Over five days, the La Rioja stand has hosted numerous activities to show this region’s possibilities as a destination “for everyone, with comprehensive guides for enjoying tourism and holidays to satisfy the needs of all visitors, regardless of where they’re from.” A diversity of attractions, covering culture, food, wine, landscapes, archaeology, nature, sports activities or and active tourism, film or festivals. These and other attractions were on display under the slogan Reserva (as in wine), suggesting a return to ‘the little things that can still delight us’.
Institutional Visits and Professional Meetings
During the three trade visitor days, the La Rioja stand hosted business meetings and received numerous institutional visits: Spain’s Minister of Trade, Industry and Tourism, Reyes Maroto; the Minister of Agriculture, Fisheries and Food, Luis Planas, who met with the Councillor for Agriculture, Livestock, Rural World, Territory and Population, Eva Hita; the region’s Minister for Development, José Ángel Lacalzada, and Regional Minister for Sustainability and Ecological Transition, Álex Dorado Nájera, and others.
The staff attended to 196 people, 90% of them from Spain and 10% from abroad. Also, 511 digital and 150 print brochures have been sent.