FITUR SCREEN, in collaboration with Spain Film Commission, takes on the challenge of helping to make Spain a global Audiovisual Hub. Its goal is to become a platform that connects the tourism and film industries by disseminating knowledge about film tourism, promoting commercial exchange between the different actors and formulating future proposals for the development of this sector in Spain.
A film or television shoot, in addition to its impact on the local economy, is a powerful tourism promotion tool that facilitates the positioning of the territories.
FITUR SCREEN has its own space, which includes an exhibition area with the offer of several participating agents, a B2B area and an area for the conference programme.
What is Screen Tourism?
Film tourism is a powerful tourism promotion tool that territories have to highlight their differentiation and visibility.
The growing interest in visiting the places where films and especially series with large audiences have been filmed, opens an important opportunity, through the film industry, to promote the destinations. This is a phenomenon that is growing all over the world and represents an important alternative for diversifying the tourist offer and combating seasonality.
According to a study by TCI Research, 80 million travellers choose their destination based on films and television series. This study reveals that the number of travellers who visit a destination after seeing a film or series has doubled in the last 5 years.
In short, this is a new typology of tourism that responds to a shift in interest from new cultural consumers to the creative industries and in particular the audiovisual arts.