FITUR aims for a standout 2026 edition with a strong focus on knowledge
The International Tourism Trade Fair will run from 21 to 25 January at IFEMA Madrid. The opening ceremony will be held on the second day of the event, Thursday 22 January
FITUR is finalizing all arrangements for its next edition, which will take place from 21 to 25 January 2026 at IFEMA Madrid. Participation expectations are high, reflecting the strong momentum in the tourism sector. According to UN Tourism, international arrivals were up 5% on 2024 figures as of September, reaching 1.1 billion travellers worldwide.
The 46th edition of FITUR will be officially inaugurated on Thursday 22 January, the fair’s second professional day, featuring its position as one of the world’s leading tourism platforms.
In line with its commitment to sustainability and reducing its carbon footprint, FITUR 2026 places special emphasis on promoting public transport, highlighting IFEMA Madrid’s excellent connections by bus and metro. The fair aims to encourage the use of cleaner, more efficient and more sustainable mobility alternatives.
The new Knowledge Hub: FITUR 2026’s new commitment to innovation.
One of the key new features this year is the Knowledge Hub, conceived to become the fair’s centre for tourism-focused innovation and a space to address the sector’s most relevant challenges. The Innovation Hub will run on 21, 22 and 23 January in Hall 12.
FITUR’s Travel Technology Area has grown by 50%, bringing together solutions from more than 150 companies across 20 countries. The Knowledge Hub will also host talks, conferences and professional meetings from areas such as FITUR TechY, FITUR Know-How & Export, FITUR Sports, FITUR Talent and the FITURNEXT Observatory, all keen to expanding and diversifying the tourism offering.
Representing the entire tourism value chain
With a month to go before opening day, FITUR 2026 confirms the participation of more than 10,000 companies spanning the full tourism value chain: destinations, public institutions, transport operators, hospitality, intermediaries, technology firms, innovation specialists and service providers, among others. Their presence reinforces FITUR’s role as a strategic meeting point for the industry, fostering business opportunities, public–private collaboration and knowledge exchange.
The diversity of participants enables a broad, cross-cutting approach to the sector’s main challenges and opportunities, helping to drive a more competitive, sustainable and groundbreaking global tourism model.
On Saturday 24 and Sunday 25 January, FITUR will once again open its doors to the public, turning the fair into a major celebration of tourism and connecting destinations and companies directly to travellers.
With these strategic priorities, FITUR 2026 is gearing up for a landmark edition that will once again place Madrid at the heart of global tourism, emphasizing its role as a key platform for business, knowledge and innovation in the sector.