With the collaboration of AFYDAD (Spanish Association of Manufacturers and Distributors of Sporting Goods), the programme has grown in its fourth edition with a comprehensive professional agenda dedicated to sports tourism. Held over three days in Hall 12, it was structured into four areas designed to promote networking, the generation of new opportunities and the internationalisation of participating companies.
Over the course of three days, the congress brought together 18 sessions and more than 70 speakers, consolidating its position as a benchmark in sports tourism. The high professional attendance and a full auditorium created an environment particularly conducive to exchange, collaboration and commercial activity.
Streamings FITUR Sports 2026
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Testimonials from Gold sponsors
Andalusia: Patricia del Pozo. Minister of Culture and Sport
‘Andalusia is establishing itself as a leading sports tourism destination, where the climate, the diversity of landscapes for practising sports and a wide range of events make sport an experience that can be enjoyed all year round.’
Canary Islands: Ángel Sabroso Ramírez. Deputy Minister of Physical Activity and Sport of the Canary Islands Government
‘The Canary Islands are an elite sporting venue thanks to their wonderful climate, first-class infrastructure and unique natural environment, which allows for training and competition at the highest level all year round.’
Region of Murcia: Fran Sánchez. Director General of Sports, Regional Government of Murcia
‘The Regional Government of Murcia firmly believes in sport as a driver of economic and tourism development. The integration of sports and tourism policies allows us to attract events, generate overnight stays and create a positive impact on the region.’
Aragon: Cristina Garcia. Director General of Sports. Government of Aragon:
‘Sport acts as a strategic driver of development and has a fundamental socio-economic impact on the regions. Aragon has taken a very important step forward in its commitment to attracting sporting events.’
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Ainhoa de la Cruz. IFEMA MADRID Trade Fair Business Management: [email protected]
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
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“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.