Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
Welcome to FITUR Experience
FITUR celebrates the first edition of FITUR Experience, with an agenda focused on experiential tourism, a trend that has transformed the way we travel. Destination activities and experiences are positioned as a key factor in travelers' decisions, while allowing visitors to immerse themselves in the local culture, traditions, cuisine, and environment.
Accompanied by VIATOR as a B2B partner, FITUR Experience will feature a conference aimed at industry professionals, focused on highlighting how experiential tourism responds to a growing demand for authenticity and personalization in travel, while also contributing to sustainable tourism development, boosting the local economy, promoting the conservation of cultural and natural heritage, and diversifying the tourism offering. Over the weekend, FITUR Experience invites the public to participate in the 16th Minube Travelers Meetup and enjoy a packed schedule of activities designed to discover and experience everything the exhibitors have to offer.
What will you find at FITUR Experience?
Professional conferences, accompanied by VIATOR, which will address, from a global perspective of the experience industry, how destinations and companies manage to connect their experiential proposals with travelers. It will also analyze how digitization allows experiences to reach the public at the key moment of their decision-making and booking process.
These conferences are aimed at:
- Tourist destinations
- Operators and professionals in experiential tourism
- Tourism business management
- Distribution channels
- Hospitality and catering
- Tourism marketing
- Consulting/Strategic destination planning
- Environment and sustainability
- Tourism industry experts
Public agenda, including the XVI Minube Travellers’ Meetup and a selection of experiences designed by exhibitors to offer attendees unique and memorable moments.
Programme of activities
About VIATOR
VIATOR, B2B partner at FITUR Experience, is the world’s leading travel experiences marketplace and a part of Tripadvisor. With over 300,000 curated activities in more than 1,500 destinations, it enables travelers to book everything from traditional guided tours to unique adventures offered by pre-vetted local operators. VIATOR has established itself as an industry leader through its commitment to quality and trust: all activities are carefully selected and reviewed, and it provides verified user reviews. In addition, it boasts a robust technological infrastructure, including a mobile app and a network of over 3,000 global partners such as airlines, hotels, and travel agencies, enhancing its reach and market positioning.
Attend the professional conferences
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.
