"Strategic edition for tourism recovery" will feature a new digital tool aimed at expanding opportunities for networking and sharing information among professionals within the value chain of the international tourism industry. This tool is FITUR LIVEConnect, an advanced technology platform, accessible both online and via a mobile app, that enhances the in-person experience at FITUR and represents IFEMA's commitment to digitalising its events in an effort to promote products and services that reach other markets.
The LIVEConnect platform has been developed with artificial intelligence technology to offer networking opportunities to all professionals in the sector, as well as additional content with a highly interesting programme and a wide range of contacts to broaden the framework for the professional and business relationships that arise during FITUR.
FITUR LIVEConnect will be available from 5 May to 4 June, which will enable supply and demand to be included on the platform, facilitate preparation for the event with advanced knowledge of the content expected for FITUR 2021, identify interests thanks to its advanced search feature, schedule online and in-person meetings, hold video calls, chat live, multi-site eB2B etc. FITUR LIVEConnect enables participating businesses to promote their sector-related products, services and destinations, and benefit from several features aimed at enriching their professional contact network, creating business networking opportunities and interaction within the international tourism industry well beyond the FITUR event.
All of this makes FITUR LIVEConnect a brand-awareness tool that is prepared to strengthen both the ability of participating companies to meet together, as well as their expectations in terms of business and impact as a result of attending the event.
Further information for FITUR exhibitors and co-exhibitors interested in becoming part of FITUR LIVEConnect can be found on the FITUR website.
LIVEConnect will also be available in a virtual format for those destinations and businesses who are unable to attend FITUR in person and wish to include their content on the platform and be a part of this large network for the international tourism industry. Professionals who will be attending in person can also join FITUR LIVEConnect when they register on the FITUR website.