Among the trade fairs scheduled for the last four months of 2020 are many of those that were postponed due to the health crisis. Thus, IFEMA’s efforts during this impasse period focused on keeping as many trade fairs as possible on its calendar, and thus causing the least economic impact to the sectors that are represented.
The return to activity will bring important changes with it. IFEMA is preparing to face the limitations that will surely be imposed by the new current situation, with the addition of avant-garde technology to ensure controlled access and capacity at its trade fairs and congresses, as well as the latest temperature-monitoring equipment located at the main accesses for everyone attending, among other systems to control physical distancing and other measures.
But the attendees will not only experience this new way of measuring the health and volume of attendance per square metre, they will also see the new trade fair model that is already underway, which will guarantee the effectiveness of combining content that enables replacing and complementing business relations and in-person B2B meetings with the help of technology, among many other changes.
Given the challenge of promoting trade fairs as excellent business forums, IFEMA has committed to adapting to the changes that inevitably will be brought by the health crisis, by encouraging creativity, research, the willingness to assume risks and the constant search for opportunities for its clients.
“In short, it’s about redesigning how the various events will have to be held in order to meet the new health safety and people mobility requirements”, points out Eduardo López-Puertas, general director of IFEMA, who declares “the importance of IFEMA’s role right now in providing value for companies, and contributing towards reactivating the economy. A challenge that will contribute to the recovery of the sectors that are convened, as well as all those whose reactivation depends largely on business tourism, such as hotels, restaurants, shops, transportation and cultural and leisure activities”.
The aim of the digital campaign is to publicise IFEMA'S labour of service to society and to the corporate sector, and to focus on recovering its activity, as well as to boost activity for companies, offering safe areas and professional and public meetings that are fully compliant with current regulations.