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Welcome to FITUR Talent!

FITUR, in its commitment to providing the tourism industry with content and tools aimed at promoting its growth, has been promoting a new monographic space since its 2020 edition, focusing on people, their talent, their training, their skills and their professional development.

In a sector characterised by constant evolution, such as tourism, companies need to have professionals with the best and most comprehensive training. People who are agile and prepared to interact with the new digital tourist (demanding, hyper-connected and omnichannel) and who have the necessary knowledge to manage the new technologies that are impacting the tourism business (artificial intelligence, big data & analytics, chatbots, blockchain, IoT, etc.).

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FITUR Talent that transforms. Human capital as the key to the future of tourism

Under the slogan ‘Talent that transforms. Human capital as the key to the future of tourism’, FITUR Talent ran its programme on Wednesday 21 January in the Knowledge Pavilion. This FITUR space, located in Pavilion 12 of the Exhibition Centre, brought together the most innovative offerings focused on professional development in the tourism sector.

To address the major challenges of human capital in the tourism sector, FITUR Talent featured the participation of human resources managers, tourism companies and industry experts, who highlighted the importance of people and talent management as transformative axes for the development and excellence of tourism.

With this objective in mind, participants discussed topics such as attracting and retaining talent, continuous training and digitalisation, well-being and occupational health, diversity in teams and absenteeism in the sector.

Throughout the day, the various round tables, debates and keynotes revealed success stories, experiences, trends and best practices in human resource management in tourism environments such as hospitality, catering, destinations, travel agencies and tourism employment policies adapted to new scenarios.

With this edition, FITUR Talent has established itself as the leading professional meeting point, committed to the growth of tourism from the perspective of training, human capital and personal development.

Streamings FITUR Talent 2026

Programme of activities

    Speakers

    Exclusive sponsor:
    Contributor:
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    Specialised areas

    Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.