The FITUR International Tourism Trade Fair, under the banner ‘We Embrace the World’, has already announced the winners of the 27th Active Tourism Contest. Organised by FITUR, together with the magazine AireLibre, it aims to promote the development and marketing of the tourism industry, with a focus on adventure tourism, culture, nature, wine and food tourism, as well as technological development, accessibility and the environment.
This year, the panel - composed of consumers, tourism professionals, media and representatives of the tourism sector - has had a particularly difficult task. Almost 100 submissions presented by FITUR 2022 exhibitors and co-exhibitors have stood out for their superior quality. Finally, after long deliberation with more than 7,300 votes cast by both consumers and professionals, the prize-winning products have been selected. The winners in the national classification are Eat, drink, dream... in Sanlúcar de Barrameda, Cádiz (Andalusia); a Sensory Experience in Historic Bilbao, (Basque Country); Churreros de Aliste - Transhumance and a Journey into the Past, in Aliste, Zamora (Castile and León). In the international category, meanwhile, the prizes went to Cooperative Adventure in Zimbabwe for the Protection of Rhinos (Zimbabwe); Jalmahotsav - India’s One-of-a-Kind Water Festival, on Hanuwantiya Island (India), and the Dominican Republic - Treasure Lies Within (Dominican Republic). The six winners will all be awarded a seal identifying them as winners at this year’s FITUR.
The awards will be presented within the framework of FITUR, which this year takes place from 19 to 23 January at Feria de Madrid, under the banner ‘We Embrace the World’.
NATIONAL CATEGORY WINNERS
Eat, drink, dream... - Sanlúcar de Barrameda, Cádiz
Dining featuring carefully paired food and wine while enjoying a pleasure cruise along the mouth of the Guadalquivir River on board ‘La Pepa’. Sanlúcar’s gastronomy and wineries share the limelight for a special supper in a unique setting, with the sunset over Doñana as backdrop. All taking place during the celebration of the Fifth Centenary of the first circumnavigation and Sanlúcar’s designation as the Spanish Capital of Gastronomy. www.visitasdonana.com/otros-eventos www.sanlucargastrocapital www.ctenariosanucar.es
A Sensory Experience in Historic Bilbao - Bilbao
Explore the old city of Bilbao, discovering its essence through touch and smell. This is an experience designed for people with disabilities. www.exploranorte.com
Churreros de Aliste, Transhumance and a Journey into the Past - Aliste, Zamora
A trip exploring nature and traditions from the perspective of the region's shepherds. The shepherds are known as ‘churreros’ in the region of Aliste, an area with a fascinating ethnographic and natural heritage which has changed little over the years. This is a chance to share several days with the local shepherds over the course of the year. One weekend each season shows visitors the most important tasks and allows a glimpse into Aliste’s ancestral traditions, a way of life now almost extinct. www.rumbonatura.com www.territorioviajero.es
INTERNATIONAL CATEGORY WINNERS
Cooperative Adventure in Zimbabwe for the Protection of Rhinos, Zimbabwe
Visit the spectacular Victoria Falls and the mythical ruins of Great Zimbabwe and take a photographic safari in search of wild animals in the country’s national parks. While 93% of the lion population and 98% of the black rhinos have now disappeared, 5% of the global population of these animals is being protected, largely thanks to Ankawa Safari tourism in Zimbabwe. Come and meet the men and women who fight to protect these animals with the funds generated by your trips. www.ankawasafari.com
Jalmahotsav - India’s One-of-a-Kind Water Festival, Hanuwantiya Island, India
As part of its drive to promote the state as a hub for adventure tourism, MP Tourism revamped the unexplored Hanuwantiya Island, developing it as a destination and the site of India’s biggest water, land and air festival. A wide range of water, land and air activities are on offer, including parasailing and more. www.jalmahotsav.com
Dominican Republic - Treasure Lies Within, Dominican Republic
A journey into the interior of the Dominican Republic, where you can discover its lush natural wilderness, its rich history and experience a multitude of adventures.
Travellers can try agrotourism in La Romana, rafting in Jarabacoa, or visit Santo Domingo for a trip to the Botanical Gardens or a hotel stay in the Colonial Zone. www.politours360.com
For more information about the Contest go to: https://www.ifema.es/fitur/expositores/premios