Press releases

VENDIBÉRICA and The EAT2GO Show bring together the vending and food delivery industry

A total of 150 companies and more than 9,000 professionals are attending the event organised by IFEMA

From 18 to 20 October the vending and food delivery sectors are meeting up in Madrid at the fourth edition of the International Vending Trade Show, VENDIBÉRICA, consolidated as the main commercial expo for this sector on the Iberian Peninsula, and at The EAT2GOShow, the new trade fair aimed at the Take Away & Delivery industry in Southern Europe. Hall 4 of the IFEMA convention centre is the venue for the joint presentation of both events, each with its own identity but contributing synergies. A double event that is expected to draw more than 9,000 professionals.

17 Oct 2017

It is precisely this combination of forces that has made it possible to increase business participation by 54 por ciento compared to the 2015 edition of VENDIBÉRICA, and its net exhibition area by 50.28 por ciento to reach 5,500 m2. In total, 150 exhibiting firms from seven countries (Germany, France, Hungary, Italy, the Netherlands, Portugal and the United Kingdom) will participate, which will strengthen the international profile of the event. An aspect that has also been strengthened in terms of demand, through the organisation of a programme of invited buyers which will draw 117 professionals and influencers from eight countries.

VENDIBÉRICA is backed by the industry organisation, the Spanish National Association of Vending Machine Distributors (ANEDA), which attests to the favourable evolution of the sector. According to sources in the association, the Spanish vending machine industry had turnover of €1.21bn in 2016.

To consolidate this position, the trade fair once again brings together the entire value chain of the sector: operators, machine manufacturers, food products, technological solutions, equipment and components, payment methods, etc.


The trade fair will show the widest panorama of this industry, structuring its offer around the following sectors: MaquiVending (coolers, vending machines, dispensers, machines, OCS); Technology, or TecnoVending (management, security, payment systems, software, telemetry); Components for distribution, or CompoVending (accessories, components, consumables, entertainment, containers and packaging); Equipment, or EquipaVending (accessories and spare parts, storage, decoration, cleaning, maintenance, auxiliary furniture, security); Services, or ServiVending (insurance companies, consultants, financial institutions, training, franchises, communication media, transport); Food Products, or ProductVending (hot and soluble drinks, cold drinks, coffee, prepared foods, fruits and salads, fresh and healthy snacks and appetisers, sandwiches); and Non-food products, or ConsumVending.

. Demand

This offer is aimed at a professional group made up of vending machine operators, decision makers at public and private companies, large companies and SMEs, and managers of establishments in the hospitality sector — cafeterias, restaurants and caterers; tourist accommodations (hotels, rural guest houses, etc.); institutions (schools, hospitals, residential facilities); facilities for leisure, sport and wellness, and transportation; service stations; tobacco distributors; and franchise establishments.

. Technical Seminars

In parallel with the commercial expo, there will be an intensive agenda of professional events. The programming starts on 18 October, with the Día del Café, which includes activities like a comparative tasting of espresso coffee prepared in a vending machine and in a restaurant machine, and the Fourth Championship of Baristas of the Community of Madrid, Fórum Café. On the following days, there will be conferences addressing such topics as Latest figures from the European vending market; How vending machines contribute to healthy lifestyle habits; and Healthy vending of hot beverages.

Vía Innova Workshop, Training Boxes and The Vending Store

Likewise, VENDIBÉRICA has developed various areas for promoting innovation, training and the business: the Vía Innova Workshop, a space for introducing the latest products, which also are listed in a directory; Training Boxes, where companies can present their products and services; The Vending Store, a new space for presenting new business opportunities and the latest solutions for the vending industry.

The EAT2GO Show

For its part, The EAT2GO Show is the new event organised by IFEMA for the Food Delivery & Take Away sector and aimed at professionals and owners of restaurants and stores with home delivery and take away service. In effect, it is a unique specialised and single-themed event for the Food-to-Go industry, and its existence responds to the rapid development of the sector and the change in models of society and consumption. The trade fair was conceived as an instrument aimed at speeding up the development of the Food-to-Go channel on the Iberian Peninsula, contributing to invigorating the industrial framework and consolidating its visibility, positioning, and the competitiveness of the sector.

As such, The EAT2GO Show becomes a tool at the service of professionals and owners of restaurants and stores with home delivery and take-away service, to help them to increase their turnover through Food-to-Go. Traditional restaurants can increase their turnover by 25 por ciento to 40 por ciento by incorporating delivery service in their offer.

 The profile of visitors to the event are food delivery restaurants, take away establishments, hotel-catering and food service, food-to-go chains and franchises, convenience and in-store establishments, retail and distribution, bakeries and sandwich shops, among others.

All of these professionals have the opportunity to learn about the latest solutions, products, services and to seek advice at The EAT2GO Show. An offer structured around the Take Away & Delivery, Coffee & OCS, Food & Beverage, Sweets & Snacks and Vending sectors. 
The Know-How Forum of The EAT2GO Show is the space set up within Hall 4 of the Feria de Madrid for professional events, where prominent speakers will provide an accurate x-ray of this sector. They will address, among other topics, Management of the Food Delivery business model; The impact of the digital transformation on Food Delivery; and Organised Catering on the Vanguard of Delivery.

Thus, both through the commercial expo and the analysis and discussion space, The EAT2GO Show reveals the best profile of a sector in Spain that is undergoing tremendous growth compared to the countries around us, due to changes in consumption habits, and which is opting for quality, variety, convenience and fast service. This industry responds to a young consumer, with a growing consumption profile, although demand still peaks on Sundays and at the dinner hour, which are the times in the week that see the most home delivery orders (72 por ciento). The average amount spent by this segment is €22, and the delivery time is 45 minutes. Fifty percent of the orders are placed via mobile phone and the rest via computer, and Chinese, Italian and Turkish foods are the most popular, with Japanese food showing the most growth. Likewise, in 2016, spending on fast food was €1.93bn in our country.

Lastly, it should be noted that the International Vending Trade Show, VENDIBÉRICA, and The EAT2GO Show are taking place on the same dates — 18 to 20 October 2017 — as the new trade fair aimed at the meat industry, MEAT ATTRACTION, and FRUIT ATTRACTION, the second worldwide trade fair for the fruit and vegetable sector, both of them organised by IFEMA.