FITUR Awards

Fitur image header

Best Active Tourism Product

FITUR and Aire Libre magazine are holding the 26th FITUR Active Tourism Competition to promote the development and marketing of the tourism industry and to project the highest quality tourism products. 

Tel. +34 91 526 80 80 

Sello Turismo Activo FITUR


#01 FITUR Activo and AireLibre magazine announce the 26th FITUR Active Tourism Competition in the national and international sections.
#02 The 26th FITUR Active Tourism Competition aims to promote the development and marketing of the tourism industry and to project the highest quality tourism products within the framework of active tourism.
#03 All products based on adventure tourism, culture, nature, food and wine, sports and the environment, presented by national and international exhibitors or co-exhibitors at FITUR 2021, may take part in the competition.
#04 Each company may compete with the products it wishes and up to a maximum of three. Products which have won prizes in previous editions may not be presented. The following form must be completed before 28 December 2020 (one per product presented):
The audiovisual material and any additional information that defines and describes the product should be sent by wetransfer to
#05 The Admission Committee reserves the right to admit products submitted to the FITUR Active Tourism Competition. If a product is not accepted, the organisation will notify the company presenting it.
#06 The following aspects will be assessed:

  • Original idea.
  • Presentation and image of the product.
  • Contribution to environmental recovery and sustainable development.
  • Quality of the infrastructure.
  • Marketing and distribution channels.

#07 The technical jury will establish the prizes to be awarded in each edition of the FITUR Active Tourism Competition based on the participating products and their quality, evaluating the concepts of adventure, culture, nature, food and wine, environment, technological development, accessibility, etc.
#08 The composition of the jury will be as follows:

  • 30% final consumer: AireLibre readers will cast their vote on-line through the FITUR website or the AireLibre website from 3 January until 4 days before the competition's decision, 26 January 2021, inclusive.
  • 30% tourism professionals: Exhibitors at FITUR 2021, except for contestants, will cast their votes from 3 January up to and including 4 days before the contest's decision, 26 January 2021.
  • 10% media professionals: They will cast their votes from 3 January until 4 days before the decision of the competition, 26 January 2021, inclusive.
  • 30% technical jury made up of representatives from the tourism industry.

#09 The decision of the FITUR Active Tourism Competition will be made on 26 January 2021, and the winners will be notified the following day, 27 January 2021.
#10 The decision of the FITUR Active Tourism Competition will be irrevocable.
#11 The winners of the FITUR Active Tourism Competition will receive a diploma at FITUR, in addition to the stamp identifying them as winners of the FITUR 2021 Active Tourism Competition, which they may include in any physical or digital media they deem appropriate. Subsequently, the winners will be invited to the official ceremony held at FITUR, with the assistance of the Secretary of State for Tourism, to present all the prizes awarded during FITUR.
#12 The FITUR Active Tourism Competition is equipped with the following actions:
AireLibre will include the publication of the participants and winners on its website ( and through the following actions in the magazine:
November: Announcement of the contest in the online magazine, through the presentation of the distinctive seal.
December: Reminder page of the competition.
From 3rd January to 22nd January: Sending to 256,000 AireLibre users the list of the competing products with the request for votes from AireLibre readers, tourism professionals and specialised press via email.
February: Inclusion of the list of competing products in the AireLibre FITUR Guide, which is sent to over 256,000 AireLibre users in digital format, as well as the dissemination of the distinctive seal and list of the winners of the competition.
Since March: Publication, month by month, of each of the winning products in the online magazine.
Sending of a newsletter in with the winning product information, as well as links to websites, videos...  This newsletter will be sent to more than 256,000 similar addresses, owned by AireLibre.
FITUR will support the dissemination of the Fitur Active Tourism Competition by:

  • Sending the newsletter with the winning products to all professionals participating in FITUR.
  • Promoting this information in the media, through its press office.

#13 AireLibre and FITUR reserve the rights to the 26th FITUR Active Tourism Competition.
#14 All participants accept these rules. The organisation's criteria will always prevail in case of doubt.


