For the sixth consecutive year, the section specialising in health tourism, FITUR HEALTH, will again have its area within the International Tourism Fair, FITUR 2020, from the 22 to 26 January 2020, after the renewal of the agreement between IFEMA and the cluster SPAINCARES signed this morning, 10 July, by the General Director of IFEMA, Eduardo López-Puertas, and the President of SPAINCARES, David Medina.
This monographic section, which will be located in Hall 8 at Feria de Madrid, along with the international tourism business sector, will have, as in previous years, four fully separate areas to promote Health Tourism for Spain: an exhibition area aimed at showing the most updated health tourism offer (hospitals specialising in foreign patient assistance, spa resorts, nursing homes, specialised tour operators, insurance companies, health tourism destinations, associations aimed at health tourism, etc.); an area for B2B meetings between offer and demand; an academic area; an area for analysis and discussion, with a full program of conferences given by experts in this segment, and a B2C area, where there will be several demonstrations designed for the public in general.
Thus, FITUR HEALTH is consolidated as the meeting point for health tourism professionals from around the world, a tourism niche that is in full bloom, with a 20% average annual worldwide growth, both in number of patients and in business volume generated.
In 2019, FITUR HEALTH brought together a higher presence of exhibitors from other countries, providing the event with a highly international dimension. Specifically, there were 13 exhibitors representing over 200 health centres and industry companies; 12 international procurement officers in the B2B area from the main outgoing countries; over 20 expert conference speakers, both national and international, and it was the framework for the development of several demonstrations designed for the public attending the Fair, which attracted a lot of interest.
David Medina, president of SPAINCARES, declared: “The alliance of two of the main economic sectors in Spain, Tourism and Health, along with the support provided by the Secretariat of State for Tourism for the SPAINCARES project, will enable us to place the country as a worldwide leader within this tourism sector. An activity with growth over 20% per year worldwide, which we expect in Spain will reach a business turnover exceeding a billion Euro, over the next few years”. The president of SPAINCARES also said that FITUR is the best showcase for Spain’s offer in this segment, and will thus contribute to improving the contribution to the GDP.
Eduardo López-Puertas, General Director of IFEMA, pointed out “the importance of having representation at FITUR of all those vertical segments that represent employment, business and growth for the tourism industry, as well as the backing of the main Associations. This is the case of the commitment by the Spanish Health Tourism Cluster, SPAINCARES, to turn FITUR HEALTH into an increasingly powerful section and an excellent working framework where professionals can learn about the current offer, trends and opportunities for growth and business of one of the reference tourism segments in our country”.
Organised by IFEMA, FITUR 2020 will be held from the 22 to 26 January at Feria de Madrid. This large global meeting point for tourism professionals, leader in the worldwide industry, is preparing one of the most comprehensive editions, where sustainability, technology and specialisation will continue to be at the forefront. This will all take place within the celebrations for the 40th Anniversary, a special occasion that will be the culmination of a whole series of initiatives that are already in motion, with the aim to provide continuity to the successful and rising trajectory of FITUR. During the latest edition FITUR attracted
10,400 participating companies, with over 253,000 attendees.