The Canary Islands will be showcasing at FITUR 2022, the first major annual event of the tourism industry, which will be held from the 19 to 23 January at IFEMA MADRID, their insularity, volcanic origin and significant plant diversity, with close to 500 native species. Their stand at the International Tourism Fair will offer a creative, conceptual, evocative and metaphoric design in its form, and it will be informative and educational in its essence and exhibition content.
Additionally, among the main attractions that visitors will be able to experience first-hand is the Canary Islands Carnival, which is currently the main celebration in almost all of the towns of this archipelago.
The Canary Islands stand at FITUR aims to elicit reactions from its visitors’ emotions. It will highlight three main features that make the Islands different from others. The first, their insularity, as a territory connected to the ocean. The second, their volcanic origin, a group of islands that were formed by the constructive action of volcano activity in the ocean. And the third, their significant plant diversity, as their special location and formation provide close to 500 species native to the Canary Islands. These three elements make up the stand’s conceptual framework. Ocean, Lava and Plants. And they will be represented by the three basic colours: blue, red and green.
Based on these three premises and taking into account the sector leadership, the shared responsibility and the strategy of the “Canary Islands” brand, in particular with the communication platform linked to the “holaislascanarias.com” platform, the stand will offer a creative, conceptual, evocative and metaphoric design in its form, and it will be informative and educational in its essence and exhibition content.
Canary Islands Carnival
One of the main attractions that visitors will be able to experience first-hand is the Canary Islands Carnival, which is currently the main celebration in almost all of the towns of this archipelago. As each of them have their own idiosyncrasies, they are unique in the world. This proposal will bring a small part of the “Canary Islands Carnival” to FITUR, highlighting the destination's values and the welcoming and kind nature of the Canary Island natives.
There will be several sessions over the weekend (Saturday and Sunday) of an haute-couture carnival fashion show, with 12 models designed and inspired by the flora and fauna of the archipelago. At the end of each session, six members of a comparsa (carnival troupe) will break out in a dance around the stand, to batucada and carnival music. There will also be a small exhibition with six spectacular masks, designed ad hoc for FITUR 2022 and made with glass crystals, strass, passementerie, decorative trim and feathers.
The Canary Islands stand at FITUR will stand out thanks to the quality of its design, creativity and innovative approach. It will also be state-of-the-art, with a general ambience dominated by moving light effects over the entire structure and texture. It will have new touch-screen modules for interactive information on the island resources, and a new tourism resource software. This will reduce the stand’s environmental footprint and meet Covid regulations. It will also include four large clear LED screens, measuring 20 square metres, which will show moving logos and/or stunning light effects.
The whole stand will implement the new safety measures to create a clean and safe area, with Covid distancing, regular cleaning and visitor assistance throughout the entire event.
FITUR is one of the major trade fairs in the worldwide tourism event panorama and the main hub for the Latin American market. Organised by IFEMA MADRID it will hold its 42nd edition from the 19 to 23 January 2022 at the Trade Fair Facilities in the Spanish capital, and backed by the Government, as it classified it as an Event of Exceptional Public Interest. It is also backed by institutions, countries and destinations, hotel chains, tour operators and travel agencies, technological companies, suppliers, transportation companies, etc., that make FITUR a major benchmark platform, showcasing all the news, offers and future trends regarding specialisation, technology and sustainability, and an essential event throughout the entire value chain of the international tourism industry.