FITUR Awards

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Stand Sustainable Award

For the first time FITUR is awards the "Sustainable Stand" Prize, organised  in collaboration with the Institute of Responsible Tourism (ITR), with the aim of recognizing and highlighting the efforts of exhibiting companies to make their presence at FITUR respectful of the environment and climate change, contributing to the promotion of social and cultural aspects, as well as of reference to issues of governance and economy. 

Winners ex aequo: “Turismo y Deporte de Andalucía” y “Paradores”

FITUR Best Stand Awards

Awards will be presented for the following categories:

  • Institutions and Autonomous Regions
  • Countries and Regions
  • Businesses

They will be selected from among all FITUR exhibitors based on the following criteria:

  • Professionalism: how well the stand fulfils the marketing needs of its’ product.
  • Communication and promotion: how well the stand identifies with image and product.
  • Design: assessment of degree of originality and innovation.

FITUR 2020 Stand Awards:

    • Premio: ARAGON
    • Premio: IBERIA
    • Premio: PARADORES
  • Mention: VP HOTELES

Best Active Tourism Product

Fitur and Aire Libre magazine announced the 25th Competition for Best Active Tourism Product, aimed at promoting development and marketing in the tourism industry and disseminating high quality tourism products.


Flight of the 5 senses in an accessible balloon (Segovia)

A balloon flight to satisfy all five senses. The view is filled with the landscapes and the World Heritage cities. For taste and smell, the best 100% acorn-fed Iberian ham cut on the spot during the flight paired with champagne. For the ear, a guitar and clarinet duo that will accompany us on our particular walk through the clouds. In this activity, accessible flight is made in balloon over World Heritage cities with balloons adapted so that all passengers enjoy the experience equally. A door facilitates access and inside, special chairs allow people with reduced mobility to fly. The electric chairs go up to allow a good panoramic view during the flight and come down for landing. Active tourism 100% accessible.

Immersion in the traditions of Asturias (Asturias)

Tourist product to improve the state of mind: a proposal of sustainable ecotourism that joins adventure and gastronomy, the resources of a virgin land with the exquisiteness of the elaboration of handmade products... Discovering new spaces and tasting new flavours, cheese, sausages, corn bread... enriched with textures from yesteryear, artisan products, with balanced and persistent flavours, with popular tradition, loaded with unique aromas from this valley and the best rural environment. And to this we can add the capacity to excite and enhance the degree of enthusiasm, euphoria and joy of the customer. This is a multiadventure, which helps us to reach a sausage factory, "Pico Fiel", by canoe, where they take care of their pigs to make the best sausages; we travel by bicycle to Abredo to show us the cheese factory that has given its name to the best cottage cheese in Asturias and we follow a path that leads us to the bakery "La Nueva", in Boal, to bake our corn bread and our "preñaos" buns in the old style and the artisan traditions of the Navia Valley in the preparation of different gastronomic products. And finally, depending on the season, we will collect some seasonal products to make some liquor or jam or to learn about some medicinal plant traditions. These initiatives offer us, in addition to their products, their traditional and artisan elaboration, a degree of optimism to the answers of discouragement, located in places far from the commerce, that have been able to open new markets thanks to the ancestral formulas to conquer the palates of many clients.

Time travel. Urriés Cultural Days (Zaragoza)

The municipality of Urriés, with barely 40 inhabitants, preserves all the flavour of the past in its intact heritage. It belongs to the Region of the 5 Villas and, for some years now, has been calling on everyone to take part in its Cultural Days at the beginning of the summer. Every year a historical moment is chosen (Renaissance, 1920s, Middle Ages, 1960s) and its 40 inhabitants prepare the village and prepare themselves for a trip to the past and to show, to the increasing number of visitors, a little piece of its history. Thanks to this proposal, neighbours and visitors are taken to other times in which not only local history is very much present, but also the coexistence and the revival of old traditions and legends, in an atmosphere that allows a re-encounter with the past. In addition, the programme includes activities of all kinds: talks, workshops, craft fair, gastronomy according to the period represented, hiking and guided horseback riding through the area that complete the experience.

Greenland. Dogsledding in Thule (Greenland)

Two hundred kilometers of traditional-style travel in total autonomy guided by the last Inuit, explorers of the remote Thule district. Looking for the narwhal in a dogsled in North Greenland.

Passadiços do Paiva (Portugal)

Passadiços do Paiva is located on the left bank of the Paiva River, in the municipality of Arouca, in the north of Portugal. It consists of 8 km that offer an "untouched" walk, surrounded by unparalleled beauty and landscapes, in a real natural sanctuary, next to white water descents, quartz crystals and species in danger of extinction in Europe. The path extends between the river beaches of Areinho and the traditional village of Espiunca. Between these two points, the visitor can find a unique natural environment: the leisure area of Vau. This is a journey through biology, geology and archaeology that will surely be in the heart, soul and mind of any nature lover. Inaugurated on 20 June 2015, Passadiços do Paiva has been visited by more than one million people and has received several international awards such as the World Travel Awards.

Sustainable Holidays in the Fjords of Norway (Norway)

Norway is a country with a spectacular nature and it preserves its landscape, its traditions and way of life, besides betting on a respectful tourism with the environment. This is essential to ensure a long-term relationship with its environment. In 2013 Norway was one of the first destinations in the world to launch an international certificate for sustainable destinations based on the principles of the UNWTO, the EU and the Global Council for Sustainable Tourism. Today Norway continues to be a strong supporter of sustainable tourism that makes optimal use of environmental resources, respects the socio-cultural authenticity of communities, creates green jobs and encourages sustainable practices among tourists. We present you this sustainable experience in the Norwegian Fjords, available all year round and with which the traveler will be able to enjoy the most impressive nature in Norway knowing that its impact on the environment is minimal.

21st FITUR-Jorge Vila Fradera

Under the renewed collaboration agreement with the Spanish Association of Scientific Experts in Tourism (AECIT), we are pleased to launch the 21st edition of the FITUR-Jorge Vila Fradera Award. We encourage the whole academic community to participate in this annual award, which aims to select an unpublished piece of research in the field of tourism.

FITUR 2020 winner

“Evolution, trends and future lines of Corporate Social Responsibility in the tourism sector: a bibliometric analysis”.

  • Carlos Sánchez- Camacho Muñoz
  • David Martín - Consuegra Navarro