About Fitur
FITUR will be held from January 21 to 25, 2026, at IFEMA MADRID.
The official FITUR schedule and detailed program of activities (conferences, forums, presentations) are available in the section schedule and activities for FITUR. There are specific schedules for professionals (weekdays) and the general public (weekends).
FITUR brings together tourism companies, destinations, tour operators, official bodies, and many other entities in the sector. You can check it out in the Exhibitors catalogue and on Liveconnect. You can filter by criteria or view the complete list of exhibitors.
To help you plan your visit more conveniently, you can also access the exhibitor map once it is available at Exhibitors map..
The guest country at this year's Fitur is Mexico. Find out more at www.visitmexico.com.
In the last edition, FITUR received 100.000 general public visitors and 155.000 accredited professionals, with participation from 156 countries and over 9,500 exhibiting companies.
See all information at Previous edition.
All winners in the various categories of the FITUR Awards (Best Stand Awards, Active Tourism Awards, and more) from the previous edition are announced and detailed in the official Fitur Awards section.
Professional registration and tickets
You can do so by completing the professional registration for FITUR on the Passes and tickets page.
Remember, you cannot obtain multiple accreditations with the same email. Registration is personal, meaning each person must register with their own IFEMA MADRID account.
Purchase your ticket for FITUR on the Passes and tickets page.
Yes, but only during the weekend, when the event is open to the general public. Weekdays are reserved exclusively for accredited professionals. In both cases, you must purchase your pass or ticket at Passes and Tickets.
Invitations are provided by an exhibitor, who must generate it from Expo Zone. Once you have your code, you can redeem it during registration.
Go to Passes and tickets, select the appropriate pass, and click on Get your pass. Then, complete the registration and, in the third step, enter your code to apply the discount.
You can re-download your pass by accessing the registration again from the Passes and tickets page. Once there, you can download your pass again.
Participate in the event
If you are an exhibitor and want to participate in FITUR, go to Participate in Fitur.
You can also collaborate as a sponsor. Request information at Sponsors
To participate in FITUR, you must submit the Participation form on the Exhibitors page. We will then contact you to provide personalised advice. If you have questions or want prior advice, you can contact the fair directly on the Contact page, selecting the I Want to Exhibit option.
Complete information about available spaces, rates, and plans is in the Exhibitor Guide.
To manage your exhibitor passes or invitations, enter Expo Zone, go to the Event Access tab, and click on the desired option. Choose the event and booth number for which you want to send.
For invitations, you can view the types and their status: duration, discount, availability, and whether it has been sent or redeemed. Select the type of invitation you want to send, fill in the fields, and click Send. You can also download the invitation codes in Excel.
If you are a journalist and need a press accreditation, you can obtain it in the Press Room page within each fair.
Access to the event
- Metro: Line 8 (station *Feria de Madrid*) – South entrance.
- Bus: 73, 112, 122, and 828.
- Taxi: Stops at South Gate and North Gate.
- Car: M40 (exits 5–7), M11 (exits 5 and 7), and A2 (exit 7).
You will find an online “reduced mobility access” form on the website (How to get there section). Make sure to fill it in 48 hours in advance, indicating license plate, date/time, and event.
Wheelchair or electric scooter reservations are subject to availability. Contact [email protected] (confirmation by email). Tel.: 91 722 51 26. Manual wheelchairs are free of charge.
Cloakrooms are located at the entrances of each pavilion (pavilions 9 and 10 use North Gate Cloakroom, floor −1). They open 30 minutes before the event and close 1 hour after the event ends.
You can leave suitcases, clothing, umbrellas, motorcycle helmets. Devices with batteries such as electric scooters are not allowed due to fire risk.
In professional fairs, it is allowed but not recommended to attend with minors as it is a professional environment. Those over 16 must complete and pay for professional registration.
In public fairs, minors are allowed. Check rates and conditions on each event’s website.
Entry with animals is prohibited, except as established by current legal regulations, particularly assistance dogs or, where applicable, those established by IFEMA MADRID according to the event.
In events related to animals, animals exhibited or participating in competitions must be registered and comply with event rules.
IFEMA Madrid offers a wide variety of dining options for FITUR attendees, ranging from tapas and traditional cuisine to international and healthy alternatives. There are places designed for quick meals, cafes, informal menus, and more comprehensive dining areas.
The restaurants are distributed throughout areas such as Avenida Central, Terraza Mahou, and BuleBARES, and include establishments such as Rodilla, Bareto, MásQMenos, Udon, Tacos Don Manolito, Tim Hortons, and Aloha Poke. You can consult the complete list and their locations in the Food and drinks section.