Logo Fitur MITM Fitur MITM

22 January
24 January

Multiply your business opportunities



Participation fee: € 3,880 + VAT

Only 100 spots available for tourism offices, convention bureaux, hotels, DMC’s, etc.



Tel. + 34 91 541 43 07
+ 34 91 722 57 62
+ 34 91 722 53 62



  • We are Chamartin
  • Luxucar


MITM"The15-minute pace can be tough, it’s really this that makes it so effective. People were well organised and as a result of this, we didn’t get a single no-show." Caribbean Tours, Fabian Brüning (MITM Havana 2018).
MITM"An event that facilitated future negotiations with and feedback from various travel agencies and organisations/tour operators, as well as close strategic partnerships." Grupo Palco, Tamara González (MITM Havana 2018).
MITM"It was clearly an important event with significant impact, which I’m sure will be reflected in the segment’s development over the next few years." Meliá Cuba, Ángela Erostarbe (MITM Havana 2018).

Welcome to the first FITUR MITM event

An essential event for the worldwide MICE Tourism industry: two intense days of networking to close deals with the right buyers.

As part of its segmentation strategy, FITUR once again shows its commitment to MICE Tourism, a powerful catalyst for the global tourism industry.

This exclusive event for business travel and meetings will take place within FITUR 2019, from 22 to 24 January in hall 9. It will include:

A workshop where each seller will be guaranteed a diary of up to 30 pre-arranged appointments with 100 managers of carefully chosen international companies, all with significant business potential and purchasing power, with the following profiles:

  • Corporate enterprises.
  • Incentive companies.
  • Events and conference organisers.
  • International associations.
  • Business travel.

The high quality of buyers ensures that 99.9% of appointments are kept, guaranteeing a wise investment for exhibitors. 

A comprehensive networking programme with various social events for creating synergies and strong professional ties between participants:

  • Welcome cocktail evening.
  • Coffee-service.
  • Closing dinner.
  • Post tours.

The event is co-organised with GSAR Marketing, a pioneer and leader in MICE Tourism with proven experience; since its first trade fair in 1997, it has organised a total of 49 events in 34 cities across 18 countries.

In recent years MICE tourism has grown and become a key option for the industry, proof of which are the 12,558 conferences of international associations held throughout the world in 2017, according to data from the International Congress and Convention Association, ICCA. The ranking placed Spain in fourth position (564 conferences), after the United States (941), Germany (682) and the United Kingdom (592).

Testimoniales sobre el último evento organizado por GSAR Marketing:

  • Caribbean Tours, Fabian Brüning: "Referente a la feria como tal, a las citas y a la calidad de los compradores, podemos decir que estamos muy contentos. Es cierto que el ritmo de 15 minutos es parcialmente duro, pero justamente eso es lo que hace que sea muy eficaz. Había mucha disciplina y el resultado fue que no tuvimos ni un no show".
  • Guadalajara CVB, Óscar Morales: "La logística de las citas siempre es muy buena porque se cumplen las reuniones en tiempo y forma".
  • NH Capri, Gemma Cué: "Muy provechosa la jornada, excelente organización".
  • Grupo Palco, Tamara González: "Evento que facilitó las negociaciones futuras y retroalimentación con distintas organizaciones y agencias de viajes / tour operadores, así como fuertes alianzas estratégicas entre las partes".
  • Meliá Cuba, Ángela Erostarbe: "Fue definitivamente un gran evento, con gran repercusión, que estoy segura se verá reflejado en la producción del segmento en los próximos años".