Press calendar. Fruit Attraction 2025

Press calendar. Fruit Attraction 2025 

Tuesday 30 September 

9.30am: | OFFICIAL OPENING Fruit Attraction 2025

                    From 9.30am to 7pm.

                    Halls 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 of IFEMA MADRID

10am: GROUP PHOTO

               With the organisers and partners

Tomato, Fruit Attraction 2025 Star Product

Central passageway hall 9 

10am: PRESS CONFERENCE: ANECOOP'S 50th ANNIVERSARY

Anecoop, the second-tier fruit and vegetable cooperative representing more than 20,000 farmers throughout Spain, is inviting the media to the press conference it is organising at Fruit Attraction to mark its 50th anniversary.

               Anecoop Stand (5D02/5D04) 

10.30am: | VIII GRAPE ATTRACTION

The past, present and future of table grapes

Fruit Forum (connecting area between halls 1-3)

10.30am: | BIOFRUIT CONGRESS

Policy&Market: eco-regenerative agriculture

Fruit Next (hall 4)

10.30am: | VISIT TO THE VARIETY ORCHARD/GREENHOUSE

Tomato, Fruit Attraction 2025 Star Product

Plaza #alimentosdespaña 

10.30am: PRESS CONFERENCE: BIOSOLUTIONIZE AGRICULTURE BY ROVENTA NEXT

               Rovensa Next Stand (9E26) 

11am: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Enrique Sanchez

Cooperativa La Palma

Factoría Chef (hall 7) 

11.15am: | BIOFRUIT CONGRESS

Policy&Market: Organic F&V in catering

Fruit Next (hall 4) 

12pm: | OFFICIAL OPENING

               Event presided over by Luis Planas, Minister of Agriculture, Fisheries and Food.

                    Speech and subsequent tour of the trade fair

                    Factoría Chef, sponsored by #alimentosdespaña (hall 7) 

12.00pm to 6.00pm | PERMANENT TASTING OF TOMATO VARIETIES

Tomato, Fruit Attraction 2025 Star Product

Buyers’ Lounge (connecting area between halls 7 and 9) 

12.30pm: | SHOWCOOKING COFRADÍA DEL TOMATE DE ALMERÍA (ALMERIA TOMATO ASSOCATION)

Speaker / Chef: Ginés Peregrín and Antonio Carmona

Cofradía del tomate de Almería

Tomato, Fruit Attraction 2025 Star Product

                    Coexphal Stand (hall 9) 

2pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Daniel del Toro

Tomato, Fruit Attraction 2025 Star Product

Factoría Chef (hall 7) 

3pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Ruben Fenollar

Campo de Lorca

Factoría Chef (hall 7) 

3.30pm: | PRESS CONFERENCE: PRESENTATION 3rd EDITION OF FRUIT ATTRACTION SÃO PAULO

IFEMA MADRID and Fiera Milano Brasil

FRUIT NEXT (hall 4 - 4B15) 

4pm: | TOMATO ATTRACTION FORUM

Opening

Tomato, Fruit Attraction 2025 Star Product

Set Fruit TV (connecting area between halls 7 and 9) 

4pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Ruben Fenollar

Campo de Lorca

Factoría Chef (hall 7) 

5pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Roberto Chef Bosquet

Trops

Factoría Chef (hall 7) 

5.30pm: | MEDIA CALL

               Mercados Magazine's Most Influential People in the industry 2025

Fruit Next (hall 10) 

6.30pm to 8.30pm | AFTER WORK

Avenida Alcalá at Fruit Attraction 

Wednesday 1 October 

9.30am: | Fruit Attraction 2025 OPENING

                    From 9.30am to 7pm.

                    Halls 3, 4, 5, 6, 6, 7, 8, 9, 10, 12 and 14 of IFEMA MADRID

10.00am: | OPENING OF VARIETY GARDEN/GREENHOUSE

Opening

Tomato, Fruit Attraction 2025 Star Product

Plaza #alimentosdespaña

10.30am: | BIOFRUIT CONGRESS

Innovation: organic production auxiliaries

Fruit Next (hall 4) 

11am: | 6th FRESH FOOD LOGISTICS THE SUMMIT

Cold logistics scales up towards efficiency

The Summit (hall 12) 

11am: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Luisa Andrea Solano Pérez

5-a-Day and Fruits and Vegetables of Fontellas

Factoría Chef (hall 7) 

11am: | TASTING OF CULINARY CREATIONS MADE WITH MURCIAN TOMATOES

Speaker / Chef: Pedro Buitrago

Sugardrop, Paloma's sweetest offering

Tomato, Fruit Attraction 2025 Star Product

Region of Murcia Stand (7C07) 

11.15am: | BIOFRUIT CONGRESS

Innovation: distribution requirements

Fruit Next (hall 4) 

11.30am: | TASTING OF CULINARY CREATIONS MADE WITH MURCIAN TOMATOES

Speaker / Chef: Pedro Buitrago

Looije, much more than tomatoes

Tomato, Fruit Attraction 2025 Star Product

Region of Murcia Stand (7C07) 

11.30am: | AWARDING OF EQUIALITY BUSINESSES CERTIFICATES – MUJER AGRO

Fruit Next 10 (hall 10) 

12.00pm to 6.00pm | PERMANENT TASTING OF TOMATO VARIETIES

Tomato, Fruit Attraction 2025 Star Product

Buyers’ Lounge (connecting area between halls 7 and 9)

12pm: | BIOTECH ATTRACTION CONGRESS 2025

                    Sowing knowledge, harvesting innovation

Fruit Forum (connecting area between halls 1-3) 

12pm: | TOMATO ATTRACTION FORUM

Opening

Tomato, Fruit Attraction 2025 Star Product

Set Fruit TV (10F28) 

12pm: | PRESS CONFERENCE: IFCO CIRCULARITY AWARDS

The event will pay tribute to leading Spanish and Portuguese producers in sustainable operations.

