Diversification and the search for new segments and business niches is one of the main factors in the development and growth of the tourism industry, both in Spain and worldwide. Among the areas that are experiencing the highest growth are business, music, health, cinema and LGBT tourism, all of which are widely represented at the International Tourism Fair, FITUR 2020.
As stated recently by the president and CEO of the World Travel & Tourism Council (WTTC), Gloria Guevara, MICE tourism (focusing on the business world and its requirements) is the segment with the largest potential for growth in Spain. Live popular music had one of its best years in 2018, according to the Anuario de la Música en Vivo, a phenomenon that was notably boosted by the success of the large festivals, which attract increasingly more tourists.
Cinema tourism is also experiencing a boom. According to a recent TCI Research study, no less than 80 million international travellers visited locations of movies, series or commercials around the world in 2017, double the number from 5 years ago. Health and wellbeing are moving an increasingly larger number of people in Spain, which in 2018 was in the fifth place in the worldwide ranking, and second in Europe, behind Germany, according to the Global Wellness Institute. Gay tourism is also on the rise, and is the centre of over 10% of tourism around the planet, with a growth that is steadily above the average.