FITUR 4all

The FITUR 4all Awards, organized by IMPULSA IGUALDAD in collaboration with FITUR, annually recognize outstanding efforts in the development and promotion of accessibility in the tourism sector. Its objective is to raise visibility, recognize and encourage commitment to the development and promotion of inclusive tourism and is aimed at national and international destinations, companies, and organizations or institutions in the tourism sector, 

Furthermore, FITUR 4all 2025 presents an ambitious new initiative: the creation of a 'Best Practices Guide on Accessibility in Tourism by FITUR 4all'. The purpose of this initiative is to highlight accessible projects that have been implemented in the last two exercises, 2023 and 2024, and which stand out for their innovation, their potential, their positive impact, their consistency, their replicability and their sustainability in order to cover the need to bring tourism closer to all people and to treat the opportunity to travel as a right.

The guide is the result of a shared commitment between IMPULSA IGUALDAD and FITUR to highlight initiatives that promote inclusion and ease access to tourist destinations for all, thereby promoting a sector that is more inclusive and aware of the diversity of its users. In accordance with the objectives of sustainability, the guide will be published online during the month of January 2025 and will be accessible to everyone.

The participation on the 'Best Practices Guide on Accessibility in Tourism by FITUR 4all'.  is linked to the second call for entries for the FITUR 4all awards. The information will be collected following the same scheme as the awards, focusing on outstanding projects in national destinations, international destinations, companies and organizations and institutions in the tourism sector. The participation in the Guide is voluntary to the presentation of candidatures in the awards and will not be decisive to be a winner, so the explicit confirmation of the participants who wish to be part of the guide will be required. The jury in charge of evaluating the awards will take the final decision on which projects will be included in the guide, thus ensuring the quality, relevance and innovation of the initiatives included in this outstanding compilation of best practices in tourism accessibility.

AWARD CATEGORIES:

The FITUR 4all 2025 Awards will be given in the following categories:

Inclusive National Destination: The award will be granted to the national destination that has stood out for its accessible tourism development project in its territory and for its impact on the adoption and promotion of inclusiveness in tourism.

The criteria for the evaluation of the nominations are:

• Innovation in the design and implementation of the accessible tourism project presented.
• Potential of the project and the measures adopted to facilitate the inclusion and accessibility of the destination.
• Positive impact of the project and the measures adopted for the scope and visibility of the promotion of accessibility in the tourism sector. 
• Consistency and sustainability of the project and the measures adopted in terms of a continued strategy of the destination in favor of accessibility and inclusion. 

Inclusive International Destination: The award will be granted to the international destination that has stood out for its accessible tourism development project in its territory and for its impact on the adoption and promotion of inclusiveness in tourism.

The criteria for the evaluation of the nominations are:

• Innovation in design and implementation of the accessible tourism project presented.
• Potential of the project and the measures adopted to facilitate the inclusion and accessibility of the destination.
• Positive impact of the project and the measures adopted for the scope and visibility of the promotion of accessibility in the tourism sector. 
• Consistency and sustainability of the project and the measures adopted in terms of a continued strategy of the destination in favor of accessibility and inclusion. 

Inclusive tourism company: the award will be granted to the tourism company that has developed an outstanding project in the field of accessibility with a positive impact on the inclusion of people with accessibility needs in tourism activities, thanks to improvements in the accessibility of its services and/or products.

The criteria for the evaluation of the candidatures are:

• Potential of the project and the measures adopted to contribute to inclusive tourism, by the scope and effectiveness of the improvements in accessibility of the services and products offered.
• Positive impact of the project and the measures adopted in terms of the scope and visibility of the promotion of accessibility in the tourism sector.
• Consistency and sustainability of the measures adopted as part of a continuous strategy of the company in favor of accessibility and inclusion. 

Inclusive Organization or Institution: an award will be granted to the organization or institution that has made a significant contribution to the development of accessible tourism with a positive impact on the promotion of equality in tourism. Initiatives that promote collaboration, awareness and implementation of inclusive policies in the field of tourism will be recognized, with the following evaluation criteria:

• Breadth of scope of the initiatives because they are projects with an extensive field of affectation and/or that entail collaboration agreements involving different destinations, companies and organizations or institutions in the development of accessibility.
• Sectoral and social awareness resulting from the action of the organization or institution due to its capacity to promote, exemplify and/or educate with respect to inclusion.

Requirements for submitting candidatures:

The entity presenting candidacy/s must be an exhibitor, co-exhibitor or collaborating entity of FITUR 2025.

Candidatures must be submitted before November 1, 2024 by completely filling out the form linked here and accompanying it with the documentary evidence specified therein.

Jury's decision:

A jury composed of experts in tourism, accessibility and inclusion will evaluate the candidacies for each of the categories and the assessment will be made based on the criteria detailed above. 

The jury's decision will be made public prior to FITUR 2025, and the organization will inform the winners sufficiently in advance of the date and time of the award ceremony.

The jury may declare the awards void or establish several winners in the categories it decides. The jury's decision will be final. Privilegios asociados a los premios:

• Communication: Awardees will benefit from the following communication actions:
  • By IMPULSA IGUALDAD:
    • Broadcasting of the participants and winners on its website (https://www.impulsaigualdad.org/).
    • Mention in RRSS.
    • Trophy and diploma.

• By IFEMA MADRID:
  • Mention in Press Release.
  • Mention in RRSS of FITUR.
  • Mention on the FITUR website.
  • Certifying Seal of Recognition.

• Prize: The prize consists of a diploma and a trophy that will be delivered, after the announcement of the award, at the FITUR 4all Awards Ceremony to be held as part of FITUR 2025.

Seal: In addition to the physical trophy, they will be given a seal identifying them as winners of the FITUR 4all 2025 Award, which they may include in all those physical and digital supports they deem appropriate