Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
Welcome to FITUR Experience
FITUR celebrates the first edition of FITUR Experience, with an agenda focused on experiential tourism, a trend that has transformed the way we travel. Destination activities and experiences are positioned as a key factor in travelers' decisions, while allowing visitors to immerse themselves in the local culture, traditions, cuisine, and environment.
Accompanied by VIATOR as a B2B partner, FITUR Experience featured a conference for industry professionals focused on the role of experiences in driving demand, differentiation, and growth within the tourism sector. Sessions examined how operators and destinations can respond to changing traveller expectations, expand and optimise their product offering, and capture value through new distribution and go-to-market approaches.
What will you find at FITUR Experience?
Professional conferences, accompanied by VIATOR, in which the global perspective of the experience-based tourism industry are addressed, showing how destinations and companies connect their experiential offerings with travelers. It analyzes how digitalization allows experiences to reach the public at the critical moment of decision and booking.
These conferences are aimed at:
- Tourist destinations
- Operators and professionals in experiential tourism
- Tourism business management
- Distribution channels
- Hospitality and catering
- Tourism marketing
- Consulting/Strategic destination planning
- Environment and sustainability
- Tourism industry experts
Public agenda: FITUR 2026 hosted the XVI Minube Travellers’ Meetup, an exquisite reproduction of the Grand Egyptian Museum and a selection of experiences designed by exhibitors to offer attendees unique and memorable moments.
Streamings FITUR Experience 2026
Programme of activities
Speakers
We have searched "to infinity and beyond", but haven't found anything...
About VIATOR
VIATOR, B2B partner at FITUR Experience, is the world’s leading travel experiences marketplace and a part of Tripadvisor. With over 300,000 curated activities in more than 1,500 destinations, it enables travelers to book everything from traditional guided tours to unique adventures offered by pre-vetted local operators. VIATOR has established itself as an industry leader through its commitment to quality and trust: all activities are carefully selected and reviewed, and it provides verified user reviews. In addition, it boasts a robust technological infrastructure, including a mobile app and a network of over 3,000 global partners such as airlines, hotels, and travel agencies, enhancing its reach and market positioning.
Attend the professional conferences
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.
