Castilla-La Mancha Considers Its Participation in FITUR 2021 “highly positive.”
Ana Isabel Fernández Samper is Director-General of Tourism for the Castilla-La Mancha Region. She says that “We took part in FITUR 2021 as an exhibitor destination both with our 1,300 m2 stand and in the special-interest sections (LGTB + and Screen). It’s been really positive, both for the micro-destinations across our region and for the region’s businesses”. The Castilla-La Mancha stand made around four hundred business contacts and welcomed ten thousand visitors.
“We’ve succeeded in projecting the image we were aiming for: that we’re completely ready for the arrival of travellers from Spain and abroad, and fully compliant with the Covid-19 prevention protocols and regulations,” explains Ana Isabel Fernandez Samper, Director General of Tourism for Castilla-La Mancha.
“Our vast open spaces, the scale of our protected natural areas, and the number of quiet, healthy towns and cities... where you can eat, breathe, and live well... mean that we continue to successfully position ourselves among Spain’s destinations that are recovering the best following the worst period of the pandemic,” she says.
Presentation of the Nationwide Campaign
Fernández explains that “we chose FITUR 2021 as the event to present our nationwide campaign Your Inner World, with which we intend to position ourselves as the destination of choice for Spanish travellers, while at the same time continuing to work on other promotional activities to attract travellers from abroad.”
She also notes that “we’re finally getting figures about the tourism recovery in our region. On the one hand, a positive rate of change: overnight stays by Spanish visitors grew by 3.4% compared to January-May 2020. On the other hand, Castilla-La Mancha’s three provinces are among Spain’s top six for growth in hotel nights up to May. And, thirdly, compared to January-May 2019, the last period with figures before the health crisis, Castilla-La Mancha was Spain’s second destination with the smallest drop in overnight hotel stays.”
Castilla-La Mancha’s Director-General of Tourism estimates that “at our stand, we’ve welcomed about four hundred business contacts over the five days of FITUR, and received around ten thousand visitors; that’s, a large proportion of the Fair’s visitors.”