This year, Tourism Malaysia will celebrate its 20th anniversary as a participant in FITUR, taking place from 19 to 23 January at IFEMA MADRID. Destination management companies Asian Trails and Exo Travel, based in Kuala Lumpur, will be in attendance for the event, alongside Vive Malaysia, a travel agency based in Spain specialising in promoting the country.
During the trade fair, Tourism Malaysia will be located in Pavilion 6 (Stand 6D08) and will focus on its reopening to international tourism through its presentation of Langkawi Island as a bubble destination, as well as its firm commitment to sustainable tourism, in a bid to encourage Spanish tourists and all types of travellers to rediscover Malaysia.
The Malaysian Government reopened the country to international tourism on 15 November last year, with its first bubble destination of Langkawi Island reopening with no quarantine requirements to fully vaccinated travellers. Once on the island, international tourists receive government recommendations about the standard operating procedures (SOPs) established for visiting the island. And after a 7-day stay in Langkawi, following the requirements for this bubble destination, travellers from international destinations can visit other parts of Malaysia. So, by holidaying as part of this programme, Spanish tourists also get to visit other destinations in the country.
Malaysia’s most popular attractions with Spanish tourists are its lush tropical rainforests, the country’s adventure tourism and cultural experiences, ecotourism and gastronomy. From the exotic northern state of Perlis and the idyllic island of Langkawi, designated a UNESCO Global Geopark, travelling south to the Historic City of Melaka World Heritage site, through Terengganu on the east coast and the living heritage sites in Sarawak and Sabah (Borneo), every destination in Malaysia offers an unforgettable experience that combines scenery, culture, art, cuisine, adventure and more.
The tropical island of Langkawi was the first UNESCO Global Geopark in South-East Asia. This destination offers travellers a wide range of unique accommodation, from family-hosted experiences at Homestay Kunang Kunag Resort to luxury options such as Veranda Langkawi, alongside glamping, boutique villas like Ambong Pool Villas, boutique hotels such as Casa del Mar, four-star options at Pelangi Beach Resort and the five-star Westin Langkawi, as well as luxury resorts such as the Ritz-Carlton Langkawi. The island boasts some of the best ecological and marine tourist attractions, with major conservation areas in its three Geoforest Parks: Machincang Cambrian, Kilim Karst and Dayang Bunting Marble.
Malaysia’s involvement at FITUR shows its continued interest in inspiring Spanish visitors to discover the country’s allure as a holiday destination, as well as fostering greater cooperation between tour operators and members of the tourism fraternity.
About Tourism Malaysia
The Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency which operates under the Malaysian Ministry of Tourism, Arts and Culture. Its specific focus is the task of promoting Malaysia as a premier tourist destination. Since its creation, it has played a major role in the international tourism arena. In 2019, Malaysia recorded 26.1 million tourist arrivals and 18.1 billion euros of revenue from tourism, making the country one of the world’s most important tourist destinations.
FITUR is one of the leading trade fairs in the global panorama of major tourism events and a pre-eminent hub for the Ibero-American market. Organised by IFEMA MADRID, the 42nd International Tourism Trade Fair will run from 19 to 23 January 2022 at the exhibition centre in the Spanish capital, with the support that comes with the Government’s declaration that it represents an event of exceptional public interest. Alongside this backing is the significant support it receives from institutions, countries and destinations, hotel chains, tour operators and agencies, technology firms, suppliers and transport companies, all of whom help make FITUR a benchmark event and a major platform for showcasing innovation, new presentations and future trends focused on specialisation, technology and sustainability - an unmissable show for the entire international tourism industry value chain.