Fitur Talent

FITUR, committed to providing the tourism industry with content and tools aimed at driving its growth, has been promoting a new monographic space focused on people, their talent, training, skills, and professional development since its 2020 edition.

In a sector characterized by constant evolution, such as tourism, companies need professionals equipped with the best and most comprehensive training. They require agile and prepared individuals capable of interacting with the new digital tourist (demanding, hyper-connected, and omnichannel) and possessing the necessary knowledge to manage the new technologies impacting the tourism business (artificial intelligence, big data & analytics, chatbots, blockchain, IoT, etc.).

Despite being one of the primary economic drivers in our country, the tourism sector is currently grappling with a severe talent shortage. To tackle this challenge effectively, companies need to devise new strategies and techniques for attracting and retaining professionals:

• How can companies attract the talent they need, regain those who have left, and retain those already on their team?
• What actions can be taken to ensure that professionals feel satisfied and proud to work in an industry that significantly contributes to our economy?
• What unique opportunities for development and growth should be provided?

The latest edition of FITUR Talent featured a series of conferences where experts and leading firms in the sector addressed these questions. They also shared their best practices and success stories on effectively attracting and retaining qualified talent.