cycling as a lever for development: Road cycling, MTB, Gravel, Cycle tourism.

15.30 - 16.10

Moderator

Jesús Freire Secretary General of AMBE. Spanish Bicycle Brands Association

Gabriel Llobera. Vice-president Garden Hotels
Albert Balcells CEO of Ocisport
Arancha Villar. Costa Blanca Tourist Board Sports Tourism Manager

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Panel 5. The athlete's vision: The needs of the athlete when travelling to train, compete and the role of women as professionals in the sports industry.

16.15 - 16.40

Moderatot

Marian Otamendi. CEO. Nexus - World Football Summit

Sofia Toro. Olympic sailing medallist / Manager of the Galician Sport Cluster
Gemma Riu. Cluster Manager at Andorra Sports Cluster

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Panel 6. Sustainability and Accessibility in Sports Tourism.

16.45 - 17.15

Moderator

Gael González. Secretary General of the Spanish Federation of Mountain Sports and Climbing.

Xavier Pocino. Regional Director Spain and Portugal at UTMB® Group
Enrique Álvarez Orcajo. President. Spanish Federation of Sports for the Physically Disabled

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Case 1. Sports Tourism Strategy in Rias Baixas

17.20 - 17.30

Gorka Gómez Díaz. Deputy for Sports. Deputation of Pontevedra

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Case 2. Lanzarote European Sports Destination & Club la Santa

17.30 - 17.40

Héctor Fernández, Managing Director SPEL-Turismo Lanzarote & Yessica González. Revenue Manager Club La Santa

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Case 3. Gran Trail Trangoworld Aneto Posets

17.40 - 17.50

Emilio Mompel Commercial Director Trangoworld

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Case 4. MadCup Tournament. Sport and youth.

17.50 - 18.00

Pepe Ortiz Montero de Espinosa. General Manager MADCUP

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Closure.

18.00 - 18.10

Maurici Carbó. Head of Tourism Commission. AFYDAD Spain is Sport

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What will you find at FITUR Sports?

Goals

Goals

FITUR Sports will show how sports tourism is a driver of sustainable growth for the tourism industry and will be the meeting point for both to highlight the potential of this lever for socio-economic development, analyse its challenges, share knowledge and generate business opportunities.

FITUR Sports will address sports tourism in all its facets: sporting events, training camps, sports holidays, etc. The new section, which will include a knowledge day and a networking space, will analyse in this first edition high-participation events (marathons, trail races, triathlons, cycling marches, amateur tournaments, etc.), and national and local events.

Target audience

Target audience

Tourism industry:
Destination managers, managers of natural areas, accommodation, intermediation, activities, training.
Sports industry:
Organisers of sporting events, sport federations, managers of sports facilities, sport institutions, sport brands and manufacturers, education & training.
Sports marketing and sponsorship industry:
Marketing and sponsorship agencies, sponsoring brands, event organisers.

Content axles

Content axles

The 1st edition addresses sports tourism with a focus on sport and outdoor events.

Sports tourism as a driving force for territorial, socio-economic and sustainable development.
Synergies between events, sponsorship and destination marketing.
Innovation and trends in communication and marketing of sport tourism
Innovation and trends. The case of water sports tourism, mountain sports and golf.
Product development and sport tourism experiences

Fitur Sports

Institutional Partners and Sponsors

Institutions:

Sponsors:

Association Partners:

Media partners:

Partner:

Specialised areas

Fitur is a global benchmark event in the tourism sector. The great diversity and talent it brings together makes it possible for there to be totally specialised areas within it.

FiturTechy

Present and future of technology, business, destinations and tourism sustainability

FiturCruises

“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.