Why exhibit?

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Why exhibit

  • To start, continue or conclude sales agreements with the whole distribution channel present at FITUR.
  • Present new developments and strategies and get to know clients’ opinions.
  • Identify and recruit new partners and distributors from around the world.
  • Face-to-face contact with current clients and suppliers.
  • Test new products and services, marketing campaigns.
  • Create or reinforce brand positioning.
  • Get worldwide media coverage for new products and services.

FITUR HEALTH

Health tourism is in an upward trend with an average annual growth of 20%.  In this area you can make contacts and do business with medical prescribers, national health agencies, facilitators, specialised international travel agencies and insurers.

FITUR FESTIVALS

In 2019, the live music industry in Spain had a turnover of €382 million, 14.6% more than the previous year. Spain has consolidated its position as an indispensable destination for major international music tours.

Source: Yearbook of Live Music 2020- APM - Asociación de Promotores Musicales.

FITURSCREEN TOURISM

80 million travellers choose their destination based on films and television series. This study showed that the number of people visiting a destination after seeing it in a film or television series has doubled over the last five years.

FITUR GAY (LGTB+)

The LGBT+ segment accounts for more than 10% of tourists worldwide and accounts for approximately 16% of total travel spending. That’s more than $195 billion a year in spending according to the World Travel & Tourism Council.

FITUR TECHY

A large area dedicated to transversal know-how covering cutting-edge topics such as Big Data, artificial intelligence, digitalisation, and more.
This space brings together several forums:

  1. Technology and the Future.
  2. Technology and Business.
  3. Technology and Destination.
  4. Technology and Sustainability.

FITUR KNOW-HOW & EXPORT

A valuable tool to promote the internationalization and tourism knowledge of our companies. The ideal space for tourism entrepreneurs where topics such as access to new markets abroad, intelligent tourism destinations or the export of tourism products and services will be discussed. It also includes a tourist chatbots contest.

FITUR TALENT

Monographic area that emphasizes people, their talent, their skills and professional training. Attracting this new talent is the key to the future profitability of the tourism industry.

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