Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
Welcome to FITUR Sports
With the collaboration of AFYDAD (Spanish Association of Manufacturers and Distributors of Sporting Goods), the programme has grown in its fourth edition with a comprehensive professional agenda dedicated to sports tourism. Held over three days in Hall 12, it was structured into four areas designed to promote networking, the generation of new opportunities and the internationalisation of participating companies.
Over the course of three days, the congress brought together 18 sessions and more than 70 speakers, consolidating its position as a benchmark in sports tourism. The high professional attendance and a full auditorium created an environment particularly conducive to exchange, collaboration and commercial activity.
Ways to participate
Stand in the FITUR Sports area, in Hall 12, from 20 to 22 January.
Brand visibility:
- Logo on the website and LIVE CONNECT platform within the FITUR Sports section
Communication:
- Mention in the specific FITUR Sports press release and in the FITUR press pack.
Public relations:
- 2 exhibitor passes.
- 30 professional invitations
Exhibiting at FITUR Sports is a unique opportunity to connect with a specialist audience and discover the latest trends and innovations in the sector.
Work desk in the networking area from 21 to 23 January. Includes:
- Front signage for the counter (1x1)
- Foam back panel with 1x2 base
- 4 stools
Participation in the conference programme with a speaker at the round table.
Brand visibility:
- Logo on the website and LiveConnect platform in the FITUR Sports section
- Logo on section signage
- Logo on the auditorium screen at the beginning and end of the session in which you participate
- 30-second video at the beginning of the session in which you participate
Communication:
- Mention in the specific FITUR Sports press release and in the FITUR press dossier.
Public relations:
- 3 exhibitor passes.
- 40 professional invitations
Stand in the FITUR Sports area, in Hall 12, from 20 to 22 January.
Participation in the conference programme
- Participation as a speaker at a round-table discussion
Participation in the new “Media Presentations” zone
- 1 slot per day (3 in total) to present sporting events
Brand visibility:
- Logo on the website and on the LIVE CONNECT platform within the FITUR Sports section
- Logo on the section’s signage
Public relations:
- 5 exhibitor passes
- 60 professional invitations
Brand visibility:
- Logo displayed on the auditorium screen at the start and end of the session in which you participate
- A 30-second corporate video at the start of the session in which you take part
- Logo displayed on screen during the FITUR Sports livestream on the FITUR YouTube channel
- Logo displayed on screen during any interviews that are published
Communication:
- Mention in the specific FITUR Sports press release and in the press pack
- Mention in 3 posts on FITUR’s social media
- Banner in the dedicated FITUR Sports newsletter
- Press interview
Streamings FITUR Sports 2026
Get in touch with us:
Exhibitors (work table) and sponsorships:
- Ainhoa de la Cruz. IFEMA MADRID Trade Fair Business Management: [email protected]
- Maurici Carbó. Fitur Sports Coordinator & Comisión Turismo Deportivo AFYDAD: [email protected]
Programme of presentations Fitur Sports Tourism Summit:
- Maurici Carbó. Fitur Sports Coordinator & Comisión Turismo Deportivo AFYDAD: [email protected]
Media, collaborators and institutional relations:
- Marta Mercader: AFYDAD General Secretary: [email protected]
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.