Flight of the 5 senses in an accessible balloon (Segovia)

A balloon flight to satisfy all five senses. The view is filled with the landscapes and the World Heritage cities. For taste and smell, the best 100% acorn-fed Iberian ham cut on the spot during the flight paired with champagne. For the ear, a guitar and clarinet duo that will accompany us on our particular walk through the clouds. In this activity, accessible flight is made in balloon over World Heritage cities with balloons adapted so that all passengers enjoy the experience equally. A door facilitates access and inside, special chairs allow people with reduced mobility to fly. The electric chairs go up to allow a good panoramic view during the flight and come down for landing. Active tourism 100% accessible.

Immersion in the traditions of Asturias (Asturias)

Tourist product to improve the state of mind: a proposal of sustainable ecotourism that joins adventure and gastronomy, the resources of a virgin land with the exquisiteness of the elaboration of handmade products... Discovering new spaces and tasting new flavours, cheese, sausages, corn bread... enriched with textures from yesteryear, artisan products, with balanced and persistent flavours, with popular tradition, loaded with unique aromas from this valley and the best rural environment. And to this we can add the capacity to excite and enhance the degree of enthusiasm, euphoria and joy of the customer. This is a multiadventure, which helps us to reach a sausage factory, "Pico Fiel", by canoe, where they take care of their pigs to make the best sausages; we travel by bicycle to Abredo to show us the cheese factory that has given its name to the best cottage cheese in Asturias and we follow a path that leads us to the bakery "La Nueva", in Boal, to bake our corn bread and our "preñaos" buns in the old style and the artisan traditions of the Navia Valley in the preparation of different gastronomic products. And finally, depending on the season, we will collect some seasonal products to make some liquor or jam or to learn about some medicinal plant traditions. These initiatives offer us, in addition to their products, their traditional and artisan elaboration, a degree of optimism to the answers of discouragement, located in places far from the commerce, that have been able to open new markets thanks to the ancestral formulas to conquer the palates of many clients.

Time travel. Urriés Cultural Days (Zaragoza)

The municipality of Urriés, with barely 40 inhabitants, preserves all the flavour of the past in its intact heritage. It belongs to the Region of the 5 Villas and, for some years now, has been calling on everyone to take part in its Cultural Days at the beginning of the summer. Every year a historical moment is chosen (Renaissance, 1920s, Middle Ages, 1960s) and its 40 inhabitants prepare the village and prepare themselves for a trip to the past and to show, to the increasing number of visitors, a little piece of its history. Thanks to this proposal, neighbours and visitors are taken to other times in which not only local history is very much present, but also the coexistence and the revival of old traditions and legends, in an atmosphere that allows a re-encounter with the past. In addition, the programme includes activities of all kinds: talks, workshops, craft fair, gastronomy according to the period represented, hiking and guided horseback riding through the area that complete the experience.

Greenland. Dogsledding in Thule (Greenland)

Two hundred kilometers of traditional-style travel in total autonomy guided by the last Inuit, explorers of the remote Thule district. Looking for the narwhal in a dogsled in North Greenland.

Passadiços do Paiva (Portugal)

Passadiços do Paiva is located on the left bank of the Paiva River, in the municipality of Arouca, in the north of Portugal. It consists of 8 km that offer an "untouched" walk, surrounded by unparalleled beauty and landscapes, in a real natural sanctuary, next to white water descents, quartz crystals and species in danger of extinction in Europe. The path extends between the river beaches of Areinho and the traditional village of Espiunca. Between these two points, the visitor can find a unique natural environment: the leisure area of Vau. This is a journey through biology, geology and archaeology that will surely be in the heart, soul and mind of any nature lover. Inaugurated on 20 June 2015, Passadiços do Paiva has been visited by more than one million people and has received several international awards such as the World Travel Awards.

Sustainable Holidays in the Fjords of Norway (Norway)

Norway is a country with a spectacular nature and it preserves its landscape, its traditions and way of life, besides betting on a respectful tourism with the environment. This is essential to ensure a long-term relationship with its environment. In 2013 Norway was one of the first destinations in the world to launch an international certificate for sustainable destinations based on the principles of the UNWTO, the EU and the Global Council for Sustainable Tourism. Today Norway continues to be a strong supporter of sustainable tourism that makes optimal use of environmental resources, respects the socio-cultural authenticity of communities, creates green jobs and encourages sustainable practices among tourists. We present you this sustainable experience in the Norwegian Fjords, available all year round and with which the traveler will be able to enjoy the most impressive nature in Norway knowing that its impact on the environment is minimal.


