Press releases

FITUR analyses tourism’s contribution to gender equality and women empowerment in FiturNext Observatory's second edition

From the 20 to 24 January 2021 at Feria de Madrid

The initiative, which has just closed its call for good practises, will reward tourism projects that are highly replicable and contribute towards the fifth United Nations Sustainable Development Goal: empower women and girls and ensure their equal rights

08 Jul 2020

FITUR has begun work towards the second edition of the FiturNext Observatory 2021, an initiative to find good practises that generate positive effects in the tourism world and that can be replicated. In 2021 the initiative will focus its agenda on the industry's contribution to gender equality and women empowerment. A commitment that is in full alignment with the fifth of the United Nations Sustainable Development Goals, that seeks to achieve equality between genders and to empower women and girls around the world.

The main goal of the Fiturnext Observatory 2021 is to find projects that are highly replicable, with the aim to be implemented by agencies and organisations around the world, contributing to improving the sector and the environment from a solidarity and global perspective.

Own methodology to measure replicability

The initiative just closed its call for good practises that was open from January to June. During this time, the organisation has received candidacies that positively affect the wellbeing of thousands of women throughout the world.

Over the coming months the Observatory will research and analyse the good practises received using the Replicability and impact on the challenge barometer, its own methodology that enables them to assess the practises to determine their weaknesses and strengths to be replicated by other agents around the world. The FiturNext Advisory Committee will then choose the best practises, which will be presented and awarded during FITUR 2021.

The importance of the 2021 challenge

The tourism sector is an important gateway for women into the job market, especially in developing or less developed countries. According to the report “International perspectives on women and work in hotels, catering and tourism” by New York's Cornell University, women participation in the services industry for hotels and restaurants is in fact 55.5% worldwide.

Many women and girls are still suffering discrimination and violence all over the world. This problem has many aspects which, on the job market, translate into a gender gap by which, on average, women still earn 24% less than men, according to the United Nations Program for Development (UNPD).

However, increasingly more sectors, institutions and initiatives are taking an active role towards resolving this problem. A commitment which is also seen in the tourism industry and towards which the FiturNext Observatory 2021 wishes to contribute

Wide repercussion of the 2020 edition

The previous FiturNext edition, focusing on how tourism can promote local economic development, mapped and analysed over 250 initiatives with positive social and environmental effects. Among these, the projects Sponsor an Olive Tree, the Starlight Foundation and Soap for Hope presented their proposals and contribution for the challenge during the international trade fair.

FITUR 2020 also hosted the presentation of the FiturNext 2020 Report, an analysis product of the Observatory’s research, which will again take place in 2021, once the work for this new edition is completed.


FITUR is one of the major leading trade fairs in the worldwide tourism event setting, and an essential meeting place for the tourism industry to communicate with the incoming and outgoing Latin American markets. Organised by IFEMA, the next edition will be held from the 20 to 24 January at Feria de Madrid, in alignment with the goal to generate an environment of confidence and recovery for businesses and destinations. FITUR is also the platform that kicks off the international tourism trade fair calendar, enabling professionals a first contact with the industry and to set the work guidelines for the entire year. This is all concentrated into five days of marketing and business activity, that will again focus on showcasing the national and international tourism offer, in order to strengthen this sector that is essential to economic growth, and to present its future trends regarding specialisation, technology and sustainability

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