Fruit Attraction 2025 recognises innovation and entrepreneurship with the Innovation Hub Awards

On this occasion, a total of 9 products have been chosen as finalists from among the 50 entrants and will have the opportunity to defend their candidacy before the Innovation Hub Awards jury on Thursday 2 October, from 12.30pm in the Fruit Forum by Timac Agro space located in the connecting area between halls 1 and 3 of the trade fair.  

After their defence and the jury's deliberation, the winner in each category - Fresh Produce; F&V Industry and Sustainability and Commitment Actions - will be chosen, and the prize-giving ceremony will take place, with a cash prize of 2,000 euros for each winner.

The information on the 50 products and services presented at this edition will be available in the Innovation Hub space at Fruit Attraction, located in the connecting areas between halls 5 and 7.

The finalists of this year's Fresh Produce category are:

-Enza Zaden and Agroiris - Tribelli® Seedless

The Tribelli® range of peppers is reinvented in its Seedless version, offering all of its characteristic flavour but now without seeds. A proposal designed for healthy and convenient snacks, meal kits and fresh dishes, combining sweetness, vitamins and antioxidants with a more convenient and sustainable consumption experience.

-IRTA (Institut de Recerca i Tecnologia Agroalimentàries) - Apple variety HOT84A1/TUTTI®
A new apple variety adapted to hot climates. It stands out for its intense aroma, sweet taste, crisp and light texture and bright red colour, offering new possibilities for fruit production in hot regions.

-SAT Bonnysa - Flavors of the World Range

An innovative collection of fresh and natural spreads that invites you to discover international flavours, such as those from Japan, Syria, Lebanon, among others- and, at the same time, to export the taste of Spain.

The finalists of the F&V Industry are:

-AgroFresh – Rubens

A handheld, non-destructive scanner that, integrated with the FreshCloud™ digital platform, enables real-time measurement of key parameters such as Brix, firmness and starch. It facilitates decision making from the field to the packhouse, optimising quality, reducing waste and improving efficiency throughout the fruit and vegetable chain.

-Ecorobotix – ARA: Broccoli Ultra High Precision Algorithm

AI-powered sprayer that applies treatments on a plant-by-plant basis. Its unique broccoli algorithm reduces herbicide use by up to 95% and fungicides and insecticides by 85-35%, offering unprecedented flexibility in crops where alternatives are scarce. A true technological revolution for the industry.

-Edencore – Viewer

Cutting-edge monitoring system with high-precision cameras to forecast yields, measure productivity and provide tree-level crop health data. With its VRA technology, it enables real-time mapping of foliage and fruit load variabilities, reducing the use of chemical inputs by up to 40%.

The finalists in the Sustainability and Engagement Actions category are: 

 -Anecoop S. Coop. - Anecoop Sustainability Observatory

A strategic tool exclusively for its member cooperatives that allows them to measure impacts, adapt to regulations and make decisions based on real data. It combines training, data science and innovation to turn sustainability into a way of improving the efficiency, competitiveness and social and environmental value of the industry.

Pallet Sure – FIXBOX

A reusable system that eliminates the need for plastic film and strapping in the transport of goods. An innovative solution that aims to transform logistics, reduce plastic waste and become a global benchmark in sustainable fastening systems.

Primaflor – Robot LaserWeeder G2-600-G

Robotic laser weeding system with artificial intelligence that achieves 99% effectiveness in the elimination of weeds without herbicides. It protects soil microbiology, reduces operating costs and promotes more sustainable agriculture, avoiding the use of chemicals and preserving the natural balance of the agricultural ecosystem.