Under the renewed collaboration agreement with the Spanish Association of Scientific Experts in Tourism (AECIT), we are pleased to launch the 22nd edition of the FITUR-Jorge Vila Fradera Tribune Award. We encourage the whole academic community to participate in this annual award, which aims to select an unpublished piece of research in the field of tourism.

FITUR 2020 winner

“Evolution, trends and future lines of Corporate Social Responsibility in the tourism sector: a bibliometric analysis”.

  • Carlos Sánchez- Camacho Muñoz
  • David Martín - Consuegra Navarro


#01 FITUR announces the 22nd edition of the FITUR-Jorge Vila Fradera Tribune, with the collaboration of AECIT.

#02 The purpose of this call is to select an unpublished work by research on tourism, to publish it and to disseminate its edition within the academic and training world.

#03 This call is annual.

#04 The papers will be presented in Spanish, by individuals, of legal age.

#05 The geographical scope of research of the papers is international.

#06 A technical scientific committee will be set up to select from among AECIT members, and will include the sponsors of this Tribune and representatives of FITUR. This committee will be chaired by a member of the AECIT Board of Directors and will have a casting vote in the event of a tie. It may select a maximum of one paper, and the ruling may be void.

#07 The selection committee will establish objective scales for evaluating the papers presented.

#08 The committee's ruling will be irrevocable.

#09 The technical scientific committee will select a maximum of four finalists papers, which will be presented at the technical seminar organised by AECIT during FITUR. In order to obtain the award, the selected work must have been presented by the author or one of the authors at the technical seminar.

#10 Under the above conditions, the paper may not exceed a maximum of 150 pages (excluding appendices).

#11 Works presented in previous editions of the FITUR-Jorge Vila Fradera Tribune Award will not be accepted.

#12 To guarantee anonymity in the evaluation process, works must include two PDFs with the following information:

  • First PDF:
  • Cover of the paper 22nd Call for Papers FITUR-Jorge Vila Fradera Tribune Award, the title of the paper and a pseudonym. The name and surname(s) of the author(s), or their affiliation, will never appear, either on the cover or on the inside pages of the paper.
  • A brief summary, headed by the title of the work and the pseudonym, explaining clearly and briefly the objectives of the work, the methodology used and the results obtained.
  • Second PDF:
  • This must include the name, surname(s), address, e-mail address, a photocopy of the identity card or passport of the author(s) of the paper, and a brief CV for each of them.

Works that do not comply with the above indications will be excluded.
Both documents must be sent in PDF via Wetransfer to the address before 30 March 2021.

#13 The selected work will receive recognition from the FITUR-Jorge Vila Fradera Tribune and will be published in Spanish.

#14 Copyright will be recognised and it will be compulsory to obtain authorization from the author to assign the publishing and dissemination rights to the organisation, sponsors and the publishing group.

#15 The decision will be communicated during the days of FITUR 2021.

#16 The winning author will be invited to the annual awards ceremony organised by FITUR in the months following the trade fair.

#17 All participants expressly accept these rules.

Stand Sustainable Award

For the first time FITUR is awards the "Sustainable Stand" Prize, organised  in collaboration with the Institute of Responsible Tourism (ITR), with the aim of recognizing and highlighting the efforts of exhibiting companies to make their presence at FITUR respectful of the environment and climate change, contributing to the promotion of social and cultural aspects, as well as of reference to issues of governance and economy. 

Winners ex aequo: “Turismo y Deporte de Andalucía” y “Paradores”

FITUR Best Stand Awards

Awards will be presented for the following categories:

  • Institutions and Autonomous Regions
  • Countries and Regions
  • Businesses

They will be selected from among all FITUR exhibitors based on the following criteria:

  • Professionalism: how well the stand fulfils the marketing needs of its’ product.
  • Communication and promotion: how well the stand identifies with image and product.
  • Design: assessment of degree of originality and innovation.

FITUR 2020 Stand Awards:

    • Premio: ARAGON
    • Premio: IBERIA
    • Premio: PARADORES
  • Mention: VP HOTELES