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FITUR 2022’s FITUR MICE Section Brings Together Meetings and Business Travel Tourism

The FITUR MICE Call for Entries is now open

A strategic space for bringing together supply and demand specialising in this key segment for the business development in the global tourism industry.

10 Nov 2021

The target profiles are corporations, associations, incentives companies, business travel companies and event and congress organisers.

FITUR 2022, the tourism industry’s first major annual event, brings together professionals from the meetings, incentives, congresses and events tourism sector in its FITUR MICE section. With the slogan “Embrace the World”, the Fair will hold its next edition from 19th to 23rd January at IFEMA MADRID. Its diverse content offering will include a strategic space for bringing together supply and demand in this specialist segment which is crucial for revitalising the global tourism industry.

As in previous years, the FITUR MICE section will be organised in partnership with MITM Events, a specialist in organising B2B events for the MICE industry with the support of IFEMA MADRID’s worldwide delegation network. The event will have its own space over the two days before FITUR 2022 (17th and 18th January) for holding these meetings in an exclusive business environment aimed at efficiently making contacts and generating business.

The meetings programme offers participating exhibitors a pre-arranged agenda of appointments with company executives rigorously selected for their strong potential for business and purchasing decisions.  The target profiles are corporations, associations, incentives companies, business travel companies and event and congress organisers.  We schedule about thirty appointments per participant. FITUR MICE will also have a programme of networking social events to allow participants to expand their network of contacts and strengthen their links with each other.

More information and registration: https://www.ifema.es/fitur/fitur-mice

About FITUR

FITUR is one of the world’s leading trade fairs and the leading hub for the Latin-American market. IFEMA MADRID will organise its 42nd edition from 19th to 23rd January 2022 at the Spanish capital’s Exhibition Venue. It has is supported by Spain’s government, which has declared it an Event of Exceptional Public Interest. It is also backed by institutions, countries and destinations, hotel chains, agencies and tour operators, technology companies, suppliers, transport providers, and others. This backing makes FITUR an excellent platform for finding out about new developments, initiatives and future trends in specialisation, technology and sustainability, making it an unmissable meeting point for the worldwide tourism industry.