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01 March 2021

IFEMA and SEGITTUR Renew Their Partnership For FITUR 2021

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Both institutions will partner again this year to promote one of the Fair’s most innovative features: FITUR KNOW-HOW & EXPORT, the special interest section that’s become a reference point for smart destinations services and products in terms of innovation, technology, accessibility, and sustainability.

IFEMA and SEGITTUR have renewed their partnership agreement for organising the FITUR KNOW-HOW & EXPORT special interest section at the next edition of FITUR, the International Tourism Trade Fair, which will be held from 19th to 23rd May 2021, at Feria de Madrid.

This section is being promoted jointly by FITUR and SEGITTUR in partnership with ICEX Trade and Investment. It has become a benchmark event for Spanish companies that want to export their know-how through services and products linked to the five themes of the smart destinations model, from innovation and technology, to accessibility and sustainability.

They signed the agreement today at a ceremony attended by IFEMA Managing Director, Eduardo López-Puertas, SEGITTUR chairman, Enrique Martínez Marín, and FITUR chairwoman, María Valcarce.

The agreement includes actions such as organising an exhibition space for Spanish companies to promote their businesses and export their know-how. There will also be a networking area, a full three-day programme of talks in the auditorium, and the SEGITTURLab area, a practical workshop space with learning opportunities to prepare tourism professionals to respond to the sector’s new needs.

Eduardo López-Puertas highlighted that “IFEMA, and the tourism industry’s different actors and businesses are living through a crucial moment and looking to a future full of opportunities, one in which innovation and digital transformation are going to be essential for success. A future in which an innovative and increasingly smart tourism industry can play a leading role, with accessible and sustainable destinations, by leveraging the solutions that technologies bring to tourism development. This is even more so in the present context, one in which this edition of FITUR will be strategic for the sector’s long-awaited recovery. SEGITTUR’s partnership and its experience will ensure that the Fair is a successful opportunity for Spanish tourism companies to promote innovation and internationalisation.”

SEGITTUR’s chairman expressed his satisfaction and gratitude for the continuing work carried out within the framework of Fitur Know-How & Export, which will celebrate its ninth edition in 2021. “Throughout these years, it has proven itself as a space that arouses great interest among visitors from Spain and abroad. It allows both the public and private sectors to find out about the latest news and developments in products and services and the latest technology solutions for promoting smart tourism management. It is an initiative that has undoubtedly become an essential, benchmark event within FITUR, where you can find out first-hand about the most advanced tourism trends for the future.”