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MICE tourism, as well as music, health, cinema and gay tourism are all on the rise, with a large presence at FITUR.

Spain is increasing its tourism potential in the MICE, music, health, cinema and gay sectors, according to recent studies. Business trips also have a great potential for development, as they still only represent 12% of tourism in our country, compared to the 21% average throughout Europe. Music tourism set a record in 2018, with an income of €334 million; and cinema tourism is also growing in Spain, and throughout the world, with 80 million visitors, double the number from 5 years ago. In the health and wellness travel ranking Spain was in fifth place worldwide, and second in Europe in 2018. Meanwhile, gay tourism still moves over 10% of travellers, with a growth above the average. FITUR 2020 will have sections specialising in all of these important tourism segments.

18 Jul 2019

Diversification and the search for new segments and business niches is one of the main factors in the development and growth of the tourism industry, both in Spain and worldwide. Among the areas that are experiencing the highest growth are business, music, health, cinema and LGBT tourism, all of which are widely represented at the International Tourism Fair, FITUR 2020.

As stated recently by the president and CEO of the World Travel & Tourism Council  (WTTC), Gloria Guevara, MICE tourism (focusing on the business world and its requirements) is the segment with the largest potential for growth in Spain. Live popular music had one of its best years in 2018, according to the Anuario de la Música en Vivo, a phenomenon that was notably boosted by the success of the large festivals, which attract increasingly more tourists.

Cinema tourism is also experiencing a boom. According to a recent TCI Research study, no less than 80 million international travellers visited locations of movies, series or commercials around the world in 2017, double the number from 5 years ago. Health and wellbeing are moving an increasingly larger number of people in Spain, which in 2018 was in the fifth place in the worldwide ranking, and second in Europe, behind Germany, according to the Global Wellness Institute. Gay tourism is also on the rise, and is the centre of over 10% of tourism around the planet, with a growth that is steadily above the average.