IFCO stand (connecting area between halls 1-3) 

12.30pm: | COFRADÍA DEL TOMATE DE ALMERÍA (ALMERIA TOMATO ASSOCATION)

Speaker: Vicente del Bosque

Coexphal

Tomato, Fruit Attraction 2025 Star Product

Coexphal Stand (hall 9) 

1pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Andrea Tumbarello

Regione Sicilia

Factoría Chef (hall 7)

 1pm: | PRESENTATION OF THE FIRST HARVEST AND GASTRONOMIC WORKSHOPS ON THE FLAVOUR OF TOMATOES

Speaker: Samantha Vallejo-Nágera

Casi

Tomato, Fruit Attraction 2025 Star Product

Casi Stand (hall 9)

1.30pm: | Fruit Attraction Award

In its 10th edition, it has recognised Fructidor

Fruit Next 4 (hall 4) 

1.30pm: | 15th APAE Journalism Awards

General Category: José Iván Suárez Ruiz -Eldiario.es Castile-La Mancha edition-

Fruit and Vegetables Category: Javier García Padilla -Canal Extremadura-

Innovation Category: José María Montero/Sebastián Mateos -Canal Sur-

Agri-food Sustainability Category: Víctor Martín Feliú -Eurocarne magazine-

Fruit Next 4 (hall 4) 

2pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Jorge Lopez Gimenez

Germinarte

Factoría Chef (hall 7) 

3pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Sonia Cortes, Carmen Cabra, Amalia del Río, Alicia Lozan, Cristina Ferrer

Factoría Chef (hall 7) 

3pm: | ROSA TOMATO PRESENTATION - CASI Y BASF | NUNHEMS

Casi

Tomato, Fruit Attraction 2025 Star Product

Casi Stand (hall 9) 

4pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Daniel del Toro

Tomato, Fruit Attraction 2025 Star Product

Factoría Chef (hall 7) 

5pm: | 2025 TOMATO AWARDS

Tomato, Fruit Attraction 2025 Star Product

Junta de Andalucía Stand (hall 9) 

5pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: José Valadés Nieto

Tanynature

Factoría Chef (hall 7) 

7pm: | SPANISH TOMATO FIESTA

Tomato, Fruit Attraction 2025 Star Product

Proexport Stand (7D09) 

6.30pm to 8.30pm | AFTER WORK

Avenida Alcalá at Fruit Attraction 

Thursday 2 October 

9.30am: | Fruit Attraction 2025 OPENING

                    From 9.30am to 4pm

                    Halls 3, 4, 5, 6, 6, 7, 8, 9, 10, 12 and 14 of IFEMA MADRID

TBD. | BEST STAND AWARDS

               Categories: Most Original; Best Design; Most Sustainable and People’s Choice

                    Delivery of awards to the winning stands 

10.00am: | OPENING OF VARIETY GARDEN/GREENHOUSE

Opening

Tomato, Fruit Attraction 2025 Star Product

Plaza #alimentosdespaña 

10.30am: | TASTING OF CULINARY CREATIONS MADE WITH MURCIAN TOMATOES

Speaker / Chef: Pedro Buitrago

Perichán, the tradition and flavour of the Mazarrón tomato

Tomato, Fruit Attraction 2025 Star Product

Region of Murcia Stand (7C07) 

11am: | TASTING OF CULINARY CREATIONS MADE WITH MURCIAN TOMATOES

Speaker / Chef: Pedro Buitrago

Bonnysa, cultivate your naturalness

Tomato, Fruit Attraction 2025 Star Product

Region of Murcia Stand (7C07) 

11am: | 6th FRESH FOOD LOGISTICS THE SUMMIT

Cold logistics scales up towards efficiency

The Summit (hall 12) 

11am: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Antonia Maria Piernas Millan, Pablo González

Cricket

Factoría Chef (hall 7) 

12.00pm to 1.30pm. | PERMANENT TASTING OF TOMATO VARIETIES

Tomato, Fruit Attraction 2025 Star Product

Buyers’ Lounge (connecting area between halls 7 and 9) 

12.30pm: | INNOVATION HUB AWARDS

Categories: Fresh Produce; F&V Industry; and Sustainability and Commitment Actions

               Fruit Forum by Timac Agro (connecting area between halls 1-3) 

1pm: | FACTORÍA CHEF sponsored by #alimentosdeespaña

Speaker / Chef: Shayna Telesmanic

Natural Delights

Factoría Chef (hall 7)